Sommer Ray Launches Tempted, a Ready-to-Drink Dirty Shirley, on GoPuff

Tempted, a new ready-to-drink Dirty Shirley co-founded by DJ and social media personality Sommer Ray, will launch on May 14, 2026. The brand enters the RTD category with a canned Dirty Shirley designed to taste right: perfectly balanced, lower sugar, and free from the overly sweet, over-carbonated feel that defines many canned cocktails in the space.

The ready-to-drink cocktail category has grown at over 15% annually in recent years, fueled by consumer demand for convenient, well-crafted alternatives to bar-made drinks. Within that growth, the Dirty Shirley has emerged as one of the most ordered cocktails among 21-to-40 social drinkers, yet has remained largely absent from the RTD space in a form worth drinking. Tempted was built to fill that gap.

Tempted is a Dirty Shirley featuring cherry and pomegranate flavors, hints of lime, and light carbonation. The founding team developed the formula after years of ordering Dirty Shirleys at bars and finding no canned version that delivered on the experience. The result is a lightly sparkling, balanced cocktail that tastes like the real thing and is built for any social occasion.

Where most RTD cocktails in this flavor space rely on aggressive carbonation and high sugar to approximate taste, Tempted takes a more precise approach. The carbonation is intentionally light, and the sweetness is calibrated to complement rather than overwhelm the cherry and pomegranate notes. The product was developed by a group of friends who repeatedly found themselves ordering the cocktail at bars, only to realize there was no ready-to-drink version that lived up to it.

Ray’s presence across nightlife and digital culture positions Tempted at the center of the social occasions it’s built for, from pre-games to beach days to nights out. Ray identified the gap in the RTD market firsthand and partnered with the founding team to bring Tempted to market.

“Everyone loves a classic Shirley Temple—it’s nostalgic, it’s familiar. But when it came to ready-to-drink, everything felt the same… seltzers, teas, nothing that really stood out. We saw a huge gap for something more fun and true to the original, and that’s exactly what Tempted is,” said Sommer Ray.

Tempted is now available on GoPuff in select markets, with additional retail rollout underway, including placements in ShopRite and independent liquor stores. Expanded distribution is planned in the coming months.

“We were always ordering Dirty Shirleys and could never find a canned version that actually tasted like the real thing,” said Tempted co-founder Yoni Bierig.

Tempted will be available on GoPuff and at select retail locations starting Wednesday, May 14, 2026. The founders are available for interviews, and high-resolution imagery is available upon request.

About Tempted

Tempted is a lightly sparkling Dirty Shirley that turns a nostalgic childhood favorite into a playful, ready-to-drink cocktail for grown-up nights out. Co-founded by Sommer Ray, Tempted is available on GoPuff and at select retail locations.