CÎROC Athletic Club Brings Its Leisure-Driven Platform to Napa Valley Ahead of Super Bowl

On Friday, February 6th, CÎROC Vodka brought its CÎROC Athletic Club platform to life with an intimate, invitation-only Leisure Well experience in Napa Valley – bringing the brand to wine country in a way that felt instinctive to its grape-based heritage. Crafted from fine French grapes and distilled through a meticulous cold fermentation process, CÎROC found a natural home among the vineyards for a weekend centered on balance, vitality, and refined indulgence.

Hosted at M Ranch, a private vineyard estate in the Carneros region established in 1919, the experience blended movement, culture, and wellness in a setting defined by discretion and thoughtful design. Surrounded by 12 acres of vineyards and cultivated farmland, the estate offered an atmosphere where moments unfolded slowly and with intention – mirroring the ethos of CÎROC Athletic Club.

The afternoon featured a professional pickleball tournament led by Matt Manasse, Pickleball Coach to the Stars, bringing a spirited, performance-driven moment to the day's programming. Wellness-forward activations included IV therapy, courtesy of Recovery Suite, designed to keep guests hydrated, glowing, and energized, alongside recovery experiences with partners like Hyperice. Custom CÎROC merch added a tactile expression of the brand's intersection of sport, culture, and style.

As the afternoon transitioned into the evening, guests enjoyed beats by DJ Millie, followed by a live performance by IDL and chef-curated dinner by Kwame Onwuachi, with dancing continuing late into the night amid the vineyards.

Curated artworks displayed throughout the estate, including works by Gordon Parks (Courtesy of Jenkins Johnson Gallery), alongside additional pieces courtesy of the Artist and Jenkins Johnson Gallery, added cultural depth to an experience rooted in craft, wellness, and intentional leisure.

WHEN/WHERE:

Friday, February 6th, 3pm - 8pm, M Ranch Napa, Napa Valley, CA

@CIROC

About CÎROC

CÎROC Ultra-Premium Vodka is gluten-free and distilled from fine French grapes; a process inspired by over a century of wine-making expertise and craftsmanship, providing a crisp, clean taste and citrus nose. Launched nationwide in January 2003, DIAGEO's ever-expanding flavor portfolio includes CÎROC RED BERRY, CÎROC COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC APPLE, CÎROC MANGO, CÎROC SUMMER WATERMELON, CÎROC SUMMER CITRUS, CÎROC PASSION and CÎROC LIMONATA. In June 2018, the makers of CÎROC entered the brown spirits category with the introduction of CÎROC VS, Fine French Brandy. In April 2022, the brand entered the ready-to-drink market, bringing the spirit of luxury and culture to the category with CÎROC Vodka Spritz.

About the CÎROC Athletic Club

The CÎROC Athletic Club is a lifestyle platform that invites consumers to Leisure Well, embracing CÎROC's modern philosophy that leisure is not passive but powerful. Blending movement, culture, and connection, the Athletic Club reimagines the traditional country club through a fresh, inclusive lens that champions style, creativity, and community. From curated sporting events and cultural experiences to flavor-driven dining moments, the CÎROC Athletic Club brings together people who know that living well means celebrating often, and doing it with CÎROC in hand.

About M Ranch

Set within the storied Carneros region of Napa Valley, M Ranch is a historic vineyard estate originally built in 1919 and designed by celebrated architect Luther Turton. Spanning 12 acres of vineyards and cultivated farmland, the property reflects a century-long dialogue between architecture, land, and intentional living. Today, M Ranch exists as a private estate defined by discretion, where nature, culture, and creativity quietly intersect. The estate is invitation-only, preserving an atmosphere of intimacy, purpose, and restraint. M Ranch curates rare moments with the world's most distinguished makers, creators, and thought leaders across the arts, sciences, and technology. Each experience is bespoke, designed to foster meaningful exchange, quiet innovation, and enduring connection within an environment shaped by beauty, history, and restraint. Rooted in heritage yet oriented toward the future, M Ranch offers a setting where experiences unfold slowly, craftsmanship is honored, and excellence is assumed. M Ranch is not a destination. It is a privilege.