February 19, 2026 (Miami, FL) — BGPL-USA, the U.S. subsidiary of Barton & Guestier, has expanded its U.S. distribution alignment with Southern Glazer's Wine & Spirits under a new multi-year agreement that strengthens the companies' collaboration around a focused portfolio of French wine brands.
Effective March 1st, the five-year agreement appoints Southern Glazer's as BGPL-USA's exclusive distributor in all non-franchise states, except for New York and New Hampshire, for key brands including Veuve du Vernay, Barton & Guestier, Listel, and Patriarche.
This alignment builds on an established relationship and underscores a shared commitment to disciplined execution, data-driven planning, and long-term investment at the state and market levels. The portfolio spans French sparkling, still wine, and rosé categories, with Veuve du Vernay continuing to play a leading role in the French sparkling segment across both on- and off-premise channels. The broader BGPL-USA lineup supports the partnership's strategy of balancing scale brands with focused category development.
"This agreement reflects a shared vision with Southern Glazer's for building brands the right way," said Carlos Varela, CEO of BGPL-USA. "By aligning on clear commercial priorities and execution standards, we are well positioned to accelerate growth while protecting the long-term equity of our brands in the U.S."
"French sparkling and table wine remain dynamic and growing segments, and Veuve du Vernay and other BGPL brands are well positioned to benefit from targeted execution across both on- and off-premise channels," said Cindy Leonard, Executive Vice President and General Manager, Fine Wine, Southern Glazer's Wine & Spirits. "We look forward to continuing to build these brands with BGPL-USA."
The partnership further supports BGPL-USA's strategic priorities in the U.S. market, including balanced geographic expansion and brand-led activation, while maintaining a strong focus on core brands across on- and off-premise distribution.
About BGPL-USA
BGPL-USA is the U.S. subsidiary of Barton & Guestier, one of the world's oldest and most respected wine companies. BGPL-USA represents a portfolio of leading French and international wine brands, including Barton & Guestier, Veuve du Vernay, Listel, Patriarche, Charles Sparr, and Champagne Malard.
About Southern Glazer's Wine & Spirits
Southern Glazer's Wine & Spirits is the world's preeminent distributor of beverage alcohol, building brands for moments that matter. The multi-generational, family-owned company has operations in 47 U.S. markets and Canada, as well as brokerage operations through its Southern Glazer's Travel Retail Sales & Export Division in the Caribbean, Central, and South America. In 2025, Southern Glazer's was recognized by Newsweek as one of America's Greatest Workplaces for Diversity and America's Greatest Workplaces for Women. Southern Glazer's urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. Follow on Facebook, X, and Instagram @sgwinespirits.
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