Toronto-based botanical soda brand Gaptooth Soda enters the market with a playful new brand world spanning naming, identity, packaging, and launch creative by Saint-Urbain.
TORONTO, ON — Gaptooth Soda, a new botanical soda brand founded by Owen Walker, has officially launched with a distinctive identity created in partnership with creative agency Saint-Urbain.
Positioned as a more expressive alternative to the polished sameness dominating the modern soda aisle, Gaptooth Soda was built around a simple but overlooked idea: imperfection can be a strength.
Inspired by Walker’s own gap-toothed smile, the brand embraces individuality, character, and self-expression through both its story and design system.
Saint-Urbain partnered with the founders from the ground up, leading naming, brand strategy, visual identity, packaging design, copywriting, motion, and launch creative.
The result is a brand world designed to stand apart on shelf and online. Expressive typography, playful asymmetry, hand-drawn characters, and bold flavor-led packaging help create a memorable presence in a category often defined by minimalism and sameness.
“Gaptooth gave us the opportunity to build something truly original,” said Alex Ostroff, Founder of Saint-Urbain. “We wanted to create a soda brand with personality—something more human, emotional, and ownable than what’s typically in market.”
Launching with flavors including Yuzu, Cherry, and Peach, Gaptooth Soda combines botanical ingredients and vibrant taste profiles with a fresh point of view on what a modern soda brand can be.
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