• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Positive Beverage Rolls Out a Summer Program with Ralphs and Smiths, Further Saturating Presence Across the Western U.S.

info_outline PRESS RELEASE posted by Postive Beverage, LLC

Jul. 2, 2025 at 11:36 am

X LinkedIn Reddit Facebook Email
Report Press Release
Positive BeverageRalphsSmithsUtahNevadaNew MexicoFunctional BeverageEnergy DrinkKroger
Non-Alcoholic BeveragesSupplier & Service Provider

Positive Beverage, a functional beverage company offering zero calorie and zero sugar, health-conscious hydration and energy drinks, is pleased to announce the launch of its summer program in select Smith’s and Southern California Ralph’s stores, featuring bold, eye-catching shipper displays. This marks the company’s very first appearance in Smith’s, with Positive Energy rolling out in 111 Smith’s locations across Utah, Nevada, Montana, New Mexico, Wyoming and Arizona – continuing to grow the company’s presence in key wellness-driven markets. 

“This summer program with Ralphs and Smith's represents another steady step forward for Positive Beverage targeting consumers’ growing demand for all natural electrolyte beverages without sugar, artificial sweeteners, sodium or dyes,” said Shannon Argyros, CEO of Positive Beverage. “We’re hopeful this is just the beginning of a long-term relationship with the Kroger family. Summer is the season of beverages – whether it’s at the beach, poolside, or anywhere outdoors, people crave drinks that refresh, hydrate, and support their body's needs. These grocery shoppers are increasingly prioritizing conscious consumption and reading the ingredient panels, so we’re proud to bring them clean, functional drinks that support their health journeys and remind them to Think Positive®.”

With distribution through two trusted retailers under the Kroger umbrella, Positive Beverage continues this year’s strong stream of expansion, reinforcing its position in the growing functional beverage market. The company’s mission goes beyond quenching thirst and providing crash-free energy – it’s about empowering consumers to make healthier choices with clean, all-natural ingredients that taste great and support their wellness goals, whether they’re managing diabetes, reducing sugar while using GLP-1 medications or boosting their vitamin and mineral intake.

To support the program, Positive Beverage will offer in-store sampling at select Ralphs and Smith’s locations, giving health-conscious shoppers the chance to try the lineup first-hand. Sampling dates, details, and locations will be shared on the company’s social media channels all summer long. KeHe will manage distribution, while the hard-working team at Relentless Advantage will lead merchandising efforts at the Smith’s stores, ensuring strong in-store presence and optimal execution. 

ABOUT POSITIVE BEVERAGE

Positive Beverage, LLC is a certified women-owned company committed to providing zero calorie, zero sugar, functional beverage options that support overall wellness and benefits health-minded families, first responders, fitness enthusiasts, diabetics and anyone looking to stay hydrated. Our mission has resonated with consumers, and the company has seen significant growth since its inception. With both WOSB and WBENC certifications, Positive Beverage will continue its growth trajectory and make a positive impact on the health and wellness of consumers across the country, while also supporting child welfare and mental health organizations to create lasting, positive change.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Positive Beverage, LLC
    Positive Beverage, LLCCPG Companies
    External Link Icon
    View on Nombase

Latest News

NIQ: No/Low Alcohol Hits $6 Billion Globally, But Soda and Water Are Winning

NIQ: No/Low Alcohol Hits $6 Billion Globally, But Soda and Water Are Winning

The Cycle Wants to Put Period Relief in the Grab-and-Go Cooler

The Cycle Wants to Put Period Relief in the Grab-and-Go Cooler

RNDC Files OR WARN Notices Ahead Of Potential Columbia Deal

RNDC Files OR WARN Notices Ahead Of Potential Columbia Deal

SPONSORED POST
Functional Hydration Is Quietly Becoming the Premium Sports Drink Tier

Functional Hydration Is Quietly Becoming the Premium Sports Drink Tier

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - P...

View All|Post a Listing

Featured Jobs

North Carolina Brand Manager - Edmunds Oast Brewing Company

North Carolina Brand Manager - Edmunds Oast Bre...

Brewer I - Eureka Heights Brewing Company

Brewer I - Eureka Heights Brewing Company

Equipment Maintenance Manager - 2 Towns Ciderhouse

Equipment Maintenance Manager - 2 Towns Ciderhouse

Area Sales Manager - Long Island, NY - Good Boy Vodka

Area Sales Manager - Long Island, NY - Good Boy...

District Sales Manager - CG Roxane

District Sales Manager - CG Roxane

Sales Representative - Inland Empire - Coronado Brewing

Sales Representative - Inland Empire - Coronado...

View All Jobs|Post a Job

More News

Messi, No Más: World Cup Winner’s Hydration Brand Phased Out After Objectives Missed

Messi, No Más: World Cup Winner’s Hydration Brand Phased Out After Objectives Missed

Perfect Purée Acquires Strongwater, Expands Premium Bar Ingredients Portfolio

Perfect Purée Acquires Strongwater, Expands Premium Bar Ingredients Portfolio

Distribution: Juni Adds Kroger Banners, BRĒZ Takes On Mass

Distribution: Juni Adds Kroger Banners, BRĒZ Takes On Mass

Spritz Society Bets the Brand on The Skinny Spritz

Spritz Society Bets the Brand on The Skinny Spritz

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Packaging Lead - pFriem Family Brewers - pFriem Family Brewers
  • Sales Data Analyst - Sun Noodle - Sun Noodle
  • District Manager - Los Angeles & Central Coast - Coronado Brewing - Coronado Brewing
  • Sales Associate - Sun Noodle - Sun Noodle
  • Import Brand Developer - Seattle - Duvel Moortgat USA, Ltd - Duvel Moortgat USA, Ltd
  • Packaging Operator - Three Taverns Craft Brewery - Three Taverns Craft Brewery
  • Sales Representative - Duvel Moortgat USA, Ltd - Duvel Moortgat USA, Ltd
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. The Cycle Wants to Put Period Relief in the Grab-and-Go Cooler
  2. RNDC Files OR WARN Notices Ahead Of Potential Columbia Deal
  3. BuzzBallz Dominates in Premixed Cocktails as The Segment Hits $2.74B
  4. Messi, No Más: World Cup Winner’s Hydration Brand Phased Out After Objectives Missed
  5. Perfect Purée Acquires Strongwater, Expands Premium Bar Ingredients Portfolio
  6. Distribution: Juni Adds Kroger Banners, BRĒZ Takes On Mass
  7. Spritz Society Bets the Brand on The Skinny Spritz
  1. Natalie’s Juice Company Strengthens Midwest Retail Footprint with Meijer Launch
  2. Zing Zang Celebrates America’s 250th Anniversary with Patriotic Limited-Edition Bottle Supporting the USO
  3. Coca-Cola Consolidated to Invest $35 Million in Indianapolis Manufacturing Facility
  4. English Sparkling Triumph: Everflyht Wine Estate Wins Top Trophy at International Wine Challenge
  5. Welcome to the World of Highlandia THC Seltzers, Full-Strength Spirits & Gummies
  6. Mash Gang Taps New Brewers in Both U.S. and U.K. as Ingredients and Technique Are Perfected
  7. Grey Goose Berry Rouge Brings French Pâtisserie Culture to Life with Zoe Saldaña, Dominique Ansel, and Andre Power
  1. RNDC Files OR WARN Notices Ahead Of Potential Columbia Deal
  2. BuzzBallz Dominates in Premixed Cocktails as The Segment Hits $2.74B
  3. Perfect Purée Acquires Strongwater, Expands Premium Bar Ingredients Portfolio
  4. Spritz Society Bets the Brand on The Skinny Spritz
  5. NIQ: Hard Tea RTDs Gain On-Premise Share as Spirits & RTDs Lead Growth
  6. Zero-Proof Playbook: Echelon’s Max Schikora on White Space, Sales Occasions
  7. Spirits Distribution: RNDC Exit Shakes Up Partnerships; RTDs Expand
  1. Numerator: Beer Leads Planned MDW Bev-Alc Buys
  2. NBWA’s Craig Purser Talks Middle-Tier Hot-Button Issues; Aeronaut’s Deepa Chungi Shares the Key to a Successful Events Biz
  3. RNDC to Lay Off 146 in Oregon Ahead of Potential Columbia Deal
  4. NIQ Weekly Scans: Beer & Prepared Cocktail Trends Weaken Despite Cinco de Mayo
  5. Messi, No Más: Game Over for Soccer Star and Mark Anthony’s Hydration Brand
  6. Bale Breaker Buys Cloudburst Brewing in Founder-Friendly Deal
  7. Sierra Nevada to Test Shred Beer Soda at California & North Carolina Gift Shops
View All|Submit News

Promoted PR Posts

Mingle Mocktails Expands Functional Line with Two Summer SKUs Built on Proven Momentum

Mingle Mocktails Expands Functional Line with Two Summer SKUs Built on Proven Momentum

Coffee Meets Cannabis: Former Jones Soda President and Grammy Winner Launch THC Brand

Coffee Meets Cannabis: Former Jones Soda President and Grammy Winner Launch THC Brand

Blue Bear Launches “Refresh” Functional Tea for Immunity & Hydration Support, Expands Into Full-Day Wellness Lineup

Blue Bear Launches “Refresh” Functional Tea for Immunity & Hydration Support, Expands Into Full-Day Wellness Lineup

National Black Brewers Association & Roy Farms Launch Velvet Cake Hop Blend

National Black Brewers Association & Roy Farms Launch Velvet Cake Hop Blend

Ten Years In, Nosotros Tequila & Mezcal Unveils Its First Bottle Redesign

Ten Years In, Nosotros Tequila & Mezcal Unveils Its First Bottle Redesign

EL JEFE GLOBAL, LLC Announces Major Canadian Expansion with Beverage World Inc.

EL JEFE GLOBAL, LLC Announces Major Canadian Expansion with Beverage World Inc.

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙