El Mayor Tequila – the award-winning premium tequila from the Gonzalez family – is getting a new look. Starting this month and continuing throughout 2025, the El Mayor Tequila brand family will be packaged in a new 750 mL bottle that features a larger label that creates a cohesive look across the brand portfolio and provides a more impactful footprint for shelf placement.
Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley area of Jalisco, Mexico. Current offerings include:
El Mayor Tequila Blanco – this unaged clear tequila offers a crisp, light body, with a hint of floral and pepper.
El Mayor Tequila Reposado – rested in white oak barrels for a minimum of nine months, this golden tequila delivers hints of fruit flavors with vanilla and spice.
El Mayor Tequila Rosado Reposado – this premium reposado tequila is finished in Cabernet Sauvignon casks for nine months to create a rich, smooth-tasting tequila with a hint of spiced-berry flavor.
El Mayor Tequila Añejo – designed for slow, contemplative sipping, this tequila is aged in white oak barrels for 18 to 36 months to provide a sophisticatedly smooth product with notes of caramel, grilled fruits and brown spices.
EL Mayor Tequila Extra Añejo – meticulously aged in American white oak barrels for a minimum of three-and-a-half years for a rich, complex flavor profile, this tequila offers notes of wood, caramel, dark chocolate and hazelnut.
El Mayor Tequila Cristalino – this Añejo tequila has been aged for a minimum of 12 months and filtered using ultra fine charcoal to create a tequila with the complexity and character of an Añejo and the crisp, bright notes and color of a Blanco.
“We wanted to ensure consumers could easily find and identify our various El Mayor offerings on the crowded tequila shelf,” said Brand Manager Kayleigh Longo. “We were already using the slim bottle for our Cristalino and for our new Rosado Reposado tequila, so we made the decision to incorporate the same packaging for all our El Mayor expressions to create a consistent brand look and feel.”
The brand’s recent recognition includes gold medals at the ASCOT and SIP Awards for El Mayor Tequila Blanco; a double gold medal at the San Francisco World Spirits Competition and a gold medal at the SIP Awards for El Mayor Tequila Reposado; a double platinum and Best In Category honor at the ASCOT Awards for El Mayor Tequila Añejo; a gold medal at the ASCOT Awards for El Mayor Tequila Extra Añejo, and a platinum medal at the SIP Awards for El Mayor Tequila Cristalino. In addition, El Mayor Tequila Reposado was recently recognized as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition (IWSC).
For recipes and more information about El Mayor Tequila, or to find a retailer, visit ElMayor.com or follow the brand @elmayortequila on Facebook and Instagram.
About El Mayor Tequila
Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, award-winning premium El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley area of Jalisco, Mexico. Led by fourth-generation Master Distiller Graciela Gonzalez, the El Mayor Tequila portfolio is crafted with the tradition, methodology and passion of the Gonzalez family’s more than 150-year heritage and includes Blanco, Reposado, Rosado Reposado, Añejo, Extra Añejo and Cristalino. Our expressions have earned prestigious industry acclaim including gold at the 2024 SIP Awards, double gold at the 2024 San Francisco World Spirits Competition and recognition as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition for El Mayor Reposado. To learn more, visit ElMayor.com and follow on Facebook and Instagram.
About Luxco
Founded in St. Louis in 1958 by the Lux family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products with a mission to meet the needs and exceed the expectations of consumers, associates and business partners. Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The company’s extensive and award-winning premium portfolio includes brands from four distilleries: Ross & Squibb Distillery in Lawrenceburg, Indiana, where Penelope and Remus bourbon are produced; Bardstown, Kentucky-based Lux Row Distillers, home of Rebel, Ezra Brooks, and Blood Oath bourbons; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Bourbon; and Arandas, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas including El Mayor and Exotico. For more information, visit Luxco.com.
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