• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Benson Boone Joins Caliwater as an Investor and New Face of the Brand

info_outline PRESS RELEASE posted by Caliwater

Mar. 3, 2026 at 1:21 pm

X LinkedIn Reddit Facebook Email
Report Press Release
CaliwaterBenson BooneCactus WaterBeverageOliver TrevenaVanessa Hudgenshydrationprickly pear cactus Demi Lovato electrolytes
Non-Alcoholic Beverages
  • image-01

The breakout artist joins the cactus water brand shaping next-gen hydration

Los Angeles, CA (March 3, 2026) — Caliwater, the functional cactus water brand co-founded by Vanessa Hudgens and Oliver Trevena, today announced that Benson Boone has joined the company as a new investor and one of the faces of the brand, marking a major step forward as Caliwater continues to shape how a new generation thinks about clean hydration.

Boone has quickly emerged as one of music’s most magnetic new voices, known for his emotion-forward pop-rock sound, viral moments, and high-energy live shows. That intensity — from raw, vulnerable lyrics to explosive stage moments, including his now-signature backflips — demands hydration that can keep up. On tour, Caliwater became part of his daily routine.

“It’s my go-to drink,” said Boone. “Caliwater tastes amazing and keeps me hydrated. We go through so many boxes of it on tour. Partnering with Caliwater felt natural — I was already a fan.”

As a partner, Boone will be deeply involved in product development, creative collaboration, and brand direction, helping shape what Caliwater becomes next. His role reflects the brand’s approach to growth: partnering with people who live the product — not just promote it.

“Benson has become a very close friend, and I am beyond excited to now call him a business partner as well,” said Oliver Trevena, co-founder of Caliwater. “He connects deeply with people through his authenticity, and he’s incredibly intentional about how he takes care of himself. That’s what makes him such a powerful addition to the Caliwater family.”

“Caliwater has always been built around real life,” added Vanessa Hudgens, co-founder. “Long days, late nights, movement, recovery — Benson gets that. He’s hands-on, passionate, and genuinely excited to build with us.”

Caliwater is made from prickly pear cactus water, a naturally hydrating plant source packed with benefits that support movement, recovery, and everyday wellness. Each can delivers:

  • Five naturally occurring electrolytes to support hydration and muscle function
  • Rare antioxidants, including betalains, to help fight inflammation and oxidative stress
  • Vitamin C and Vitamin E for immune and skin support
  • Just 25–35 calories, with no artificial sweeteners or additives

Light, refreshing, and easy to drink, Caliwater fits seamlessly into busy, high-energy lives — from workouts and rehearsals to sold-out shows and late-night encores.

Boone joins a growing Caliwater community of partners and cultural voices that includes Demi Lovato, who has long shared the brand as part of her wellness routine, along with Glen Powell, Gerard Butler, Nikki Reed, and Cody Bellinger — a group united by real use and shared values, not hype.

About Caliwater

Caliwater is a functional hydration beverage brand launched in 2022 by Vanessa Hudgens and Oliver Trevena. Made from sustainably sourced prickly pear cactus water, Caliwater delivers antioxidants, vitamins, and five naturally occurring electrolytes in a light, refreshing drink. The brand is plant-based, vegan, non-GMO Project Verified, kosher, and gluten-free, with no artificial sweeteners or additives. Caliwater flavors include Wild Prickly Pear, Watermelon, Pineapple, Ginger + Lime, and Peach Mango, with kid-friendly pouches available in select flavors. Sustainability is central to the brand, as prickly pear cactus requires up to 80% less water than traditional crops.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • CALIWATER
    CALIWATERCPG Companies
    External Link Icon
    View on Nombase

Latest News

New Beverages: BERO Introduces Spider-Man LTO, Nurri Adds Multiserve Protein Milks

New Beverages: BERO Introduces Spider-Man LTO, Nurri Adds Multiserve Protein Milks

Taste Radio: The Good, Bad & Ugly Of Mission-Driven Brands

Taste Radio: The Good, Bad & Ugly Of Mission-Driven Brands

Emerging Drinks Keep C-Store Growth Charging Ahead Despite Slower Traffic

Emerging Drinks Keep C-Store Growth Charging Ahead Despite Slower Traffic

SPONSORED POST
Connecting Benefits with Flavor to Build Trust in Functional Beverages

Connecting Benefits with Flavor to Build Trust in Functional Beverages

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Director of Beverage Co-Packing Sales - MetaBrand LLC

Director of Beverage Co-Packing Sales - MetaBra...

Account Manager- SpikedAde- Metro Boston - Spiked Ade

Account Manager- SpikedAde- Metro Boston - Spik...

Wholesale Sales Representative – Specialty Coffee Inventory - Mochalux

Wholesale Sales Representative – Specialty Coff...

Head Brewer - The Beer'd Brewing Company

Head Brewer - The Beer'd Brewing Company

Area Sales Manager - Minnesota - Good Boy Vodka

Area Sales Manager - Minnesota - Good Boy Vodka

Vermont Sales Specialist - Burlington Beer Co.

Vermont Sales Specialist - Burlington Beer Co.

View All Jobs|Post a Job

More News

RYSE Taps Protein ‘Expertise’ for RTD Shake Launch as Energy Expands

RYSE Taps Protein ‘Expertise’ for RTD Shake Launch as Energy Expands

Nestlé Enters Joint Venture For Premium Water, Beverage Brands

Nestlé Enters Joint Venture For Premium Water, Beverage Brands

Review: AUMA Takes On Sparkling Taiwanese Tea

Review: AUMA Takes On Sparkling Taiwanese Tea

Lollapalooza Embraces Hemp THC Drinks, Brings Señorita On Board As Official Partner

Lollapalooza Embraces Hemp THC Drinks, Brings Señorita On Board As Official Partner

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Regional Account Manager South - East - D&V International, Inc. - D&V International, Inc.
  • Wholesale Sales Representative – Specialty Coffee Inventory - Mochalux - Mochalux
  • Head Brewer - Cinderlands Beer Co. - Cinderlands Beer Co.
  • Sales Representative – Los Angeles County - Coronado Brewing - Coronado Brewing
  • After Sales Quality Supervisor - Dispense - Keg Manufacturer - Keg Manufacturer
  • Production Brewer - Kane Brewing Company - Kane Brewing Company
  • Sales Manager - 4 Hands Brewing Company - 4 Hands Brewing Company
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. New Beverages: BERO Introduces Spider-Man LTO, Nurri Adds Multiserve Protein Milks
  2. Taste Radio: The Good, Bad & Ugly Of Mission-Driven Brands
  3. Emerging Drinks Keep C-Store Growth Charging Ahead Despite Slower Traffic
  4. RYSE Taps Protein ‘Expertise’ for RTD Shake Launch as Energy Expands
  5. Nestlé Enters Joint Venture For Premium Water, Beverage Brands
  6. Review: AUMA Takes On Sparkling Taiwanese Tea
  7. Lollapalooza Embraces Hemp THC Drinks, Brings Señorita On Board As Official Partner
  1. Tabor Hill Winery Debuts Two Limited-Release Estate Wines Showcasing the Potential of Michigan Winemaking
  2. THE SWEETEST TABOO: Ten to One Rum and Lost Borough Ice Cream Celebrate National Black Business Month
  3. Atlanta’s Tip Top Proper Cocktails wins RTD of the Year at NOLA Spirits Competition
  4. CocoLove Named an Official Event Sponsor of the 2026 Lexus US Open of Surfing
  5. Sheffield Wednesday Welcomes Pantalones Organic Tequila To Hillsborough Stadium
  6. VIP Introduces VIP Intelligence: The Beverage Industry's Purpose-Built AI
  7. Impavid Italian Spirits Available Now in the U.S.
  1. NIQ: As Margarita Sales Cool, Martinis Step Into Spotlight
  2. Zero Proof Playbook: Jill Sites On How To Find Growth In Adult Non-Alc
  3. Joel Gott Wines, Powerhouse Producer of Affordable Wines, Turns To RTDs
  4. In Rebrand, Free Spirits Ditches The Wellness Pitch For Cocktail Culture
  5. Brown-Forman CEO Lawson Whiting to Retire as Successor Search Begins
  6. As Uncle Nearest Sale Nears, Receiver Alleges Lender Ignored ‘Red Flags’
  7. Spirits Distribution: RNDC Fallout Squeezes Suppliers; SGWS Cuts Jobs; Suppliers Jump to Reyes
  1. Press Clips: Stateside Distro Changes, Shaidzon’s New Ownership and a WNBA Star Gets into Craft
  2. Battle of the Teas Continues as Boston Beer Adjusts Media Spend and Tempers FY26 Expectations
  3. Bev-Alc Off-Premise Sales -2.8% Thru Q2; Domestic Premiums & FMBs Driving Beer Losses
  4. Boston Beer: Q2 Depletions -6%, Shipments -4.5% as Sun Cruiser, Angry Orchard Remain Only Brands in Growth
  5. Lollapalooza Embraces Hemp THC Drinks, Brings Señorita On Board As Official Partner
  6. BA Mid-Year Update: More Than Half of Craft Brewers Report Growth Despite Estimated 4% Volume Decline
  7. The Magic of Airport Beers with Experience Threee’s Liz Einhorn
View All|Submit News

Promoted PR Posts

Burke Distributing Renews Partnership with Provi, Pairing More Than 90 Years of Service with Modern Digital Commerce

Burke Distributing Renews Partnership with Provi, Pairing More Than 90 Years of Service with Modern Digital Commerce

Säti Ginger CBD Soda Named 2026 Good Food Award Winner

Säti Ginger CBD Soda Named 2026 Good Food Award Winner

ArZo Expands New York Metro Presence

ArZo Expands New York Metro Presence

Aqua Glow Appoints Former Red Bull Executive Daniel Beatty as CEO Following Rapid UK and European Expansion

Aqua Glow Appoints Former Red Bull Executive Daniel Beatty as CEO Following Rapid UK and European Expansion

Novo Fogo Names Matt Follis Vice President of Sales

Novo Fogo Names Matt Follis Vice President of Sales

Wild Bill's Brings Fan-Favorite Sparkling Lemonade from the Midway to Store Shelves

Wild Bill's Brings Fan-Favorite Sparkling Lemonade from the Midway to Store Shelves

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙