• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Acclaimed Anderson Valley Wine Shop Disco Ranch Unveils New Tasting Room Experience

info_outline PRESS RELEASE posted by Disco Ranch

Feb. 9, 2026 at 11:24 am

X LinkedIn Reddit Facebook Email
Report Press Release
Spirits Companies
  • image-01

BOONVILLE, Calif. – February 9, 2026 – Disco Ranch wine shop in Mendocino County is debuting a new tasting room experience showcasing the wines of boutique wineries Minus Tide, Read Holland Wines, and Lussier. Shining a spotlight on these three acclaimed wineries, which have not previously had tasting rooms, the new Disco Ranch experience will be the first-ever opportunity to taste their limited-production wines, with a special focus on wines from Mendocino County.

Hosted at the Disco Ranch in downtown Boonville, located in the heart of Mendocino's beautiful Anderson Valley, three individual winery tastings will be offered. Each tasting will include a flight of three wines from the selected winery led by knowledgeable Disco Ranch owner Wendy Lamer. Designed to be casual and informative, the new tasting room experience invites guests to explore the wines of these three noteworthy wineries, each with its own selection of small-production wines.

Disco Ranch is the vision of Wendy Lamer, who has four decades of fine wine experience, and is recognized for curating an incredible selection of both local and imported wines, as well as specialty foods. The wine program is anchored by local Mendocino wineries, and also offers classic wines from France, Spain and Italy. Wines and bites can be enjoyed on the lovely patio or purchased to enjoy later.

Disco Ranch was named "one of California's best wine shops" by the San Francisco Chronicle in 2023, honored as #2 of USA Today's "10 best wine shops in the US" in 2025, and has received Wine Spectator's Award of Excellence each year since 2020. Since opening its doors in 2019, Disco Ranch quickly gained a loyal following among locals and visitors alike.

"The new tasting room experience was part of my original plan for Disco Ranch, so I am thrilled to finally bring this dream to life," said Lamer. "I found my favorite small-production, family-owned wineries, and have been keeping my eye on them for five consistent vintages while sharing their wines and stories with customers. I selected Minus Tide, Read Holland, and Lussier because—not only do they have incredible, well-deserved press and high-scoring wines—they are also great people who are all about craft and still remain humble. It's a joy to bring them together under one roof."

Lamer began her journey in wine at the age of 18 under the tutelage of Tim Hanni, who became one of the first Masters of Wine in America. Lamer's extensive knowledge of wine continued to grow while working for major wine and spirits companies, before going on to open and manage several successful wine shops in Arizona.

Tasting reservations can be made on Tock. Walk-in tastings will be offered, depending on availability. Disco Ranch welcomes guests from Thursday to Sunday from 11am-6pm and Mondays from 11am-3pm.

Also, in celebration of International White Wine Festival weekend in Anderson Valley, the winemakers from Minus Tide, Read Holland Wines, and Lussier will be pouring at the Disco Ranch open house on Sunday, February 15 from 11am-2pm.

About Disco Ranch

Founded in 2019 by Wendy Lamer, Disco Ranch fast established itself as one of California's best wine shops. Offering wines from artisan Mendocino County producers and classics from France, Spain and Italy, Disco Ranch is known for its curated selection of fine wines and specialty foods—all at reasonable prices. With its welcoming, down-to-earth atmosphere and exceptional hospitality, Disco Ranch has become one of Mendocino County's most beloved tasting destinations. Disco Ranch is located in Boonville, in the heart of Anderson Valley. Learn more at the link below.

About Minus Tide

Since launching in 2017, Minus Tide quickly emerged as one of Mendocino County's most exciting new wineries. Founded and run by three friends who met at Cal Poly (Kyle Jeffrey, Brad Jonas, and Miriam Jonas), Minus Tide focuses on small-lot wines from distinctive, family-owned vineyards in Mendocino County, with an emphasis on organic, dry-farmed, old-vine sites. Minus Tide grew out of their love for the region and its wines, and is their humble contribution to the ongoing conversation about California's great wine regions and great vineyards. Using minimal intervention practices in the cellar, Minus Tide is recognized for making delicious, balanced wines that showcase the exceptional quality of Mendocino County. Learn more at the link below.

About Read Holland Wines

Co-founded by winemaker Ashley Holland, Read Holland Wines is a boutique California winery dedicated to crafting site-driven wines from organically farmed, character-rich vineyards. With a focus on Mendocino County and other historically significant sites across Northern California, Read Holland produces small-lot wines that emphasize balance, texture, and a clear expression of place. Ashley's winemaking approach is intuitive and hands-on, shaped by years of harvest experience in New Zealand, Australia, Uruguay, and Oregon, along with mentorship under some of the world's most respected winemakers. Read Holland Wines are known for their elegance, restraint, and sense of honesty, celebrating collaboration between vineyard, vintage, and maker. Production is intentionally limited, allowing each wine to reflect its origins with clarity and integrity. Learn more at the link below.

About Lussier

Lussier was founded in 2019 by G.W. Lussier, a former U.S. Army Infantry Officer whose service instilled discipline, resilience, and a deep respect for craft. After hands-on training at Pahlmeyer and Williams Selyem, he developed a focus on thoughtful farming and minimalist, low-intervention winemaking. Lussier's portfolio highlights Pinot Noir and Chardonnay from the Anderson Valley and Mendocino Ridge AVAs, a maritime Old Vine Chenin Blanc from Solano County, and small-production Cabernet Sauvignon from St. Helena. Each wine emphasizes gentle extraction and clarity, reflecting the terroir of its site, seasons, and a philosophy of wine meant to be shared at the table. Learn more at the link below.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Distribution: Pure Genius Launches Retail with Target

Distribution: Pure Genius Launches Retail with Target

New Products: Celsius Feeling Electric Vibes, Tache Keeps It Simple

New Products: Celsius Feeling Electric Vibes, Tache Keeps It Simple

Marketing: Powerade Powers Up for the World Cup

Marketing: Powerade Powers Up for the World Cup

SPONSORED POST
Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Marketplace

Secure Your Variety Pack Line Time for Your Beverage Brand - Contract Manufacturing Partner

Secure Your Variety Pack Line Time for Your Bev...

View All|Post a Listing

Featured Jobs

Area Sales Manager - Madison, WI - Good Boy Vodka

Area Sales Manager - Madison, WI - Good Boy Vodka

Area Sales Manager - Louisville, KY - Good Boy Vodka

Area Sales Manager - Louisville, KY - Good Boy ...

Sales Manager (Part-Time) - Pronghorn

Sales Manager (Part-Time) - Pronghorn

Business Development Rep - Spirits DTC Ecommerce business

Business Development Rep - Spirits DTC Ecommerc...

Southern California Craft Beverage Sales Area Manager & Chain Store Merchandiser's - ABC Distribution Southern California

Southern California Craft Beverage Sales Area M...

Brewer - Civil Society Brewing

Brewer - Civil Society Brewing

View All Jobs|Post a Job

More News

AriZona, Mattel Partnership Taps Into Collectible Culture

AriZona, Mattel Partnership Taps Into Collectible Culture

Snoop Dogg and Dr.Dre Launch Hard Tea and Lemonade

Snoop Dogg and Dr.Dre Launch Hard Tea and Lemonade

BTS-Inspired ARIH Premieres Energy Drinks, Sodas at Walmart

BTS-Inspired ARIH Premieres Energy Drinks, Sodas at Walmart

Nestlé Is Selling Blue Bottle Coffee To Luckin Owner Centurium Capital

Nestlé Is Selling Blue Bottle Coffee To Luckin Owner Centurium Capital

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Director of Marketing - Lorea - Lorea
  • Area Sales Manager - Sioux Falls, SD - Good Boy Vodka - Good Boy Vodka
  • Cellar/Shift Brewer - Fort George Brewery - Fort George Brewery
  • Brewer - Cerebral Brewing - Cerebral Brewing
  • National Sales Manager - Blind Tiger, Inc. - Blind Tiger, Inc.
  • Triangle Market Manager - R&D Brewing - R&D Brewing
  • Brewer - Cellar - Packaging - Kings County Brewers Collective (KCBC) - Kings County Brewers Collective (KCBC)
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Distribution: Pure Genius Launches Retail with Target
  2. New Products: Celsius Feeling Electric Vibes, Tache Keeps It Simple
  3. Marketing: Powerade Powers Up for the World Cup
  4. AriZona, Mattel Partnership Taps Into Collectible Culture
  5. Snoop Dogg and Dr.Dre Launch Hard Tea and Lemonade
  6. BTS-Inspired ARIH Premieres Energy Drinks, Sodas at Walmart
  7. Nestlé Is Selling Blue Bottle Coffee To Luckin Owner Centurium Capital
  1. Two Atlanta Originals. One Bourbon Built Around Fire.
  2. Warfield Distillery Introduces New Whiskey Expressions With Elevated Aging and Greater Accessibility
  3. AccountTouch Expands Beyond the U.S. with Canadian Partnership with Tool Shed Brewing
  4. Ysidro Sake Spritz Deepens California Retail Presence with Bristol Farms and Lazy Acres Expansion
  5. Jeptha Creed Distillery Announces Jammin’ at Jeptha 2026 Concert Series Featuring Jordan Rainer and Colt Ford as Headliners
  6. The 1 Gallons Are Here!
  7. Super Seltzer Partners with Sysco for New England Launch and National Expansion
  1. Snoop Dogg and Dr.Dre Launch Hard Tea and Lemonade
  2. Hard Tea Consolidates, As 10 Vendors Account For 97% of RTD Dollars
  3. On The Rocks Launches Two New Flavors as RTD Margaritas Outpace Other Styles
  4. Run The Jewels Lands $2M For RTD Expansion
  5. New RTDs from SunnyD, Post Meridiem, Vodkade and Rancho La Gloria
  6. Cutwater and Surfside Push Triple Digits as Overall Spirits Sales Turn Positive
  7. No Sleep Beverage Makes Three Acquisitions With Plans To Further Expand Portfolio
  1. Insider’s Week in Beer: 🍻 Pre-Gaming: Not Just For College Kids Anymore
  2. Athletic CMO Andrew Katz Exits NA Brewer; Search Ongoing for New Marketing Lead
  3. Press Clips: HUSA’s Innovation-Driven Q1 Highlights, NA’s Biggest Growth Opportunity, World Beer Cup Results & More
  4. Mining For Opportunities: How Lawson’s Digs into Data to Differentiate
  5. NIQ Weekly Scans: Mass Retail Bev-Alc Sales Rebound Despite Easter Holiday Recalibration
  6. Nowadays Preps for November Ban with ‘Extra Light’ THC Beverage Line
  7. Constellation Brands Taps Ex-Diageo Beer Exec Jack Edwards to Lead Sales
View All|Submit News

Promoted PR Posts

National Black Brewers Association & Roy Farms Launch Velvet Cake Hop Blend

National Black Brewers Association & Roy Farms Launch Velvet Cake Hop Blend

London Liqueur Co. Partners with OneBarUSA to Expand National On-Premise Presence

London Liqueur Co. Partners with OneBarUSA to Expand National On-Premise Presence

VYV Hydration Selected as Emerging Brand for 2026 Nourishing Change Conference

VYV Hydration Selected as Emerging Brand for 2026 Nourishing Change Conference

Protein the Organic Way: Introducing Organic Valley® Protein Plus™ Ultra-Filtered Milk

Protein the Organic Way: Introducing Organic Valley® Protein Plus™ Ultra-Filtered Milk

Hawaiian Springs Surges in Distribution and Outperforms Category Amid Ownership Transition

Hawaiian Springs Surges in Distribution and Outperforms Category Amid Ownership Transition

Bones Coffee Company Launches Galactic Coffee Collection Inspired by the Enduring Popularity of STAR WARS

Bones Coffee Company Launches Galactic Coffee Collection Inspired by the Enduring Popularity of STAR WARS

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙