Libré Officially Launches at Expo West with First Booth Exhibition and Beverage Sampling Partnerships

ANAHEIM, Calif. — Libré, a new women-focused supplement brand built around stage-specific support, officially launched at Expo West with its first-ever booth exhibition, where attendees were able to sample the brand’s unflavored powder supplements mixed into beverages in collaboration with Joe Coffee, Pressed Juicery, Mocktail Club, and coAqua.

Founded by Al Brokaw and Sabrina Mahieddine, alongside French physician Dr. Kara, Libré was created around a principle the founders believe the wellness industry has overlooked for too long: women move through major hormonal shifts across life, and support should reflect that reality rather than rely on one-size-fits-all formulas.

The idea for Libré came from personal experience. While in different hormonal phases and dealing with different symptoms, the founders found themselves facing the same frustration: generic guidance, limited specificity, and a market filled with products positioned as universal solutions. In response, they built Libré to offer more intentional, research-led support designed around women’s real physiological needs.

“Why are we still offering supplements that are supposed to work equally for both men and women when our bodies, needs, and cycles are different?” said Sabrina. “That question sat at the center of Libré from the beginning. We wanted to build something more thoughtful, more specific, and more aligned with the realities of women’s health.”

Before beginning R&D, the company spent a year in a dedicated research phase reviewing the market, studying ingredient forms, dosage norms, and bioavailability concerns. According to the brand, one recurring issue stood out: many popular ingredients are used in inefficient forms or in amounts that do not align with absorption and outcomes data.

Libré’s formulas were developed by Dr. Norelyakin Kara, a French physician known for an evidence-first approach. Dr. Kara worked alongside specialists including an OB-GYN, nutritionists, and an immunologist to evaluate each ingredient choice and dosage strategy. The company says its products are built with premium inputs, including patented ingredients where appropriate.

Rather than launching a broad product line, Libré is entering the market with two initial SKUs, each designed around distinct hormonal phases. The decision reflects both the founders’ own starting points and the brand’s commitment to stage-specific support over catch-all formulation.

From the beginning, Libré set out to meet strict EU health and compliance standards, aiming beyond baseline requirements. The company also emphasizes transparency through traceable ingredients, clear dosing, and educational resources available on its website, including a direct way for consumers to contact the brand’s Chief Medical Officer with questions.

The brand’s packaging and format choices were also made deliberately. Libré uses recyclable aluminum tins and minimal materials, avoiding plastic wherever possible. Its formulas are offered as unflavored powders designed to mix easily into smoothies, yogurt, matcha, coffee, and other everyday beverages, making them easy to incorporate into daily routines.

“Expo West is an important milestone for us because it’s the first time people can experience Libré in person and see how seamlessly it fits into daily life,” said co-founder Al Brokaw. “We designed the brand to be both research-led and practical, and this launch brings that to life.”

A percentage of Libré sales is also allocated toward women’s health research, reflecting the brand’s long-term commitment to improving both the quality of available data and the quality of products built from it.

Libré is available now at getlibre.co.

Important note: Dietary supplements are not intended to diagnose, treat, cure, or prevent any disease. Individuals should consult a qualified healthcare professional regarding personal medical questions or before beginning any new supplement routine.