Holiday Vodka Expands U.S. Presence with Strategic Distribution Partnership with Winebow in Key Markets

Italian-crafted Holiday Vodka partners with Winebow for New York and California distribution

New York, NY – May 4, 2026 – Holiday Vodka is pleased to announce its continued expansion across the United States via a strategic distribution partnership with Winebow Fine Wine + Spirits, which will serve as the exclusive distributor in New York and California. Holiday Vodka is currently available in 750ml bottles with an SRP of $29.99.

“From the beginning, our goal with Holiday was to create a vodka that feels effortless but intentional—something that resonates across different audiences without compromising on quality,” said Anna Goldman, Founder of Holiday Vodka. “As we continue to grow, it is important to align with a partner who understands both the product and the opportunity. Winebow brings that expertise in key markets, and we’re excited for what’s ahead.”

Crafted in Italy by renowned spirits developer Giancarlo Mancino and distilled at the historic La Canellese Distillery in Piedmont, Holiday Vodka is made from just two ingredients: 100% soft Italian wheat and alpine spring water. Free from additives, sugar, and artificial enhancements, the vodka delivers a clean, smooth profile suited for both cocktails and neat pours.

“Winebow offers a full-solution spirits portfolio to our sales team and buyers, partnering with brands that bring both quality and differentiation to their respective categories,” said Monique Huston, VP Spirits at Winebow. “Holiday Vodka has a clear point of view and is quality-driven, design-forward, and highly relevant with today’s consumer. We see massive potential to celebrate with Holiday across New York and California as the brand continues to build momentum on-premise and at retail.”

In New York and California, the brand will be supported through Winebow’s established distribution network, with a focused approach across both on- and off-premise channels, including key account placements, trade engagement, and market-specific programming.

With a growing presence in leading on-premise accounts, nationwide shipping available, and future expansion into additional markets, Holiday Vodka is establishing itself as a standout in the vodka category by bringing a fresh, design-forward perspective while maintaining a clear focus on quality, simplicity, and cultural relevance.

Follow @Holiday.Vodka on Instagram and Holiday Vodka on LinkedIn to learn more.

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About Holiday Vodka

Holiday Vodka is an Italian-crafted vodka made from 100% soft wheat and alpine spring water, distilled at the historic La Canellese Distillery in Piedmont by renowned spirits developer Giancarlo Mancino. Designed with a focus on purity and simplicity, it contains no additives, sugar, or artificial enhancements, delivering a clean, smooth profile built for both classic cocktails and modern serves. Most recently, Holiday Vodka garnered a 94-point rating from Wine Enthusiast. Gaining traction across top on- and off-premise accounts, Holiday Vodka is positioned at the intersection of culture and hospitality, offering a refined yet approachable take on the category.

About Winebow

Winebow is a national distributor and importer, offering a dynamic portfolio of fine wine and spirits from around the world. Since 1980, the company has represented some of the most established properties in prominent growing areas, as well as a new generation of winemakers and distillers dedicated to innovation and quality. Winebow Wholesale's national distribution platform comprises 18 markets, covering 60 percent of U.S. wine consumption. Winebow Imports services all U.S. states and territories, representing over 130 estates from Europe, South America, Australia, and New Zealand, as well as emerging domestic areas.

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