Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Ask AI
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Results open on cpgmedia.com

Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Ross & Squibb Distillery and Chris Long Foundation Announce Successful Clean Water Projects in Africa

PRESS RELEASE posted by Ross & Squibb Distillery

Dec. 17, 2025 at 2:17 pm

XLinkedInRedditFacebookEmail
Report Press Release
Non-Alcoholic Beverages
  • image-01

Lawrenceburg, Indiana-based Ross & Squibb Distillery, in partnership with NFL legend Chris Long and his Foundation's Waterboys initiative, are sharing the impact reports from two deep water well projects completed in 2023 and 2024 in Kenya, and announcing plans for a third project. The two completed clean water projects, which serve more than 3,600 people in the Oloile and Kahuho communities, have brought marked health and socioeconomic improvements. They serve as an inspiration while the distillery and foundation determine the location of their third clean water site in Africa.

The historic Ross & Squibb Distillery sits atop the Great Miami Buried Aquifer and has benefitted from the abundant clean water the aquifer provides since 1847. In appreciation and gratitude for this vital resource, Ross & Squibb initiated its multi-year partnership with Waterboys to help bring clean water—and the opportunities that come with it—to African communities in need.

"We're honored to partner with the Chris Long Foundation's Waterboys initiative and humbled by their life-saving work," said Ross & Squibb Distillery Master Distiller Ian Stirsman. "We've made it our mission to help provide clean water and end water scarcity because we don't take for granted that we have a clean water source supplying our Ross & Squibb Distillery in Indiana."

Working together, the distillery and foundation have helped to bring positive, transformative change to the Kenyan communities of Oloile and Kahuho. Since the completion of the Oloile clean water project in 2023, the community has seen improved health outcomes, greater agricultural yields, and significant increases in school attendance. The clean water is convenient for drinking and cooking needs, as well as for sustaining a thriving new community farm with 2,500 trees and fruit and vegetable crops. Oloile's clean water source has created jobs, increased sustainable food sources for the school's students, and improved overall community relations. The Kahuho project, which was completed in late 2024, has resulted in an immediate decrease in waterborne illnesses among Kahuho's more than 2,000 community members and greater school attendance by nearly 200 students, whose studies are no longer interrupted due to the burdens of collecting water or suffering from preventable diseases. New investments in farming and gardening will enable stronger food security and local economic development, marking the beginning of a stronger and healthier future for the community. Both reports are available upon request.

"Everyone deserves access to clean water," said two-time Super Bowl Champion and Waterboys Founder Chris Long. "With a dedicated partner in Ross & Squibb Distillery, a third community will have the opportunity to thrive like the people of Oloile and Kahuho. Clean water sustains lives and transforms communities with health outcomes, educational opportunities, and economic growth—and we look forward to announcing our third project together."

The deep borehole well drilling for the Oloile and Kahuho projects was implemented by Well Aware, an Africa-based organization committed to building reliable, long-lasting water sources. The well in Kahuho is 150 meters deep, which draws 24 cubic meters of water an hour into a 10,000L elevated storage tank with usage locations available for its school and community. The Oloile well is 80 meters deep and pumps 31 cubic meters of water an hour into a 10,000L elevated storage tank that distributes water to its school and community access points.

To learn more about the Chris Long Foundation's Waterboys initiative or to make a donation, visit the foundation's website.

About Luxco

Founded in St. Louis in 1958 by the Lux family, Luxco is a leading producer, supplier, importer, and bottler of beverage alcohol products with a mission to meet the needs and exceed the expectations of consumers, associates, and business partners. Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The company's extensive and award-winning premium portfolio includes brands from four distilleries: Ross & Squibb Distillery in Lawrenceburg, Indiana, where Penelope and Remus bourbon are produced; Bardstown, Kentucky-based Lux Row Distillers, home of Rebel, Ezra Brooks, and Blood Oath bourbons; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Bourbon; and Arandas, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas including Cortada, El Mayor, Escasa, and Exotico. For more information, visit the company website.

About the Chris Long Foundation and Waterboys

The Chris Long Foundation is a 501(c)(3) nonprofit founded by two-time Super Bowl Champion and 2018 Walter Payton NFL Man of the Year, Chris Long. We mobilize champions, service providers, and experts to help communities access clean water, address basic needs for youth and families, and inspire others to make an impact at home and abroad. Our vision is access and opportunity everywhere. To date, the Waterboys initiative has provided clean water to over 580,000 people in need at home and abroad. Visit the foundation's website to learn more.

# # #

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

C-Store Traffic Drives Accelerated Beverage Growth in Q3

C-Store Traffic Drives Accelerated Beverage Growth in Q3

RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More

RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More

Edibles.com President Weighs In On Impending Hemp Ban

Edibles.com President Weighs In On Impending Hemp Ban

SPONSORED POST
TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Austin TX - Territory Sales & Marketing Ambassador, DioniLife Award-Winning Non-Alc Adult Beverages - DioniLife USA

Austin TX - Territory Sales & Marketing Ambassador...

Business Development Manager- Midwest - Asterisk Imports

Business Development Manager- Midwest - Asterisk I...

Business Development Representative - dynama

Business Development Representative - dynama

Area Sales Manager - Los Angeles - Good Boy Vodka

Area Sales Manager - Los Angeles - Good Boy Vodka

Assistant Cidermaker - Yonder Cider Co.

Assistant Cidermaker - Yonder Cider Co.

Territory Sales Manager - Rhinegeist Brewery

Territory Sales Manager - Rhinegeist Brewery

View All Jobs|Post a Job

More News

Taste Radio: Trendspotting At U.K. Whole Foods & An Erewhon-Ish Retailer

Taste Radio: Trendspotting At U.K. Whole Foods & An Erewhon-Ish Retailer

Vita Coco Sales Surge 34%, But Freight Costs Squeeze Margins

Vita Coco Sales Surge 34%, But Freight Costs Squeeze Margins

New Beverages: GORGIE Makes a ‘Splash,’ Uncle Matt’s Makes ‘Magic’; Plift Pivots

New Beverages: GORGIE Makes a ‘Splash,’ Uncle Matt’s Makes ‘Magic’; Plift Pivots

Zevia Secures $20M From GP Investments to Fund Strategic Reset

Zevia Secures $20M From GP Investments to Fund Strategic Reset

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Sales Manager - Commonhouse Aleworks - Commonhouse Aleworks
  • Full-Time Sales Representative — NYC - Rockaway Brewing Company - Rockaway Brewing Company
  • Packaging Lead - Baxter Brewing CO - Baxter Brewing CO
  • Regional Sales Manager, FL & SC - Phillips Distilling Company - Phillips Distilling Company
  • Head Brewer - Reuben's Brews - Reuben's Brews
  • Facilities and Maintenance Technician - Baxter Brewing CO LLC - Baxter Brewing CO LLC
  • Experienced Packaging Operator - Maui Brewing Co. - Maui Brewing Co.
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. C-Store Traffic Drives Accelerated Beverage Growth in Q3
  2. RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More
  3. Edibles.com President Weighs In On Impending Hemp Ban
  4. Taste Radio: Trendspotting At U.K. Whole Foods & An Erewhon-Ish Retailer
  5. Vita Coco Sales Surge 34%, But Freight Costs Squeeze Margins
  6. New Beverages: GORGIE Makes a ‘Splash,’ Uncle Matt’s Makes ‘Magic’; Plift Pivots
  7. Zevia Secures $20M From GP Investments to Fund Strategic Reset
  1. Moka Energy Named “Best Energy Bar” in Food Network’s 2026 Best of the Best Awards
  2. Craftwell Cocktails Takes Top Honors at 2026 Sunset International Spirits Competition
  3. DUDE WOW Cocktails Earns Walmart "Golden Ticket" at Open Call 2026
  4. The Power Coffee Opens Wholesale to Independent Retailers With a One-Scoop Booster for the Coffee People Already Drink
  5. Hydration Brand air up makes U.S. Retail Debut at Urban Outfitters
  6. LOUIS XIII Cognac Celebrates the Festival of Lights with a Limited-Edition Diwali Coffret Inspired by the Mandala
  7. PATRÓN Tequila Celebrates Día De Muertos With La Última Risa, A One-Night-Only Comedy Show In New York City
  1. RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More
  2. Southern Glazer’s Gets a Vodka +Ade From THC Beverage Developer
  3. NOCA to Refresh Packaging in 2027; Crossed 3M Case Lifetime Milestone in September
  4. FTC Settlement With Southern Glazer’s May Not Stop Discriminatory Pricing
  5. Vodka + Ade Segment Could Yield Up To $500M in 2027, Per Circana
  6. How Zero-Proof Spirits Are Finding Success in Bars and Restaurants
  7. BeatBox Packaging Draws UK Watchdog Rebuke as RTD Brands Test Nostalgia Marketing Limits
  1. Press Clips: A Potential New Brewery Tax Credit; Chandler Street Breweries Shuts Down
  2. RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More
  3. Get Lytt, Rally & Sin: Jim Koch Shares Expectations for Boston Beer’s Innovation Lineup
  4. Occasions, Experiences and Keeping AI Out of Creative – Constellation Brands, Good Boy and Owl’s Brew Leaders Talk Marketing Shop
  5. Early Registration for Brewbound Live 2026 Ends TODAY 10/23
  6. Boston Beer Lowers FY26 Shipments & Depletions Guidance in Q3 Results
  7. Hard Sports Drinks Entrants Grow as Southern Glazer’s Adds VDKLYTE
View All|Submit News

Promoted PR Posts

WHY DRINK THE OTHER STUFF? AVANA Brings a More Thoughtful Approach to the Canned Cocktail

WHY DRINK THE OTHER STUFF? AVANA Brings a More Thoughtful Approach to the Canned Cocktail

Sovány Beverage Adds Grapefruit to Its USDA Organic Sparkling Water Line

Sovány Beverage Adds Grapefruit to Its USDA Organic Sparkling Water Line

Sovány Organic Sparkling Water Launches in All Erewhon Stores

Sovány Organic Sparkling Water Launches in All Erewhon Stores

ForceBrands Appoints Brian Waivada as Head of Executive Search

ForceBrands Appoints Brian Waivada as Head of Executive Search

FORALL takes Flavorless Protein National with Exclusive Sprouts Rollout, Leading with World-First Flavorless Protein Water

FORALL takes Flavorless Protein National with Exclusive Sprouts Rollout, Leading with World-First Flavorless Protein Water

AccountTouch Announces Partnership with Andrews Distributing

AccountTouch Announces Partnership with Andrews Distributing

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

Contact Us
  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase