VAHDAM Expands U.S. Retail Footprint with the Launch of its Ashwagandha Coffee in 1,000 Target Stores Nationwide

March 26, 2026 - Global wellness brand VAHDAM® announced today it will launch its Ashwagandha Coffee in approximately 1,000 Target stores nationwide beginning in May 2026, marking a major U.S. retail expansion and a key milestone in the brand’s functional beverage strategy.

This rollout marks one of the first ashwagandha coffee products to scale nationally at Target, signaling increasing mainstream adoption of adaptogens within the coffee category and positioning VAHDAM® at the forefront of functional innovation.

Positioned as a “calm energy” alternative to traditional coffee, the product combines 100% premium Arabica coffee with KSM-66® Ashwagandha and functional ingredients including L-Theanine, Lion’s Mane, Turmeric Curcuminoids, and Chaga. Powered by clinically proven ingredients, free from additives or fillers, and ethically and sustainably sourced, the result is a daily coffee designed to support steady energy, focus, and stress resilience—without the jitters.

VAHDAM®’s Ashwagandha Coffee will be available in-store at select Target locations nationwide for an SRP of $15.99 for a 20-serving pack. For more information, please visit the VAHDAM® website and follow VAHDAM® on Instagram and TikTok.

About VAHDAM:

VAHDAM is a global wellness brand dedicated to introducing the finest Indian teas, superfoods, and spices to the world. Known for its transparent supply chain, premium quality, and commitment to sustainability, VAHDAM® sources directly from farmers and delivers fresh, ethically grown ingredients to consumers in over 130 countries. The brand has been featured on Oprah’s Favorite Things, Forbes, and other notable platforms, and is a certified Climate Neutral and Plastic Neutral company. With a growing portfolio of pantry staples and a mission to reimagine India’s culinary heritage for the modern kitchen, VAHDAM® is redefining what it means to eat—and live—well.