Fat Tuesday, the iconic frozen cocktail brand and national bar chain, is proud to announce a spirited new partnership with Kendall Jenner’s award-winning 818 Tequila- just in time for Cinco de Mayo.
This nationwide “Tequila Takeover” marks a timely and bold collaboration between two cultural favorites, launching across Fat Tuesday locations on April 30th. The campaign celebrates the national rollout of 818 Tequila Blanco and Reposado at Fat Tuesday bars nationwide, building on the momentum of Kendall Jenner’s viral Spring Break 818 College Tour in March and its overwhelmingly positive reception at all 42 New Orleans Original Daiquiri locations- Fat Tuesday’s sister brand and a beloved Louisiana staple.
At the center of the takeover is the Kenny ‘Rita- Fat Tuesday’s fan-favorite strawberry margarita, now with a signature floater of 818 Reposado. The combo is set to become the go-to frozen drink for Cinco celebrations and beyond throughout the summer months.
“I’m so excited to see 818 in Fat Tuesday bars everywhere,” said Kendall Jenner, founder of 818 Tequila. “There’s just something about a frozen drink and 818 Tequila - it’s an amazing combo. The Kenny ‘Rita with our 818 Repo is delicious!”
“The energy we saw at our New Orleans locations during and after Kendall Jenner’s Spring Break 818 College Tour was incredible, and people just couldn’t get enough of it,” says Alex Monahan, CEO of Fat Tuesday and New Orleans Original Daiquiris. “We knew we had to bring that same energy to Fat Tuesday. Now with Cinco de Mayo coming up, there was really no better time to team up with 818 for a full-on Tequila Takeover.”
About Fat Tuesday
Born in New Orleans in 1984, Fat Tuesday has grown to become the largest alcohol business in the U.S. specializing in frozen cocktails. With 54 company-owned locations and 22 franchised locations, Fat Tuesday is a prominent fixture in warm climates, tourist spots, and entertainment districts. Celebrating 40 years of innovation and service, Fat Tuesday continues to expand with plans to surpass 100 locations in the coming years. For more information, follow @fattuesdays on Instagram or visit fattuesday.com.
ABOUT 818 TEQUILA
Founded by Kendall Jenner, 818 Tequila is an award-winning, hand-crafted tequila brand. Produced using traditional methods in Jalisco, Mexico at a family-owned-and-operated distillery, the brand has won over 47 blind tasting awards across 14 spirits competitions. 818 Tequila features four variations – a Blanco, Reposado, Añejo, and its ultra-premium Eight Reserve. From its 1% for the Planet giveback, to partnering with S.A.C.R.E.D. – a nonprofit that supports Mexican communities where heritage agave spirits are made – to working with sustainable suppliers, 818 Tequila keeps the Earth in mind in everything they do. In 2024, 818 Tequila achieved 16x the category's growth, significantly outpacing the overall tequila market, which grew just 2% year-over-year. 818 Blanco also led the charge, growing 35% in volume sales, while the category remained flat. The brand further dominated social media, earning the highest TikTok views and Instagram engagement among competitors. For more information, follow @drink818 on Instagram or visit drink818.com.
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