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BevNETPress Releases

Glimpse and PRESENCE Enter Into Strategic Partnership to Bring AI-Powered Deduction Management to CPG Brands

info_outline Promoted post by Glimpse

Oct. 29, 2025 at 10:00 am

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PRESENCE, a leading commerce partner for natural and organic CPG brands and recently acquired by PLTFRM, announced a strategic partnership with Glimpse, the industry-leading AI-powered deductions management platform for CPG brands.

This collaboration introduces end-to-end, AI-driven deduction management to PRESENCE's extensive network of brand partners, enabling them to unlock hidden revenue, automate recovery, and transform the way they manage trade deductions.

Driving Revenue Recovery Through AI

Glimpse's platform automates the entire deduction management process: from deduction retrieval to automatically filing claims and following up until repayment. Purpose-built for natural and big-box distributors, Glimpse currently works with over 140 brands across retailers including UNFI, KeHE, Target, Walmart, CVS, and Amazon.

Most brands lose 2-3% of topline revenue to invalid deductions, a costly problem Glimpse helps solve by ensuring brands recover every dollar.

"Our partnership with PRESENCE extends Glimpse's mission to bring AI-powered financial automation to the forefront of the CPG industry," said Akash Raju, CEO & Co-Founder of Glimpse. "By integrating our technology into PRESENCE's service ecosystem, we're helping more brands eliminate revenue leakage and streamline their operations."

Empowering PRESENCE Clients with Seamless, Risk-Free Implementation

PRESENCE brand partners can now leverage Glimpse's technology through a fast, risk-free onboarding process, which includes:

  • A 12-month audit look-back to identify past recoverable deductions

  • Quick setup for immediate implementation

  • A dedicated onboarding and recovery team to ensure success

To help brands experience the platform firsthand, Glimpse offers a risk-free trial.

Expanding the PRESENCE Ecosystem

The partnership complements PRESENCE's robust suite of services, which span trade promotion management, sales strategy, analytics, and retail activation.

"We're constantly looking for innovative partners that drive real results for our clients," said Andi Hendricks, VP of Professional Services at PRESENCE. "Glimpse's AI technology directly addresses one of the biggest challenges our brands face, deductions, empowering them to recover revenue faster and focus on growth."

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