CHICAGO, IL (June 2025) – LiQure, the first DHM-based Drinking Recovery Gummy brand, was recently featured at Taste of Randolph, Chicago’s largest street festival, which attracted over 100,000 attendees. As the first brand in the alcohol-aid recovery space to be integrated directly into bar service at a major event, LiQure introduced a new category to festival-goers: a dedicated “Recovery” section on the bar menu, placed alongside alcoholic offerings. (See attached pictures below.)
This activation marked a significant step in reshaping how live events can embrace wellness, offering festival attendees a flavorful, convenient, and science-backed way to support their bodies during alcohol consumption.
“What I’m most excited about is trailblazing the first-ever "Recovery" category on a street festival drink menu, a game-changer that sets a new wellness standard for festivals everywhere,” said Daniel Adix, CEO and Co-Founder of LiQure. “LiQure is shaping this category to ensure social adults can celebrate responsibly and recover easily, redefining the festival and next-morning experience”
LiQure’s patent-pending formula, made in the U.S., combines DHM, electrolytes, and herbs into a delicious gummy format — providing two servings per pouch. The brand is redefining the recovery space and has been rapidly gaining traction in Chicago’s liquor stores, bar scene, nightlife venues, and festivals.
Following our success at Taste of Randolph, LiQure is set to appear on bar menus at several additional large-scale festivals this summer, including an upcoming festival at Soldier Field.
About LiQureLiQure is an innovative nutraceutical company based in Chicago, IL, offering a flavorful and convenient gummy solution designed to support liver health and mitigate the effects of alcohol consumption. Founded by a team passionate about functional wellness, LiQure’s mission is to enhance how people socialize — without compromise.
For press inquiries or partnership opportunities, contact: Daniel Adix CEO, Co-Founder, LiQure Daniel@Liqure.com
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