• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Greenwing Expands West Coast Vision, Launching Two New Oregon Wines

info_outline PRESS RELEASE posted by Greenwing Wines

Dec. 10, 2025 at 6:21 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Oregon WinesCabernet SavignonPinot NoirPinot GrigioWashington WinesRed Wine
Spirits Companies

The Duckhorn Portfolio brand builds on its Columbia Valley Cabernet success with the debut of a Willamette Valley Pinot Noir and Pinot Grigio, reinforcing its mission to overdeliver on quality at an accessible price.

St. Helena, Calif. (December 11, 2025) – Greenwing, from The Duckhorn Portfolio's collection of acclaimed wineries, today announced a significant expansion of its West Coast portfolio with the launch of its first Oregon wines: the 2024 Willamette Valley Pinot Noir (SRP $20) which is now available for purchase and 2025 Willamette Valley Pinot Grigio (SRP $18) which will be in market early 2026. This move broadens the brand's footprint from its Washington State origins, establishing Greenwing as a premium West Coast-sourced wine brand that offers exceptional quality and variety at accessible price points.

The new wines join the flagship Columbia Valley Cabernet Sauvignon, which has experienced strong growth and rising consumer demand over the past year. Recent 26-week Circana performance data shows Greenwing outpacing the $15-$19.99 Cabernet category by +25.6%, with an +8.4% increase in dollar sales versus the previous year.

"We're excited to build on Greenwing Cabernet Sauvignon's strong momentum with the launch of two new varietals," said Chanel Caplan, SVP, Premium Brands for The Duckhorn Portfolio. "Expanding into Oregon is a pivotal step in the brand's evolution, filling a key gap for Oregon-sourced wines that deliver trusted quality at the $15–20 price point. We look forward to celebrating the best of the West Coast and making top-tier growing regions more accessible for wine lovers."

The new varietals tap into a significant market opportunity, with Oregon Pinot Noir growth currently surpassing the total Pinot Noir category. Notably, the new Pinot Grigio marks the first time The Duckhorn Portfolio has offered this varietal in wholesale. With all this in mind, the winemaking team turned its focus to sourcing in Oregon's Willamette Valley, known for its distinct terroir and ideal growing conditions.

"It has been exciting to explore Willamette Valley and launch our first Oregon-sourced wines," said Caplan. "These wines capture the prestige of the region while remaining approachable and true to our style."

Protected by the Coast Range mountains, Willamette Valley enjoys a long, gentle growing season that's well-suited for viticulture, with warm summer days balanced by cooler evenings which is essential for both Pinot Noir and Pinot Grigio. The extended growing season enhances depth and builds flavor without overripening the grapes. The region's diverse elevations and soil types further contribute to the wines' distinctive character.

The 2024 Pinot Noir showcases aromas of dark cherry and spiced cranberry, supported by subtle earthy undertones and baking spice. On the palate, silky tannins and fresh acidity deliver balance and focus, culminating in a lingering hint of ripe raspberry. The 2025 Pinot Grigio opens with aromas of white peach, red apple, lemon zest, and honeysuckle. Crisp acidity and subtle minerality drive a clean, refreshing palate that closes with lingering stone-fruit and lemon-curd notes.

For more information, visit the link below.

About Greenwing

Greenwing's journey began with a single wine - a Cabernet Sauvignon from Washington's Columbia Valley. The brand has since expanded into Oregon's famed Willamette Valley with new Pinot Noir and Pinot Grigio offerings, marking the next chapter in its evolution. Crafted from premier vineyards across Washington and Oregon, Greenwing embodies the soul of the West Coast with wines that balance expressive character, craftsmanship, and approachability. Positioned as premium yet accessible, Greenwing delivers exceptional quality and variety for wine enthusiasts who value authenticity, mindful living, and modern sophistication. With "West Coast soul," Greenwing is a proud part of The Duckhorn Portfolio. For more information, visit the link below.

About The Duckhorn Portfolio

The Duckhorn Portfolio is North America's premier luxury wine company, with ten winery brands, nine state-of-the-art winemaking facilities, five tasting rooms and over 2,200 coveted acres of vineyards spanning 37 Estate properties. Established in 1976, when vintners Dan and Margaret Duckhorn founded Napa Valley's Duckhorn Vineyards, today, our portfolio features some of North America's most revered wineries, including Duckhorn Vineyards, Decoy, Kosta Browne, Sonoma-Cutrer, Goldeneye, Calera and Greenwing. Sourcing grapes from our own Estate properties and fine growers in Napa Valley, Sonoma County, Anderson Valley, California's North and Central Coasts, Oregon, Washington State and Burgundy, we offer a curated and comprehensive portfolio of acclaimed luxury wines with price points ranging from $20 to $230 across more than 15 varieties. Our wines are available throughout the United States, on five continents, and in more than 50 countries around the world.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Distribution: Pure Genius Launches Retail with Target

Distribution: Pure Genius Launches Retail with Target

New Products: Celsius Feeling Electric Vibes, Tache Keeps It Simple

New Products: Celsius Feeling Electric Vibes, Tache Keeps It Simple

Marketing: Powerade Powers Up for the World Cup

Marketing: Powerade Powers Up for the World Cup

SPONSORED POST
Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Area Sales Manager - Pittsburgh, PA - Good Boy Vodka

Area Sales Manager - Pittsburgh, PA - Good Boy ...

Sales and Marketing Mid-Atlantic (DC/MD/VA) - NO DAYS OFF

Sales and Marketing Mid-Atlantic (DC/MD/VA) - N...

Business Development Specialist - Nantucket Crisps

Business Development Specialist - Nantucket Crisps

Los Angeles Field Sales Representative - Allagash Brewing Company

Los Angeles Field Sales Representative - Allaga...

Brewer - Buffalo Bills Restaurant & Buffalo Nickel Brewery

Brewer - Buffalo Bills Restaurant & Buffalo Nic...

Key Account Manager - Southeast - Good Boy Vodka

Key Account Manager - Southeast - Good Boy Vodka

View All Jobs|Post a Job

More News

AriZona, Mattel Partnership Taps Into Collectible Culture

AriZona, Mattel Partnership Taps Into Collectible Culture

Snoop Dogg and Dr.Dre Launch Hard Tea and Lemonade

Snoop Dogg and Dr.Dre Launch Hard Tea and Lemonade

BTS-Inspired ARIH Premieres Energy Drinks, Sodas at Walmart

BTS-Inspired ARIH Premieres Energy Drinks, Sodas at Walmart

Nestlé Is Selling Blue Bottle Coffee To Luckin Owner Centurium Capital

Nestlé Is Selling Blue Bottle Coffee To Luckin Owner Centurium Capital

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Area Sales Manager - Sioux Falls, SD - Good Boy Vodka - Good Boy Vodka
  • Cellar/Shift Brewer - Fort George Brewery - Fort George Brewery
  • Brewer - Cerebral Brewing - Cerebral Brewing
  • National Sales Manager - Blind Tiger, Inc. - Blind Tiger, Inc.
  • Triangle Market Manager - R&D Brewing - R&D Brewing
  • Brewer - Cellar - Packaging - Kings County Brewers Collective (KCBC) - Kings County Brewers Collective (KCBC)
  • Brewer - Moniker Brewery - Moniker Brewery
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Distribution: Pure Genius Launches Retail with Target
  2. New Products: Celsius Feeling Electric Vibes, Tache Keeps It Simple
  3. Marketing: Powerade Powers Up for the World Cup
  4. AriZona, Mattel Partnership Taps Into Collectible Culture
  5. Snoop Dogg and Dr.Dre Launch Hard Tea and Lemonade
  6. BTS-Inspired ARIH Premieres Energy Drinks, Sodas at Walmart
  7. Nestlé Is Selling Blue Bottle Coffee To Luckin Owner Centurium Capital
  1. Warfield Distillery Introduces New Whiskey Expressions With Elevated Aging and Greater Accessibility
  2. AccountTouch Expands Beyond the U.S. with Canadian Partnership with Tool Shed Brewing
  3. Ysidro Sake Spritz Deepens California Retail Presence with Bristol Farms and Lazy Acres Expansion
  4. Jeptha Creed Distillery Announces Jammin’ at Jeptha 2026 Concert Series Featuring Jordan Rainer and Colt Ford as Headliners
  5. The 1 Gallons Are Here!
  6. Super Seltzer Partners with Sysco for New England Launch and National Expansion
  7. Western-Korean Fusion F&B Brand ARIH Launches Exclusively at Walmart U.S.
  1. Snoop Dogg and Dr.Dre Launch Hard Tea and Lemonade
  2. Hard Tea Consolidates, As 10 Vendors Account For 97% of RTD Dollars
  3. On The Rocks Launches Two New Flavors as RTD Margaritas Outpace Other Styles
  4. Run The Jewels Lands $2M For RTD Expansion
  5. New RTDs from SunnyD, Post Meridiem, Vodkade and Rancho La Gloria
  6. Cutwater and Surfside Push Triple Digits as Overall Spirits Sales Turn Positive
  7. No Sleep Beverage Makes Three Acquisitions With Plans To Further Expand Portfolio
  1. Insider’s Week in Beer: 🍻 Pre-Gaming: Not Just For College Kids Anymore
  2. Athletic CMO Andrew Katz Exits NA Brewer; Search Ongoing for New Marketing Lead
  3. Press Clips: HUSA’s Innovation-Driven Q1 Highlights, NA’s Biggest Growth Opportunity, World Beer Cup Results & More
  4. Mining For Opportunities: How Lawson’s Digs into Data to Differentiate
  5. NIQ Weekly Scans: Mass Retail Bev-Alc Sales Rebound Despite Easter Holiday Recalibration
  6. Nowadays Preps for November Ban with ‘Extra Light’ THC Beverage Line
  7. Constellation Brands Taps Ex-Diageo Beer Exec Jack Edwards to Lead Sales
View All|Submit News

Promoted PR Posts

Runningman Festival and Impact Kitchen Launch “The Runningman” Smoothie Ahead of 2026 Festival Season

Runningman Festival and Impact Kitchen Launch “The Runningman” Smoothie Ahead of 2026 Festival Season

Oktane Scores Golden Ticket: KeHe Distribution Trend Finder Taps Performance Beverage for Nationwide Growth

Oktane Scores Golden Ticket: KeHe Distribution Trend Finder Taps Performance Beverage for Nationwide Growth

FLORA Partners with Spec's to Bring Next-Generation Social Elixirs to Texas

FLORA Partners with Spec's to Bring Next-Generation Social Elixirs to Texas

Jared Schmidt from Canada crowned World’s Sustainable Cocktail Champion 2025 by Flor de Caña

Jared Schmidt from Canada crowned World’s Sustainable Cocktail Champion 2025 by Flor de Caña

Protein the Organic Way: Introducing Organic Valley® Protein Plus™ Ultra-Filtered Milk

Protein the Organic Way: Introducing Organic Valley® Protein Plus™ Ultra-Filtered Milk

Graasi Organic Barley Water Expands U.S. Distribution Strategy with Gourmet International Partnership in Michigan

Graasi Organic Barley Water Expands U.S. Distribution Strategy with Gourmet International Partnership in Michigan

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙