Community Coffee Promotes Kristi Crump to Chief Commercial Officer, Signaling New Era of Digital and Retail Growth

Community® Coffee, the nation’s No. 1 family-owned retail coffee brand, today announced the appointment of Kristi Crump to the dual role of Senior Vice President of Brand, Retail and Ecommerce and Chief Commercial Officer (CCO). In this expanded role, Crump will lead the brand’s commercial strategy, bringing together consumer insights, digital growth and product innovation to continue expanding Community Coffee’s presence in homes and retail across the country.

Since joining Community Coffee in March 2025 as Senior Director of Ecommerce, Crump helped successfully grow the brand’s digital business and strengthen its connection with online shoppers. In her new role, she will oversee Brand and Innovation, Digital Marketing, Corporate Communications, and Partnerships, with a focus on continuing to grow Community Coffee across retail, e-commerce, and national channels.

“Since joining us in 2025, Kristi has established herself as a transformative leader,” says Tom Corley, President and CEO. “She understands both the heritage of our brand and the opportunities ahead. As part of a leadership team that includes several accomplished female leaders, Kristi will help drive our strategy as we continue expanding Community Coffee into new markets and channels.”

Crump brings over two decades of experience building brands and driving market share for global giants. Prior to joining Community Coffee, she held senior leadership roles at TikTok, where she was key to the platform’s commercial expansion, and spent more than a decade at Amazon leading ecommerce innovation and category management. Her career also includes tenures at Philips Consumer Lifestyle, supporting household names such as Norelco and Sonicare.

“I am honored to step into this role during such an exciting and pivotal time for Community Coffee,” says Crump. “It is a privilege to work alongside such a talented team and to help continue the legacy of a brand that means so much to so many people. My focus is honoring our rich history while finding new, data-driven ways to bring Community Coffee to more consumers across the country.”

Kristi holds an MBA from the University of Washington, a Bachelor of Arts in Sociology from Concordia College, and a Lean Six Sigma Black Belt certification.

For more information about Community Coffee Company, visit CommunityCoffee.com or join the conversation via Instagram and Facebook.