Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Ask AI
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Results open on cpgmedia.com

Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Acclaimed Anderson Valley Wine Shop Disco Ranch Unveils New Tasting Room Experience

PRESS RELEASE posted by Disco Ranch

Feb. 9, 2026 at 11:24 am

XLinkedInRedditFacebookEmail
Report Press Release
Spirits Companies
  • image-01

BOONVILLE, Calif. – February 9, 2026 – Disco Ranch wine shop in Mendocino County is debuting a new tasting room experience showcasing the wines of boutique wineries Minus Tide, Read Holland Wines, and Lussier. Shining a spotlight on these three acclaimed wineries, which have not previously had tasting rooms, the new Disco Ranch experience will be the first-ever opportunity to taste their limited-production wines, with a special focus on wines from Mendocino County.

Hosted at the Disco Ranch in downtown Boonville, located in the heart of Mendocino's beautiful Anderson Valley, three individual winery tastings will be offered. Each tasting will include a flight of three wines from the selected winery led by knowledgeable Disco Ranch owner Wendy Lamer. Designed to be casual and informative, the new tasting room experience invites guests to explore the wines of these three noteworthy wineries, each with its own selection of small-production wines.

Disco Ranch is the vision of Wendy Lamer, who has four decades of fine wine experience, and is recognized for curating an incredible selection of both local and imported wines, as well as specialty foods. The wine program is anchored by local Mendocino wineries, and also offers classic wines from France, Spain and Italy. Wines and bites can be enjoyed on the lovely patio or purchased to enjoy later.

Disco Ranch was named "one of California's best wine shops" by the San Francisco Chronicle in 2023, honored as #2 of USA Today's "10 best wine shops in the US" in 2025, and has received Wine Spectator's Award of Excellence each year since 2020. Since opening its doors in 2019, Disco Ranch quickly gained a loyal following among locals and visitors alike.

"The new tasting room experience was part of my original plan for Disco Ranch, so I am thrilled to finally bring this dream to life," said Lamer. "I found my favorite small-production, family-owned wineries, and have been keeping my eye on them for five consistent vintages while sharing their wines and stories with customers. I selected Minus Tide, Read Holland, and Lussier because—not only do they have incredible, well-deserved press and high-scoring wines—they are also great people who are all about craft and still remain humble. It's a joy to bring them together under one roof."

Lamer began her journey in wine at the age of 18 under the tutelage of Tim Hanni, who became one of the first Masters of Wine in America. Lamer's extensive knowledge of wine continued to grow while working for major wine and spirits companies, before going on to open and manage several successful wine shops in Arizona.

Tasting reservations can be made on Tock. Walk-in tastings will be offered, depending on availability. Disco Ranch welcomes guests from Thursday to Sunday from 11am-6pm and Mondays from 11am-3pm.

Also, in celebration of International White Wine Festival weekend in Anderson Valley, the winemakers from Minus Tide, Read Holland Wines, and Lussier will be pouring at the Disco Ranch open house on Sunday, February 15 from 11am-2pm.

About Disco Ranch

Founded in 2019 by Wendy Lamer, Disco Ranch fast established itself as one of California's best wine shops. Offering wines from artisan Mendocino County producers and classics from France, Spain and Italy, Disco Ranch is known for its curated selection of fine wines and specialty foods—all at reasonable prices. With its welcoming, down-to-earth atmosphere and exceptional hospitality, Disco Ranch has become one of Mendocino County's most beloved tasting destinations. Disco Ranch is located in Boonville, in the heart of Anderson Valley. Learn more at the link below.

About Minus Tide

Since launching in 2017, Minus Tide quickly emerged as one of Mendocino County's most exciting new wineries. Founded and run by three friends who met at Cal Poly (Kyle Jeffrey, Brad Jonas, and Miriam Jonas), Minus Tide focuses on small-lot wines from distinctive, family-owned vineyards in Mendocino County, with an emphasis on organic, dry-farmed, old-vine sites. Minus Tide grew out of their love for the region and its wines, and is their humble contribution to the ongoing conversation about California's great wine regions and great vineyards. Using minimal intervention practices in the cellar, Minus Tide is recognized for making delicious, balanced wines that showcase the exceptional quality of Mendocino County. Learn more at the link below.

About Read Holland Wines

Co-founded by winemaker Ashley Holland, Read Holland Wines is a boutique California winery dedicated to crafting site-driven wines from organically farmed, character-rich vineyards. With a focus on Mendocino County and other historically significant sites across Northern California, Read Holland produces small-lot wines that emphasize balance, texture, and a clear expression of place. Ashley's winemaking approach is intuitive and hands-on, shaped by years of harvest experience in New Zealand, Australia, Uruguay, and Oregon, along with mentorship under some of the world's most respected winemakers. Read Holland Wines are known for their elegance, restraint, and sense of honesty, celebrating collaboration between vineyard, vintage, and maker. Production is intentionally limited, allowing each wine to reflect its origins with clarity and integrity. Learn more at the link below.

About Lussier

Lussier was founded in 2019 by G.W. Lussier, a former U.S. Army Infantry Officer whose service instilled discipline, resilience, and a deep respect for craft. After hands-on training at Pahlmeyer and Williams Selyem, he developed a focus on thoughtful farming and minimalist, low-intervention winemaking. Lussier's portfolio highlights Pinot Noir and Chardonnay from the Anderson Valley and Mendocino Ridge AVAs, a maritime Old Vine Chenin Blanc from Solano County, and small-production Cabernet Sauvignon from St. Helena. Each wine emphasizes gentle extraction and clarity, reflecting the terroir of its site, seasons, and a philosophy of wine meant to be shared at the table. Learn more at the link below.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

C-Store Traffic Drives Accelerated Beverage Growth in Q3

C-Store Traffic Drives Accelerated Beverage Growth in Q3

RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More

RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More

Edibles.com President Weighs In On Impending Hemp Ban

Edibles.com President Weighs In On Impending Hemp Ban

SPONSORED POST
TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Austin TX - Territory Sales & Marketing Ambassador, DioniLife Award-Winning Non-Alc Adult Beverages - DioniLife USA

Austin TX - Territory Sales & Marketing Ambassador...

Business Development Manager- Midwest - Asterisk Imports

Business Development Manager- Midwest - Asterisk I...

Business Development Representative - dynama

Business Development Representative - dynama

Area Sales Manager - Los Angeles - Good Boy Vodka

Area Sales Manager - Los Angeles - Good Boy Vodka

Assistant Cidermaker - Yonder Cider Co.

Assistant Cidermaker - Yonder Cider Co.

Territory Sales Manager - Rhinegeist Brewery

Territory Sales Manager - Rhinegeist Brewery

View All Jobs|Post a Job

More News

Taste Radio: Trendspotting At U.K. Whole Foods & An Erewhon-Ish Retailer

Taste Radio: Trendspotting At U.K. Whole Foods & An Erewhon-Ish Retailer

Vita Coco Sales Surge 34%, But Freight Costs Squeeze Margins

Vita Coco Sales Surge 34%, But Freight Costs Squeeze Margins

New Beverages: GORGIE Makes a ‘Splash,’ Uncle Matt’s Makes ‘Magic’; Plift Pivots

New Beverages: GORGIE Makes a ‘Splash,’ Uncle Matt’s Makes ‘Magic’; Plift Pivots

Zevia Secures $20M From GP Investments to Fund Strategic Reset

Zevia Secures $20M From GP Investments to Fund Strategic Reset

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Sales Manager - Commonhouse Aleworks - Commonhouse Aleworks
  • Full-Time Sales Representative — NYC - Rockaway Brewing Company - Rockaway Brewing Company
  • Packaging Lead - Baxter Brewing CO - Baxter Brewing CO
  • Regional Sales Manager, FL & SC - Phillips Distilling Company - Phillips Distilling Company
  • Head Brewer - Reuben's Brews - Reuben's Brews
  • Facilities and Maintenance Technician - Baxter Brewing CO LLC - Baxter Brewing CO LLC
  • Experienced Packaging Operator - Maui Brewing Co. - Maui Brewing Co.
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. C-Store Traffic Drives Accelerated Beverage Growth in Q3
  2. RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More
  3. Edibles.com President Weighs In On Impending Hemp Ban
  4. Taste Radio: Trendspotting At U.K. Whole Foods & An Erewhon-Ish Retailer
  5. Vita Coco Sales Surge 34%, But Freight Costs Squeeze Margins
  6. New Beverages: GORGIE Makes a ‘Splash,’ Uncle Matt’s Makes ‘Magic’; Plift Pivots
  7. Zevia Secures $20M From GP Investments to Fund Strategic Reset
  1. Moka Energy Named “Best Energy Bar” in Food Network’s 2026 Best of the Best Awards
  2. Craftwell Cocktails Takes Top Honors at 2026 Sunset International Spirits Competition
  3. DUDE WOW Cocktails Earns Walmart "Golden Ticket" at Open Call 2026
  4. The Power Coffee Opens Wholesale to Independent Retailers With a One-Scoop Booster for the Coffee People Already Drink
  5. Hydration Brand air up makes U.S. Retail Debut at Urban Outfitters
  6. LOUIS XIII Cognac Celebrates the Festival of Lights with a Limited-Edition Diwali Coffret Inspired by the Mandala
  7. PATRÓN Tequila Celebrates Día De Muertos With La Última Risa, A One-Night-Only Comedy Show In New York City
  1. RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More
  2. Southern Glazer’s Gets a Vodka +Ade From THC Beverage Developer
  3. NOCA to Refresh Packaging in 2027; Crossed 3M Case Lifetime Milestone in September
  4. FTC Settlement With Southern Glazer’s May Not Stop Discriminatory Pricing
  5. Vodka + Ade Segment Could Yield Up To $500M in 2027, Per Circana
  6. How Zero-Proof Spirits Are Finding Success in Bars and Restaurants
  7. BeatBox Packaging Draws UK Watchdog Rebuke as RTD Brands Test Nostalgia Marketing Limits
  1. Press Clips: A Potential New Brewery Tax Credit; Chandler Street Breweries Shuts Down
  2. RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More
  3. Get Lytt, Rally & Sin: Jim Koch Shares Expectations for Boston Beer’s Innovation Lineup
  4. Occasions, Experiences and Keeping AI Out of Creative – Constellation Brands, Good Boy and Owl’s Brew Leaders Talk Marketing Shop
  5. Early Registration for Brewbound Live 2026 Ends TODAY 10/23
  6. Boston Beer Lowers FY26 Shipments & Depletions Guidance in Q3 Results
  7. Hard Sports Drinks Entrants Grow as Southern Glazer’s Adds VDKLYTE
View All|Submit News

Promoted PR Posts

WHY DRINK THE OTHER STUFF? AVANA Brings a More Thoughtful Approach to the Canned Cocktail

WHY DRINK THE OTHER STUFF? AVANA Brings a More Thoughtful Approach to the Canned Cocktail

Sovány Beverage Adds Grapefruit to Its USDA Organic Sparkling Water Line

Sovány Beverage Adds Grapefruit to Its USDA Organic Sparkling Water Line

Sovány Organic Sparkling Water Launches in All Erewhon Stores

Sovány Organic Sparkling Water Launches in All Erewhon Stores

ForceBrands Appoints Brian Waivada as Head of Executive Search

ForceBrands Appoints Brian Waivada as Head of Executive Search

FORALL takes Flavorless Protein National with Exclusive Sprouts Rollout, Leading with World-First Flavorless Protein Water

FORALL takes Flavorless Protein National with Exclusive Sprouts Rollout, Leading with World-First Flavorless Protein Water

AccountTouch Announces Partnership with Andrews Distributing

AccountTouch Announces Partnership with Andrews Distributing

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

Contact Us
  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase