Invivo X, SJP Rosé Now Pouring at Publix

Sarah Jessica Parker's award-winning rosé collaboration with Invivo Wines continues to expand nationwide, bringing style and sophistication to everyday wine moments from coast to coast. Invivo X, SJP Rosé is now available through a range of retailers, including a new launch at Publix in the Southeast, making it easier than ever to enjoy with friends.

STYLISH SIPPING, YEAR-ROUND
It's officially rosé season year-round, as Invivo X, SJP Rosé, the acclaimed collaboration between award-winning actor and entrepreneur Sarah Jessica Parker and Invivo Wines, makes its latest retail debut throughout the states. From the sun-soaked vineyards of the South of France to wine aisles everywhere, Invivo X, SJP Rosé captures the essence of thoughtful winemaking with every pour.

Crafted in partnership with Parker, Invivo founders Tim Lightbourne and Rob Cameron, and a family-run vineyard estate in Provence, this elegant rosé embodies effortless sophistication and a refined versatility—a wine for every occasion and every season.

"Creating this rosé with Tim and Rob has been a great joy, and it's something we've nurtured and refined over the years," said Parker. "Our goal was always to make a rosé that you reach for again and again, whether you're unwinding at home or celebrating with friends. Visiting Lakeland and meeting the Publix team earlier this year and seeing their genuine passion for quality and their customers makes this launch even more meaningful. I'm thrilled to bring our rosé to Publix shoppers, and I hope everyone enjoys discovering it as much as we've loved creating it."

THE PROOF IS IN THE PROCESS
A stunning blush pink in the glass, Invivo X, SJP Rosé offers delicate aromas of rose petals and wild strawberries, complemented by bright summer berries and crisp minerality. The wine has earned critical acclaim, including 90 points by James Suckling and 94 points and five stars from Wine Orbit, which called it "terrific in intensity, texture, and freshness."

Founded on friendship, creativity, and a shared passion for winemaking, the Invivo X, SJP partnership highlights Sarah Jessica Parker's hands-on involvement—from brand development and packaging design to tasting and blending each new vintage—ensuring her vision shines in every bottle. The collection began with the award-winning Invivo X, SJP Sauvignon Blanc, followed by this now-beloved French rosé, and its most recent release, a New Zealand Pinot Noir.

Invivo X, SJP Rosé is celebrated for its balanced flavor, smooth mouthfeel, and modern charm. Made sustainably, the grapes come from the Roy René vineyards in France, covering just over 900 hectares around the villages of Lambesc, Saint-Cannat, and Rognes, which are rich in tradition and history. Known for producing some of the world's finest rosés, this wine reflects Invivo's commitment to craftsmanship and innovation.

"Working with SJP has been an incredible journey," said Tim Lightbourne, Invivo co-founder. "She brings an intuitive sense of taste and style that perfectly complements our winemaking approach. Having our rosé available at Publix is a milestone moment for Invivo X, SJP, allowing even more people to discover what we've created together."

ROSÉ, THE INVIVO X, SJP WAY
This premium rosé sits within the classic South of France "pale and dry" spectrum. The nose is lifted and expressive, with perfumed aromas of pink florals, red berries, subtle herbs, and minerals. A chilled glass can be enjoyed perfectly as an aperitif with Picholine olives or paired with fresh, seasonal ingredients such as grilled fish, salad, or goat cheese.

For simple entertaining inspiration, Sarah Jessica, Tim, and Rob suggest pairing the wine with easy, flavorful bites like Publix's Deli Chicken Caesar Salad, Garlic & Herb Goat Cheese, and Crinkle-Cut Fries for an easy snack or evening meal.

AVAILABILITY
Invivo X, SJP Rosé is now available at select retailers nationwide, including a new launch at Publix locations across Florida, Georgia, South Carolina, Virginia, Alabama, Tennessee, Kentucky, and North Carolina. Invivo X, SJP wines are carried at more than 5,600 locations, including H-E-B, Ralph's, Total Wine & More, Wine.com, Kroger, Costco, and many independent wine shops. Head to the Invivo X, SJP website to find your local stockist.

ABOUT INVIVO AND INVIVO X, SJP
Invivo is one of New Zealand's leading wine producers. Founded in 2008 by Kiwi school friends Tim Lightbourne and winemaker Rob Cameron, Invivo's mission is to bring people together so great things can happen, and it has been described as "New Zealand's most innovative winery." Fifteen years later, the formula has been a success, with their wines receiving over 300 international wine show medals and distribution expanding to 42 countries. Two successful crowdfunding campaigns make Invivo the largest crowdfunded beverage company in the Southern Hemisphere, and at the start of 2023, Invivo launched "Invivo Air"—the world's first winery airline. In 2019, Invivo launched their collaboration "Invivo X, SJP" with Sarah Jessica Parker. The wines in the collection—a Sauvignon Blanc from Marlborough, New Zealand, and French Rosé—are made to a unique blend created by SJP and Invivo. Combine New York sass, the world's best wine regions, and NZ winemaking know-how, and we have a recipe for something very special. The wines have been awarded more than sixty 90-point ratings and GOLD medals since launch, plus featured in Wine Spectator's most exciting wine brands of 2020.

ABOUT SARAH JESSICA PARKER
Sarah Jessica Parker is an award-winning actor, producer, and businesswoman. Parker starred as Carrie Bradshaw on the HBO television series Sex and the City (1998-2004), a role she reprised on the HBO Max show And Just Like That which premiered in 2021. The second season aired on Max in 2023, and season three in 2025. And Just Like That currently ranks as the #1 HBO Max Original overall and is the most-watched returning HBO Max Original to date. Parker served as an executive producer for the three series. Parker also recently reprised her role of Sarah Sanderson in 'Hocus Pocus 2' which has received three Emmy nominations. Parker has worked in the theater, on and off Broadway, since 1976. She recently starred on Broadway opposite her husband, Matthew Broderick, in the revival of one of the great American comedies, 'Plaza Suite', which showed at London's Savoy Theatre for the very first time from January through mid-April 2024. In 2014, Parker launched her namesake footwear and fashion label, SJP Collection. She single-handedly owns and operates the business, which is just shy of celebrating its 10th anniversary. Parker is the publisher of SJP Lit, an imprint which publishes thought-provoking, inclusive, and big-hearted stories. She also currently serves as a Vice-Chairman of the Board of Directors for the New York City Ballet.