• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Benson Boone Joins Caliwater as an Investor and New Face of the Brand

info_outline PRESS RELEASE posted by Caliwater

Mar. 3, 2026 at 1:21 pm

X LinkedIn Reddit Facebook Email
Report Press Release
CaliwaterBenson BooneCactus WaterBeverageOliver TrevenaVanessa Hudgenshydrationprickly pear cactus Demi Lovato electrolytes
Non-Alcoholic Beverages
  • image-01

The breakout artist joins the cactus water brand shaping next-gen hydration

Los Angeles, CA (March 3, 2026) — Caliwater, the functional cactus water brand co-founded by Vanessa Hudgens and Oliver Trevena, today announced that Benson Boone has joined the company as a new investor and one of the faces of the brand, marking a major step forward as Caliwater continues to shape how a new generation thinks about clean hydration.

Boone has quickly emerged as one of music’s most magnetic new voices, known for his emotion-forward pop-rock sound, viral moments, and high-energy live shows. That intensity — from raw, vulnerable lyrics to explosive stage moments, including his now-signature backflips — demands hydration that can keep up. On tour, Caliwater became part of his daily routine.

“It’s my go-to drink,” said Boone. “Caliwater tastes amazing and keeps me hydrated. We go through so many boxes of it on tour. Partnering with Caliwater felt natural — I was already a fan.”

As a partner, Boone will be deeply involved in product development, creative collaboration, and brand direction, helping shape what Caliwater becomes next. His role reflects the brand’s approach to growth: partnering with people who live the product — not just promote it.

“Benson has become a very close friend, and I am beyond excited to now call him a business partner as well,” said Oliver Trevena, co-founder of Caliwater. “He connects deeply with people through his authenticity, and he’s incredibly intentional about how he takes care of himself. That’s what makes him such a powerful addition to the Caliwater family.”

“Caliwater has always been built around real life,” added Vanessa Hudgens, co-founder. “Long days, late nights, movement, recovery — Benson gets that. He’s hands-on, passionate, and genuinely excited to build with us.”

Caliwater is made from prickly pear cactus water, a naturally hydrating plant source packed with benefits that support movement, recovery, and everyday wellness. Each can delivers:

  • Five naturally occurring electrolytes to support hydration and muscle function
  • Rare antioxidants, including betalains, to help fight inflammation and oxidative stress
  • Vitamin C and Vitamin E for immune and skin support
  • Just 25–35 calories, with no artificial sweeteners or additives

Light, refreshing, and easy to drink, Caliwater fits seamlessly into busy, high-energy lives — from workouts and rehearsals to sold-out shows and late-night encores.

Boone joins a growing Caliwater community of partners and cultural voices that includes Demi Lovato, who has long shared the brand as part of her wellness routine, along with Glen Powell, Gerard Butler, Nikki Reed, and Cody Bellinger — a group united by real use and shared values, not hype.

About Caliwater

Caliwater is a functional hydration beverage brand launched in 2022 by Vanessa Hudgens and Oliver Trevena. Made from sustainably sourced prickly pear cactus water, Caliwater delivers antioxidants, vitamins, and five naturally occurring electrolytes in a light, refreshing drink. The brand is plant-based, vegan, non-GMO Project Verified, kosher, and gluten-free, with no artificial sweeteners or additives. Caliwater flavors include Wild Prickly Pear, Watermelon, Pineapple, Ginger + Lime, and Peach Mango, with kid-friendly pouches available in select flavors. Sustainability is central to the brand, as prickly pear cactus requires up to 80% less water than traditional crops.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • CALIWATER
    CALIWATERCPG Companies
    External Link Icon
    View on Nombase

Latest News

Taste Radio: She Built A ‘Nation’ Of Millions In CPG’s Toughest Category

Taste Radio: She Built A ‘Nation’ Of Millions In CPG’s Toughest Category

Kombucha Culture Enters U.S. With Gen Z Lifestyle Pitch

Kombucha Culture Enters U.S. With Gen Z Lifestyle Pitch

Spindrift Enters Iced Tea Category with First Non-Carbonated Innovations

Spindrift Enters Iced Tea Category with First Non-Carbonated Innovations

SPONSORED POST
Pinter – Massive Growth, Driven by an Exceptional Home Beer Experience

Pinter – Massive Growth, Driven by an Exceptional Home Beer Experience

Marketplace

BrewDog USA - Your Partner in Contract Brewing

BrewDog USA - Your Partner in Contract Brewing

View All|Post a Listing

Featured Jobs

Brand Manager - Righteous Felon

Brand Manager - Righteous Felon

Senior Sales and Market Development Representative- Atlanta/Southeast - NO DAYS OFF Beverages

Senior Sales and Market Development Representat...

Facilities and Maintenance Technician - Coronado Brewing Co.

Facilities and Maintenance Technician - Coronad...

Production Brewer - The Lord Hobo Brewing Company

Production Brewer - The Lord Hobo Brewing Company

Social Media Manager - Good Boy Vodka

Social Media Manager - Good Boy Vodka

State Director: Wisconsin  - Loud Lemon

State Director: Wisconsin - Loud Lemon

View All Jobs|Post a Job

More News

Kombucha Culture Enters U.S. With Gen Z Lifestyle Pitch

Kombucha Culture Enters U.S. With Gen Z Lifestyle Pitch

Spindrift Enters Iced Tea Category with First Non-Carbonated Innovations

Spindrift Enters Iced Tea Category with First Non-Carbonated Innovations

Distribution: Chameleon Flash Brew Launches in Erewhon

Distribution: Chameleon Flash Brew Launches in Erewhon

Distribution: Southside Hits Whole Foods; Oishii Sails Onto Carnival

Distribution: Southside Hits Whole Foods; Oishii Sails Onto Carnival

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • 2nd Shift Industrial Fermentation Operator - Envera LIC, LLC - Envera LIC, LLC
  • Territory Sales Manager: Upstate NY - TALEA - TALEA
  • Maintenance, Facilities, & Utilities Manager - Russian River Brewing Comapny - Russian River Brewing Comapny
  • Sales Supervisor/Team Leader - Dana Distributors, Inc. - Dana Distributors, Inc.
  • Area Sales Managers - Orlando, FL - Good Boy Vodka - Good Boy Vodka
  • Sales and Marketing Mid-Atlantic (DC/MD/VA) - NO DAYS OFF - NO DAYS OFF
  • Brand Growth Partner - Barrel & Bloom Agency - Barrel & Bloom Agency
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Taste Radio: She Built A ‘Nation’ Of Millions In CPG’s Toughest Category
  2. Kombucha Culture Enters U.S. With Gen Z Lifestyle Pitch
  3. Spindrift Enters Iced Tea Category with First Non-Carbonated Innovations
  4. Distribution: Chameleon Flash Brew Launches in Erewhon
  5. Distribution: Southside Hits Whole Foods; Oishii Sails Onto Carnival
  6. Hint’s Flavor-forward Brand Refresh Seeks to ‘Reclaim Water’s Equity as the Original Wellness Beverage’
  7. Blue Monkey Acquires Local Weather, Updates Branding
  1. Registration for BCB Brooklyn 2026 Is Now Open
  2. Goat Patch Brewing Releases First Canned West Coast IPA
  3. Sugarlands Distilling Expands into the Tequila Category with Azul Imports Strategic Partnership
  4. Dekáf Marks One Year of Decaf-First Craft with Limited Dual-Expression Nicaragua Release
  5. Benson Boone Joins Caliwater as an Investor and New Face of the Brand
  6. Electrolit Turns Up the Chill with Launch of New Cherry Ice Flavor, Now Nationwide
  7. Sauna Water Launches Rebrand, New Products, Online Store, and Distribution Across 13 States
  1. Distribution: Southside Hits Whole Foods; Oishii Sails Onto Carnival
  2. Uncle Nearest Founder Admits $20M Transfer as Receivership Battle Intensifies
  3. As Private Label Spirits Come For Shelf Space, Some Distillers Get On Board
  4. Young Americans Trade Drinking At Home For Socializing, Fitness
  5. Boston Beer To Focus on Teas and RTDs in 2026
  6. NIQ: Spirits, Wine Cocktails Buck C-Store Declines
  7. Breakthru Beverage Cuts 500 Jobs Amid Industry Shakeup
  1. Constellation Brands Gained Share in 49 States Despite Down 2025, Looks to Get Back on Track in 2026
  2. Circana Scans: YoY Growth Accelerates Despite WoW Decline
  3. Tilray to Acquire BrewDog Brand, IP, UK Brewery and 11 Pubs for £33 Million
  4. Pabst, Brown-Forman FMB Partnership to End in July
  5. Insider’s Week in Beer: 🧐 A Guinness 0 NYC Mystery
  6. A-B Closes $490 Million Deal for 85% Stake in BeatBox
  7. Press Clips: Southern Glazer’s Announces Layoffs; TD Cowen Analyst Questions Molson Coors’ M&A Ambitions
View All|Submit News

Promoted PR Posts

Flair Bartending Book Launch

Flair Bartending Book Launch

Introducing Drink Happy Thoughts: A Functional Beverage Brand Evolving to Spread Daily Happiness

Introducing Drink Happy Thoughts: A Functional Beverage Brand Evolving to Spread Daily Happiness

Essential Guidance to Prevent Equipment Downtime During Cold Weather Season

Essential Guidance to Prevent Equipment Downtime During Cold Weather Season

POCA Launches a New Era of Sweetness, Without the Crash

POCA Launches a New Era of Sweetness, Without the Crash

The Blending House Opens In Kentucky To Help Distilled Spirits Brands Navigate Turbulent Times

The Blending House Opens In Kentucky To Help Distilled Spirits Brands Navigate Turbulent Times

Alternative Health Distribution and Give Back Wine Group Form LYNC Bev to Lead the Next Era of Hemp Beverages

Alternative Health Distribution and Give Back Wine Group Form LYNC Bev to Lead the Next Era of Hemp Beverages

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙