Sirens Spirits Group Founder Calls for Change, Community, and Collective Action in the Spirits Industry

FOR IMMEDIATE RELEASE

Sirens Spirits Group Founder Calls for Change, Community, and Collective Action in the Spirits Industry

Salem, Mass — In a heartfelt announcement, the founder of Sirens Spirits Group shares a vision for a more inclusive, supportive, and resilient spirits industry. Drawing on years of experience, the founder reflects on the vibrant energy and persistent challenges that define the sector—particularly for women and small brand owners.

“After spending years in the spirits industry, I’ve seen firsthand both its vibrant energy and its unique challenges. My tenure has introduced me to incredible people and taught me the importance of resilience and community, especially for smaller brands and women striving for leadership roles,” said Sailor Guevara, founder of Sirens Spirits Group. “By nature, I’m someone who loves to cheer others on and offer support. Over countless calls with clients, I kept hearing the same stories—how difficult the climate has become and how isolating it can feel to be a small brand owner. Add to that the persistent underrepresentation of women in leadership, and it became clear to me: something had to change.”

This realization led to the founding of Sirens Spirits Group, a collective composed entirely of women-owned spirit brands. The group is dedicated to redefining the industry by fostering collaboration, providing tailored resources, and amplifying the voices of women entrepreneurs.

“Our portfolio, made up entirely of women-owned brands, showcases the power of smashing the status quo by working together. I’m proud of the work we are about to do. I believe in the power of collective action, in being efficient and lean, and—most importantly—in lifting up those around me, especially women in business. The industry is at a crossroads, and together, we can navigate these challenging times and build a stronger, more inclusive community. The time to act is now.”

Sirens Spirits Group offers market support, affordable fractional marketing, and advertising services tailored to women-led brands. By harnessing the power of community, the group aims to create lasting impact and drive meaningful change in the marketplace.

“I think what makes this very cool is the idea that Sirens is not a supplier house, but rather a co-op option for small, independently owned brands.” — Caley Shoemaker, Co-Founder of As Above, So Below Distillery

About Sirens Spirits Group: Sirens Spirits Group is a collective dedicated to empowering women-led spirit brands through collaboration, innovation, and shared resources. Its mission is to promote equality, sustainability, and success for women entrepreneurs in the spirits industry.