Say Bonjour to New Lillet Blanc 0%

To kick off apéritif season in style, Maison Lillet today launches Lillet Blanc 0%*—a bright new expression crafted for those who choose to drink mindfully but still love to sip in style, because alcohol-free should never mean missing out on taste or elegance.

Lillet Blanc 0%* captures all the freshness and fruitiness of the original Lillet Blanc French apéritif. It blends dealcoholised French wines with fruit infusions and other key ingredients to deliver a taste that’s light and vibrant. Rooted in Lillet’s 150 years of savoir-faire, Lillet Blanc 0%* stays true to its roots while opening the door to new moments of sharing in style, with each sip feeling like a toast to joie de vivre.

Apéritif culture is becoming a global phenomenon[2], and as going alcohol-free remains an increasingly popular choice for consumers, Lillet Blanc 0%* makes that choice feel chic and easy. It’s a fresh way to say oui to new moments and slow pleasures, with elegance and charm in every glass—from brunches that stretch into the afternoon to golden hour drinks, garden parties, or midweek dinners.

Francesco Ottaviano, Vice President for Gins and Apéritifs, Pernod Ricard said: “The alcohol-free spirits sector is the fastest growing spirit category set to reach a strong €1.1bn by 2034, and alcohol-free apéritifs are the key driver of this rapid growth[3]. This shows that alcohol-free isn’t just a trend, it’s a new way of socialising. Our newest launch, Lillet Blanc 0%*, is a premium option for conscious enjoyment, without any compromise on taste and is best enjoyed in the hero serve, the Lillet Berry 0%, for those who want something fresh and sophisticated for every occasion this summer.”

“The alcohol-free spirits sector is set to reach a huge $5.8bn by 2035[4] and alcohol-free apéritifs are the key driver of this rapid growth. This shows that alcohol-free isn’t just a trend, it’s a new way of socialising. Our newest launch, Lillet Blanc 0%*, is a premium option for conscious enjoyment, without any compromise on taste and is best enjoyed in the hero serve, the Lillet Berry 0%, for those who want something fresh and sophisticated for every occasion this summer.”

Lillet Blanc 0%* is housed in a brand-new bottle featuring a bold blue cap and label, a playful nod to the 0%* twist without losing an ounce of Lillet’s charm and French elegance. The new bottle will be available in Germany and Austria from April 2026, at an SRP of €15.99.

ENDS

Hero serve

Lillet Berry 0%

• 1 part Lillet Blanc 0%*
• 2 parts Schweppes Wild Berry
• Berries, to garnish

Add ice to a chilled wine glass. Combine the Lillet Blanc 0%* and Schweppes Wild Berry in the glass and stir. Garnish with fresh berries.

Notes to editors:

About Lillet

Lillet is the French apéritif for a refreshing, elegant Spritz, crafted at Maison Lillet since 1872 by a small and dedicated team, proud guardians of its secret recipe and 150 years of heritage and know-how. Since 2008, Lillet belongs to French group Pernod Ricard, global co-leader of the spirits industry.

About the Pernod Ricard Crystal Brand Unit

Pernod Ricard’s Crystal Brand Unit manages the Group’s clear spirits and ready-to-drink (RTD) portfolio of premium vodka, tequila, mezcal, rum, liqueurs, gin, apéritifs and RTDs. The global portfolio brings together a collection of vibrant, mixable, premium and ultra-premium brands. These include Absolut Vodka, the world’s number one premium vodka; Beefeater, the world’s most awarded gin; Malibu, the leading flavoured rum; Kahlúa, the world’s top coffee liqueur; and Lillet, the internationally renowned apéritif. The portfolio also features agave spirits, such as the award-winning Altos tequila and highly acclaimed craft gins like Monkey 47. We aim to shape modern drinks culture with bold, creative brands that reflect Pernod Ricard’s commitment to excellence, offering some of the world’s most celebrated and enduring spirits, liqueurs and apéritifs.

About Pernod Ricard

Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to €10,959 million in fiscal year FY25. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 and Euro Stoxx 50 indices.