Custom flavor created through a collaboration between the two experience-driven brands hits shelves this week exclusively at Jungle Jim’s Ohio retail locations
ALLENTOWN, PA — August 4, 2026 — Wild Bill’s Craft Beverage Co., the veteran-owned craft soda company known for its handcrafted flavors and immersive event experiences, today announced the launch of an exclusive Banana Cream Soda created in collaboration with Jungle Jim’s International Market. The custom flavor will hit shelves this week exclusively at Jungle Jim’s Fairfield and Eastgate locations in Ohio.
The collaboration brings together two brands with a shared commitment to creating memorable customer experiences. Jungle Jim’s International Market has become a destination for food lovers, tourists, and local shoppers through its international product selection, themed environments, signature events, and focus on products customers cannot find anywhere else.
Jungle Jim’s has carried Wild Bill’s craft sodas for several years, with dedicated Wild Bill’s coolers and shelf placement at both Ohio locations. The Banana Cream Soda collaboration builds on that relationship by giving Jungle Jim’s customers a flavor created specifically for the retailer.
“Jungle Jim’s has always been about discovering products you can’t find anywhere else. This exclusive Wild Bill’s Banana Cream Soda is another reason our customers love exploring our stores,” said Zack Cobb, Creative Director of Jungle Jim’s International Market.
The partnership will extend beyond the shelf. Following the launch, customers can expect in-store sampling events, live product demonstrations, giveaways, and other promotional activations designed to introduce shoppers to the new flavor.
“Jungle Jim’s has built a reputation by turning grocery shopping into an adventure, and that’s exactly the kind of partner we love working with,” said Michael Russo, Chief Growth Officer of Wild Bill’s Craft Beverage Co. “Together, we wanted to create something fun, nostalgic, and completely unique. Banana Cream captures the playful spirit of both brands, and we can’t wait to see customers discover it on their next trip through the stores.”
The collaboration also celebrates Wild Bill’s long-standing connection to Ohio. For more than 15 years, the company has served communities throughout the state at dozens of live events, including the Ohio State Fair, Cincinnati Comic Expo, Anime Ohio, Fan Expo Cleveland, Goodguys Car Shows, National Tractor Pulling Championships, Origins Game Fair, Equine Affaire, Matsuricon, Ohio Sportsman’s Expo, Circleville Pumpkin Show, Canfield Fair, Marion Popcorn Festival, and Cleveland Oktoberfest.
Wild Bill’s also appears at dozens of county fairs, festivals, air shows, fan conventions, and specialty events across Ohio.
Today, Wild Bill’s participates in more than 600 events annually across the United States while continuing to expand its retail presence through specialty retailers, independent grocers, distributors, and national partners. The company remains committed to advancing veteran entrepreneurship and creating meaningful employment opportunities for military veterans while delivering premium craft sodas made with real cane sugar.
Wild Bill’s Banana Cream Soda will hit shelves this week exclusively at Jungle Jim’s Fairfield and Eastgate locations.
About Wild Bill’s Craft Beverage Co.
Wild Bill’s is a veteran-owned craft beverage company delivering nostalgic craft sodas through an omnichannel business model that spans live events, retail, e-commerce, foodservice, and franchising. For more than 20 years, the brand has combined bold, old-fashioned flavors, collectible drinkware, and memorable customer experiences to build a loyal following nationwide.
Wild Bill’s proudly supports U.S. veterans through meaningful career opportunities, discounted franchise ownership, and ongoing partnerships with veteran-focused nonprofit organizations.
About Jungle Jim’s International Market
Jungle Jim’s International Market began as a roadside produce stand and grew into one of the country’s most distinctive grocery destinations. Today, its two Ohio locations span more than 500,000 square feet combined, offer hundreds of thousands of products, and represent more than 70 countries.
Locally grown but internationally known, Jungle Jim’s welcomes food lovers, tourists, and weekly shoppers from around the region and across the world. Its constantly evolving product selection, themed environments, and experience-driven approach give customers an opportunity to shop without borders and discover something new every time they visit.
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