Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Ross & Squibb Distillery and Chris Long Foundation Announce Successful Clean Water Projects in Africa

PRESS RELEASE posted by Ross & Squibb Distillery

Dec. 17, 2025 at 2:17 pm

XLinkedInRedditFacebookEmail
Report Press Release
Non-Alcoholic Beverages
  • image-01

Lawrenceburg, Indiana-based Ross & Squibb Distillery, in partnership with NFL legend Chris Long and his Foundation's Waterboys initiative, are sharing the impact reports from two deep water well projects completed in 2023 and 2024 in Kenya, and announcing plans for a third project. The two completed clean water projects, which serve more than 3,600 people in the Oloile and Kahuho communities, have brought marked health and socioeconomic improvements. They serve as an inspiration while the distillery and foundation determine the location of their third clean water site in Africa.

The historic Ross & Squibb Distillery sits atop the Great Miami Buried Aquifer and has benefitted from the abundant clean water the aquifer provides since 1847. In appreciation and gratitude for this vital resource, Ross & Squibb initiated its multi-year partnership with Waterboys to help bring clean water—and the opportunities that come with it—to African communities in need.

"We're honored to partner with the Chris Long Foundation's Waterboys initiative and humbled by their life-saving work," said Ross & Squibb Distillery Master Distiller Ian Stirsman. "We've made it our mission to help provide clean water and end water scarcity because we don't take for granted that we have a clean water source supplying our Ross & Squibb Distillery in Indiana."

Working together, the distillery and foundation have helped to bring positive, transformative change to the Kenyan communities of Oloile and Kahuho. Since the completion of the Oloile clean water project in 2023, the community has seen improved health outcomes, greater agricultural yields, and significant increases in school attendance. The clean water is convenient for drinking and cooking needs, as well as for sustaining a thriving new community farm with 2,500 trees and fruit and vegetable crops. Oloile's clean water source has created jobs, increased sustainable food sources for the school's students, and improved overall community relations. The Kahuho project, which was completed in late 2024, has resulted in an immediate decrease in waterborne illnesses among Kahuho's more than 2,000 community members and greater school attendance by nearly 200 students, whose studies are no longer interrupted due to the burdens of collecting water or suffering from preventable diseases. New investments in farming and gardening will enable stronger food security and local economic development, marking the beginning of a stronger and healthier future for the community. Both reports are available upon request.

"Everyone deserves access to clean water," said two-time Super Bowl Champion and Waterboys Founder Chris Long. "With a dedicated partner in Ross & Squibb Distillery, a third community will have the opportunity to thrive like the people of Oloile and Kahuho. Clean water sustains lives and transforms communities with health outcomes, educational opportunities, and economic growth—and we look forward to announcing our third project together."

The deep borehole well drilling for the Oloile and Kahuho projects was implemented by Well Aware, an Africa-based organization committed to building reliable, long-lasting water sources. The well in Kahuho is 150 meters deep, which draws 24 cubic meters of water an hour into a 10,000L elevated storage tank with usage locations available for its school and community. The Oloile well is 80 meters deep and pumps 31 cubic meters of water an hour into a 10,000L elevated storage tank that distributes water to its school and community access points.

To learn more about the Chris Long Foundation's Waterboys initiative or to make a donation, visit the foundation's website.

About Luxco

Founded in St. Louis in 1958 by the Lux family, Luxco is a leading producer, supplier, importer, and bottler of beverage alcohol products with a mission to meet the needs and exceed the expectations of consumers, associates, and business partners. Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The company's extensive and award-winning premium portfolio includes brands from four distilleries: Ross & Squibb Distillery in Lawrenceburg, Indiana, where Penelope and Remus bourbon are produced; Bardstown, Kentucky-based Lux Row Distillers, home of Rebel, Ezra Brooks, and Blood Oath bourbons; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Bourbon; and Arandas, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas including Cortada, El Mayor, Escasa, and Exotico. For more information, visit the company website.

About the Chris Long Foundation and Waterboys

The Chris Long Foundation is a 501(c)(3) nonprofit founded by two-time Super Bowl Champion and 2018 Walter Payton NFL Man of the Year, Chris Long. We mobilize champions, service providers, and experts to help communities access clean water, address basic needs for youth and families, and inspire others to make an impact at home and abroad. Our vision is access and opportunity everywhere. To date, the Waterboys initiative has provided clean water to over 580,000 people in need at home and abroad. Visit the foundation's website to learn more.

# # #

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Non-Alc Beverages Accelerate in Late Summer Retail Sales

Non-Alc Beverages Accelerate in Late Summer Retail Sales

Taste Radio: Keurig Dr Pepper’s Former CEO Has A Beefy Take On Growth

Taste Radio: Keurig Dr Pepper’s Former CEO Has A Beefy Take On Growth

Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka

Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Austin TX - Sales Representative - DioniLife USA

Austin TX - Sales Representative - DioniLife USA

Brewing Roles @ Asahi Beer USA - Asahi Beer USA

Brewing Roles @ Asahi Beer USA - Asahi Beer USA

Head Brewer - BJ's Restaurants

Head Brewer - BJ's Restaurants

Sales Representative - Minnesota - Alaskan Brewing Co.

Sales Representative - Minnesota - Alaskan Brewing...

Account Manager - Spikedade

Account Manager - Spikedade

Market Development Manager (Camponero) – Downtown San Diego - The Hive Inc

Market Development Manager (Camponero) – Downtown ...

View All Jobs|Post a Job

More News

Review: Chameleon Cold Brew Revamps With New Look & New Flavors

Review: Chameleon Cold Brew Revamps With New Look & New Flavors

Kendall Jenner Joins TRIP as Equity Investor, Global Ambassador

Kendall Jenner Joins TRIP as Equity Investor, Global Ambassador

Taste Radio: Is It A Trend Or A Distraction?

Taste Radio: Is It A Trend Or A Distraction?

Distribution: AriZona Takes Premium Mineral Water Ferrarelle into Cans; UPDATE Hits Circle K

Distribution: AriZona Takes Premium Mineral Water Ferrarelle into Cans; UPDATE Hits Circle K

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Sales Rep (off-prem) - downtown Chicago - Revolution Brewing LLC - Revolution Brewing LLC
  • Production Brewer - Russian River Brewing Company - Russian River Brewing Company
  • Sales Insights Analyst - good2grow - good2grow
  • Area Sales Manager - Cleveland, OH - Good Boy Vodka - Good Boy Vodka
  • Automation Technician (Food & Beverage) - Barrel RM - Barrel RM
  • Retail Account and Sales Operation Specialist - Trade Turbine - Trade Turbine
  • Head Brewer - North Country Brewing Co - North Country Brewing Co
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Non-Alc Beverages Accelerate in Late Summer Retail Sales
  2. Taste Radio: Keurig Dr Pepper’s Former CEO Has A Beefy Take On Growth
  3. Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka
  4. Review: Chameleon Cold Brew Revamps With New Look & New Flavors
  5. Kendall Jenner Joins TRIP as Equity Investor, Global Ambassador
  6. Taste Radio: Is It A Trend Or A Distraction?
  7. Distribution: AriZona Takes Premium Mineral Water Ferrarelle into Cans; UPDATE Hits Circle K
  1. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  2. Flying High: Drippy Bringing THC Drinks to the Skies With Virgin Airlines
  3. Join Us at BevNET Live December 7-9 in Marina del Rey, CA; Register Early to Save
  4. A Drink With… Little Saints’ Megan Klein
  5. BevNET Launches New Press Release Portal
  6. Country Star Niko Moon Launches Happy Himalayan Premium Artesian Water on Earth Day
  7. National Shag Dance Champions Launch Shag-a-Rita
  1. Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka
  2. Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’
  3. RTD Cocktails: New Releases From Salt Point, Deep Eddy, Freixenet and More
  4. Crooked Pop Taps Former Zevia Exec Lee Schill as CCO
  5. Morales Beverage Group Moves In On RNDC Indiana Assets
  6. Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition
  7. Pernod Ricard Leans Into RTDs as It Navigates a Down Year
  1. Boston Beer Appoints Samsung Electronics America CMO as Next Marketing Lead
  2. Rogue IP Auction Ends with $2.82 Million Winning Bid from Fitness Company
  3. Top Import, RTD and NA Brands Find YoY Growth Despite Misaligned Labor Day and Wonky Comps in Circana Weekly Scans
  4. Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka
  5. New Trail Keeps Growth Streak Rolling; Introduces 3.7% ABV IPA
  6. Insider’s Week in Beer: 🙌 It’s Inflatable Beer Hall Season!
  7. Press Clips: Ackley Brands Denied Entry in Rogue IP Bid; Plus, Craft Closures in California & Ohio
View All|Submit News

Promoted PR Posts

PH Beverages Launches Ginie Premium Ready-to-Drink Gin Cocktail in New Jersey

PH Beverages Launches Ginie Premium Ready-to-Drink Gin Cocktail in New Jersey

Nirvana Builds a New RTD Lane With Sparkling Coconut Water Cocktails

Nirvana Builds a New RTD Lane With Sparkling Coconut Water Cocktails

Zach Muchnick, Founder of Positive Beverage, Exits Following Sale of Remaining 24% Stake to CEO Shannon Argyros

Zach Muchnick, Founder of Positive Beverage, Exits Following Sale of Remaining 24% Stake to CEO Shannon Argyros

ArZo Expands New York Metro Presence

Creator-Led Beverage Brand JAZ Energy Sells Out Second Flavor as Founders Prepare Third Launch

Creator-Led Beverage Brand JAZ Energy Sells Out Second Flavor as Founders Prepare Third Launch

BODi Expands Retail Presence with Shakeology Now Available at The Vitamin Shoppe Nationwide; Launches New Flavor

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase