Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Acclaimed Anderson Valley Wine Shop Disco Ranch Unveils New Tasting Room Experience

PRESS RELEASE posted by Disco Ranch

Feb. 9, 2026 at 11:24 am

XLinkedInRedditFacebookEmail
Report Press Release
Spirits Companies
  • image-01

BOONVILLE, Calif. – February 9, 2026 – Disco Ranch wine shop in Mendocino County is debuting a new tasting room experience showcasing the wines of boutique wineries Minus Tide, Read Holland Wines, and Lussier. Shining a spotlight on these three acclaimed wineries, which have not previously had tasting rooms, the new Disco Ranch experience will be the first-ever opportunity to taste their limited-production wines, with a special focus on wines from Mendocino County.

Hosted at the Disco Ranch in downtown Boonville, located in the heart of Mendocino's beautiful Anderson Valley, three individual winery tastings will be offered. Each tasting will include a flight of three wines from the selected winery led by knowledgeable Disco Ranch owner Wendy Lamer. Designed to be casual and informative, the new tasting room experience invites guests to explore the wines of these three noteworthy wineries, each with its own selection of small-production wines.

Disco Ranch is the vision of Wendy Lamer, who has four decades of fine wine experience, and is recognized for curating an incredible selection of both local and imported wines, as well as specialty foods. The wine program is anchored by local Mendocino wineries, and also offers classic wines from France, Spain and Italy. Wines and bites can be enjoyed on the lovely patio or purchased to enjoy later.

Disco Ranch was named "one of California's best wine shops" by the San Francisco Chronicle in 2023, honored as #2 of USA Today's "10 best wine shops in the US" in 2025, and has received Wine Spectator's Award of Excellence each year since 2020. Since opening its doors in 2019, Disco Ranch quickly gained a loyal following among locals and visitors alike.

"The new tasting room experience was part of my original plan for Disco Ranch, so I am thrilled to finally bring this dream to life," said Lamer. "I found my favorite small-production, family-owned wineries, and have been keeping my eye on them for five consistent vintages while sharing their wines and stories with customers. I selected Minus Tide, Read Holland, and Lussier because—not only do they have incredible, well-deserved press and high-scoring wines—they are also great people who are all about craft and still remain humble. It's a joy to bring them together under one roof."

Lamer began her journey in wine at the age of 18 under the tutelage of Tim Hanni, who became one of the first Masters of Wine in America. Lamer's extensive knowledge of wine continued to grow while working for major wine and spirits companies, before going on to open and manage several successful wine shops in Arizona.

Tasting reservations can be made on Tock. Walk-in tastings will be offered, depending on availability. Disco Ranch welcomes guests from Thursday to Sunday from 11am-6pm and Mondays from 11am-3pm.

Also, in celebration of International White Wine Festival weekend in Anderson Valley, the winemakers from Minus Tide, Read Holland Wines, and Lussier will be pouring at the Disco Ranch open house on Sunday, February 15 from 11am-2pm.

About Disco Ranch

Founded in 2019 by Wendy Lamer, Disco Ranch fast established itself as one of California's best wine shops. Offering wines from artisan Mendocino County producers and classics from France, Spain and Italy, Disco Ranch is known for its curated selection of fine wines and specialty foods—all at reasonable prices. With its welcoming, down-to-earth atmosphere and exceptional hospitality, Disco Ranch has become one of Mendocino County's most beloved tasting destinations. Disco Ranch is located in Boonville, in the heart of Anderson Valley. Learn more at the link below.

About Minus Tide

Since launching in 2017, Minus Tide quickly emerged as one of Mendocino County's most exciting new wineries. Founded and run by three friends who met at Cal Poly (Kyle Jeffrey, Brad Jonas, and Miriam Jonas), Minus Tide focuses on small-lot wines from distinctive, family-owned vineyards in Mendocino County, with an emphasis on organic, dry-farmed, old-vine sites. Minus Tide grew out of their love for the region and its wines, and is their humble contribution to the ongoing conversation about California's great wine regions and great vineyards. Using minimal intervention practices in the cellar, Minus Tide is recognized for making delicious, balanced wines that showcase the exceptional quality of Mendocino County. Learn more at the link below.

About Read Holland Wines

Co-founded by winemaker Ashley Holland, Read Holland Wines is a boutique California winery dedicated to crafting site-driven wines from organically farmed, character-rich vineyards. With a focus on Mendocino County and other historically significant sites across Northern California, Read Holland produces small-lot wines that emphasize balance, texture, and a clear expression of place. Ashley's winemaking approach is intuitive and hands-on, shaped by years of harvest experience in New Zealand, Australia, Uruguay, and Oregon, along with mentorship under some of the world's most respected winemakers. Read Holland Wines are known for their elegance, restraint, and sense of honesty, celebrating collaboration between vineyard, vintage, and maker. Production is intentionally limited, allowing each wine to reflect its origins with clarity and integrity. Learn more at the link below.

About Lussier

Lussier was founded in 2019 by G.W. Lussier, a former U.S. Army Infantry Officer whose service instilled discipline, resilience, and a deep respect for craft. After hands-on training at Pahlmeyer and Williams Selyem, he developed a focus on thoughtful farming and minimalist, low-intervention winemaking. Lussier's portfolio highlights Pinot Noir and Chardonnay from the Anderson Valley and Mendocino Ridge AVAs, a maritime Old Vine Chenin Blanc from Solano County, and small-production Cabernet Sauvignon from St. Helena. Each wine emphasizes gentle extraction and clarity, reflecting the terroir of its site, seasons, and a philosophy of wine meant to be shared at the table. Learn more at the link below.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Non-Alc Beverages Accelerate in Late Summer Retail Sales

Non-Alc Beverages Accelerate in Late Summer Retail Sales

Taste Radio: Keurig Dr Pepper’s Former CEO Has A Beefy Take On Growth

Taste Radio: Keurig Dr Pepper’s Former CEO Has A Beefy Take On Growth

Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka

Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - Port...

View All|Post a Listing

Featured Jobs

In-office Sales Rep - Studio TBD

In-office Sales Rep - Studio TBD

Head Brewer - Lucky Luke Brewing Co

Head Brewer - Lucky Luke Brewing Co

Sales Manager  - 4 Hands Brewing Company

Sales Manager - 4 Hands Brewing Company

Digital Marketing Coordinator - Three Taverns Craft Brewery

Digital Marketing Coordinator - Three Taverns Craf...

DSD Sales Positions, Sales Directors - Smilez Energy Drink

DSD Sales Positions, Sales Directors - Smilez Ener...

Head Brewer - The Station Brewing Company

Head Brewer - The Station Brewing Company

View All Jobs|Post a Job

More News

Review: Chameleon Cold Brew Revamps With New Look & New Flavors

Review: Chameleon Cold Brew Revamps With New Look & New Flavors

Kendall Jenner Joins TRIP as Equity Investor, Global Ambassador

Kendall Jenner Joins TRIP as Equity Investor, Global Ambassador

Taste Radio: Is It A Trend Or A Distraction?

Taste Radio: Is It A Trend Or A Distraction?

Distribution: AriZona Takes Premium Mineral Water Ferrarelle into Cans; UPDATE Hits Circle K

Distribution: AriZona Takes Premium Mineral Water Ferrarelle into Cans; UPDATE Hits Circle K

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Sales Rep (off-prem) - downtown Chicago - Revolution Brewing LLC - Revolution Brewing LLC
  • Production Brewer - Russian River Brewing Company - Russian River Brewing Company
  • Sales Insights Analyst - good2grow - good2grow
  • Area Sales Manager - Cleveland, OH - Good Boy Vodka - Good Boy Vodka
  • Automation Technician (Food & Beverage) - Barrel RM - Barrel RM
  • Retail Account and Sales Operation Specialist - Trade Turbine - Trade Turbine
  • Head Brewer - North Country Brewing Co - North Country Brewing Co
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Non-Alc Beverages Accelerate in Late Summer Retail Sales
  2. Taste Radio: Keurig Dr Pepper’s Former CEO Has A Beefy Take On Growth
  3. Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka
  4. Review: Chameleon Cold Brew Revamps With New Look & New Flavors
  5. Kendall Jenner Joins TRIP as Equity Investor, Global Ambassador
  6. Taste Radio: Is It A Trend Or A Distraction?
  7. Distribution: AriZona Takes Premium Mineral Water Ferrarelle into Cans; UPDATE Hits Circle K
  1. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  2. Flying High: Drippy Bringing THC Drinks to the Skies With Virgin Airlines
  3. Join Us at BevNET Live December 7-9 in Marina del Rey, CA; Register Early to Save
  4. A Drink With… Little Saints’ Megan Klein
  5. BevNET Launches New Press Release Portal
  6. Country Star Niko Moon Launches Happy Himalayan Premium Artesian Water on Earth Day
  7. National Shag Dance Champions Launch Shag-a-Rita
  1. Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka
  2. Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’
  3. RTD Cocktails: New Releases From Salt Point, Deep Eddy, Freixenet and More
  4. Crooked Pop Taps Former Zevia Exec Lee Schill as CCO
  5. Morales Beverage Group Moves In On RNDC Indiana Assets
  6. Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition
  7. Pernod Ricard Leans Into RTDs as It Navigates a Down Year
  1. Whole Foods’ Mary Guiver Departs Retailer’s Bev-Alc Team
  2. Boston Beer Appoints Samsung Electronics America CMO as Next Marketing Lead
  3. Rogue IP Auction Ends with $2.82 Million Winning Bid from Fitness Company
  4. Top Import, RTD and NA Brands Find YoY Growth Despite Misaligned Labor Day and Wonky Comps in Circana Weekly Scans
  5. Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka
  6. New Trail Keeps Growth Streak Rolling; Introduces 3.7% ABV IPA
  7. Insider’s Week in Beer: 🙌 It’s Inflatable Beer Hall Season!
View All|Submit News

Promoted PR Posts

Novo Fogo Names Matt Follis Vice President of Sales

Novo Fogo Names Matt Follis Vice President of Sales

New Functional Beverage Company Hits the Ground Running

New Functional Beverage Company Hits the Ground Running

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

Ola Mate Partners with Dora's Naturals to Expand Northeast Distribution

Ola Mate Partners with Dora's Naturals to Expand Northeast Distribution

Graasi Organic Barley Water Debuts in Kroger's Richmond Division Through New Partnership with Brown Distributing

Circle City Whiskey Co. Celebrates Success as It Expands 50/50 Club Whiskey Program Offering

Circle City Whiskey Co. Celebrates Success as It Expands 50/50 Club Whiskey Program Offering

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase