Fat Tuesday Collaborates with Still G.I.N. on Limited-Edition 4/20 Promotion

Fat Tuesday, the national frozen cocktail bar chain, has partnered with Still G.I.N., the premium gin brand from Snoop Dogg and Dr. Dre, on a limited-time 4/20 promotion across participating locations nationwide.

The collaboration introduces “Pink Kush by Dre and Snoop,” a themed drink concept featuring a Hard Pink Lemonade frozen cocktail topped with a floater of Still G.I.N. Inspired by the recognizable Pink Lemonade flavor from Gin & Juice, the offering is positioned as a limited-time menu feature timed to one of the year’s most commercially relevant cultural moments. The drink is available nationwide through April 20, with select markets expected to extend availability into mid-May.

To support the promotion, Fat Tuesday is featuring the drink in branded specialty vessels, including the Limited Edition Bong Cup and the brand’s signature Yard Dog, creating a distinctive visual tied to the 4/20 occasion. The limited-time offering will also be available at New Orleans Original Daiquiris, Fat Tuesday’s sister concept, across Louisiana locations, served in the company’s classic Mug.

Snoop Dogg and Dr. Dre have long-standing cultural associations with the 4/20 occasion, making Still G.I.N. a natural partner for a promotion timed to the widely recognized holiday. Their involvement brings built-in consumer familiarity and cultural relevance, aligning the collaboration with an audience already engaged with the moment.

The campaign is supported by localized activations taking place on April 11 at flagship locations in San Diego, Tampa, and Tempe, where guests can expect DJs, lowrider displays, themed merchandise, and giveaways designed to create an immersive brand moment tied to the cultural significance of 4/20.

Timed to one of the most visible seasonal occasions for themed beverage programming, the initiative reflects Fat Tuesday’s continued focus on limited-time drink features, collectible formats, and culturally aligned partnerships that encourage in-store traffic and social engagement.