Roy Coffee Co. Launches Direct-to-Consumer With Indian-Origin Specialty Coffee, Sells Out Initial Inventory in 48 Hours

NEW YORK, NY — Roy Coffee Co., a specialty coffee brand founded by Mounika Devakonda, has launched direct-to-consumer with small-batch, single-origin coffees sourced from India and select global origins. The brand sold out its initial inventory within 48 hours of launch and has announced a second production run.

Roy Coffee Co. launches with two SKUs, both small-batch roasted in Los Angeles and fully traceable from farm to cup. The Signature Espresso Blend ($25 / 8.7 oz) is sourced from India, Guatemala, and Colombian Pink Bourbon. The Rotating Single Origin Subscription ($29 / 8.8 oz) features hand-selected beans curated at peak harvest and rotates seasonally. A decaf SKU is in development. All subscription orders ship free, as do purchases over $50.

Devakonda founded the brand after tasting Indian-origin specialty coffee for the first time on a trip to India in 2022, an experience that led to 18 months of research before launching. The brand is currently evaluating retail and wholesale partnerships, with a New York City presence under consideration for 2026.

“Even if nothing comes of this business, I’m just glad I can get a really good, consistent cup of coffee that I know is ethically sourced and high quality. If people love it as much as I do, that’s just a bonus.” – Mounika Devakonda, Founder & CEO, Roy Coffee Co.

About Roy Coffee Co.

Roy Coffee Co. is a specialty coffee brand founded by Mounika Devakonda, focused on exceptional coffees from unconventional origins, starting with India. Small-batch roasted in Los Angeles, every product is fully traceable from farm to cup and built for the coffee drinker who treats their morning ritual as something worth protecting. Available online at roycoffeeco.com with subscriptions starting at $25/month and free shipping on all subscription orders. Follow @roycoffeeco on Instagram and TikTok.