Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Lee Greenwood Brings Back Award-Winning Soldier Valley Spirits to Honor Veterans and Celebrate America’s 250th Birthday

PRESS RELEASE posted by Soldier Valley Spirits

Jun. 10, 2026 at 3:36 pm

XLinkedInRedditFacebookEmail
Report Press Release
Lee GreenwoodSoldier Valley SpiritsSoldier Valley whiskeySoldier Valley bourbonSoldier Valley vodka
Spirits Companies
  • image-01

NASHVILLE, Tennessee (June 9, 2026)—As America prepares to celebrate its 250th birthday, country music icon Lee Greenwood is bringing back Soldier Valley Spirits, an award-winning collection of American-made bourbon, whiskey, and vodka created to honor veterans, support charities, and celebrate the values that unite the nation.

The relaunch comes as communities across the country prepare to celebrate America’s 250th birthday, creating renewed interest in American-made products that reflect craftsmanship, patriotism, and support for those who served.

America’s beloved performer, Lee Greenwood, known for his patriotic anthem “God Bless the U.S.A.,” is celebrating veterans and the birthday of the United States by bringing back his award-winning signature bourbon, whiskey, and vodka. All spirits are in military-inspired canteen-shaped bottles embossed with the number “6,” as a reminder that we always have each other’s backs. Each bottle includes a hanging military-style dog tag showcasing the letters “LG.”

“I’ve spent much of my career honoring the men and women who serve our country ever since my first USO tour in 1989 with Bob Hope,” says Greenwood. “Soldier Valley Spirits is another way to say thank you. These are premium, American-made spirits that celebrate our shared values while helping support organizations that serve veterans and first-responder families.”

Since its founding, Soldier Valley Spirits has supported organizations dedicated to serving U.S. veterans. A portion of the proceeds from every bottle sold helps support veteran and first responder charities, including Helping a Hero, Tunnels to Towers Foundation, and Folds of Honor.

Soldier Valley Lee Greenwood Signature Bourbon

A true American bourbon worthy of the name of a true American iconic artist, Soldier Valley Lee Greenwood Signature Bourbon is made with a traditional mash bill of corn, rye, and malted barley, distilled in Indiana and aged in new American oak barrels, giving it rich flavors of caramel, vanilla, and oak. This 90 proof bourbon is perfect for bourbon lovers, patriotic gifts, America 250 celebrations, and veterans and military families.

Soldier Valley Lee Greenwood Signature Whiskey

A bold yet approachable 86-proof true American whiskey distilled in Indiana, created by putting quality over quantity with the inspiration of hard-working people who liked their whiskey with an “edge.”

Soldier Valley Lee Greenwood Signature Vodka

Distilled six times using premium Midwest grains, this exceptionally smooth vodka offers a clean finish ideal for sipping and for cocktails.

Soldier Valley Spirits Availability

The Soldier Valley Spirits collection is available now at SoldierValleySpirits.com and LeeGreenwoodWhiskey.com, and can be shipped to most states nationwide. All three spirits are available in the America’s 250 Birthday Collection.

About Soldier Valley Spirits

Soldier Valley Spirits follows the core values of faith, family, and service to the country. The company has worked closely with Lee Greenwood as its brand inspiration and champion since the start. For decades, Lee Greenwood has inspired Americans through music, service, and unwavering patriotism. Greenwood has entertained troops around the world, supported military families, and become one of America’s most recognizable patriotic voices.

About Lee Greenwood

Throughout his expansive career, international country music icon Lee Greenwood has earned multiple CMA and ACM Awards, a Grammy Award for Top Male Vocal Performance on “I.O.U.” in 1985, and a multitude of other prestigious award nominations. His discography includes twenty-two studio albums, seven compilation albums, seven No. 1 hits, and thirty-eight singles. His stand-out hit “God Bless the U.S.A.” has been in the top five on the country singles charts three times (1991, 2001, and 2003), giving it the distinction of being the only song in any genre of music to achieve that feat. Known for his stand-out patriotism and support of the U.S. military, Greenwood has been honored with the Congressional Medal of Honor Society’s National Patriot’s Award and entertained troops on more than 30 USO tours. Greenwood was appointed to the council of the National Endowment for the Arts in 2008 by President George W. Bush. That presidential appointment continued under President Obama (all 8 years), under President Trump (all 4 years), and one year under President Biden. President Trump appointed Greenwood to serve on the Kennedy Center Board of Trustees, which he currently serves.

–end–

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Non-Alc Beverages Accelerate in Late Summer Retail Sales

Non-Alc Beverages Accelerate in Late Summer Retail Sales

Taste Radio: Keurig Dr Pepper’s Former CEO Has A Beefy Take On Growth

Taste Radio: Keurig Dr Pepper’s Former CEO Has A Beefy Take On Growth

Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka

Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - Port...

View All|Post a Listing

Featured Jobs

In-office Sales Rep - Studio TBD

In-office Sales Rep - Studio TBD

Head Brewer - Lucky Luke Brewing Co

Head Brewer - Lucky Luke Brewing Co

Sales Manager  - 4 Hands Brewing Company

Sales Manager - 4 Hands Brewing Company

Digital Marketing Coordinator - Three Taverns Craft Brewery

Digital Marketing Coordinator - Three Taverns Craf...

DSD Sales Positions, Sales Directors - Smilez Energy Drink

DSD Sales Positions, Sales Directors - Smilez Ener...

Head Brewer - The Station Brewing Company

Head Brewer - The Station Brewing Company

View All Jobs|Post a Job

More News

Review: Chameleon Cold Brew Revamps With New Look & New Flavors

Review: Chameleon Cold Brew Revamps With New Look & New Flavors

Kendall Jenner Joins TRIP as Equity Investor, Global Ambassador

Kendall Jenner Joins TRIP as Equity Investor, Global Ambassador

Taste Radio: Is It A Trend Or A Distraction?

Taste Radio: Is It A Trend Or A Distraction?

Distribution: AriZona Takes Premium Mineral Water Ferrarelle into Cans; UPDATE Hits Circle K

Distribution: AriZona Takes Premium Mineral Water Ferrarelle into Cans; UPDATE Hits Circle K

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Sales Rep (off-prem) - downtown Chicago - Revolution Brewing LLC - Revolution Brewing LLC
  • Production Brewer - Russian River Brewing Company - Russian River Brewing Company
  • Sales Insights Analyst - good2grow - good2grow
  • Area Sales Manager - Cleveland, OH - Good Boy Vodka - Good Boy Vodka
  • Automation Technician (Food & Beverage) - Barrel RM - Barrel RM
  • Retail Account and Sales Operation Specialist - Trade Turbine - Trade Turbine
  • Head Brewer - North Country Brewing Co - North Country Brewing Co
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Non-Alc Beverages Accelerate in Late Summer Retail Sales
  2. Taste Radio: Keurig Dr Pepper’s Former CEO Has A Beefy Take On Growth
  3. Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka
  4. Review: Chameleon Cold Brew Revamps With New Look & New Flavors
  5. Kendall Jenner Joins TRIP as Equity Investor, Global Ambassador
  6. Taste Radio: Is It A Trend Or A Distraction?
  7. Distribution: AriZona Takes Premium Mineral Water Ferrarelle into Cans; UPDATE Hits Circle K
  1. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  2. Flying High: Drippy Bringing THC Drinks to the Skies With Virgin Airlines
  3. Join Us at BevNET Live December 7-9 in Marina del Rey, CA; Register Early to Save
  4. A Drink With… Little Saints’ Megan Klein
  5. BevNET Launches New Press Release Portal
  6. Country Star Niko Moon Launches Happy Himalayan Premium Artesian Water on Earth Day
  7. National Shag Dance Champions Launch Shag-a-Rita
  1. Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka
  2. Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’
  3. RTD Cocktails: New Releases From Salt Point, Deep Eddy, Freixenet and More
  4. Crooked Pop Taps Former Zevia Exec Lee Schill as CCO
  5. Morales Beverage Group Moves In On RNDC Indiana Assets
  6. Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition
  7. Pernod Ricard Leans Into RTDs as It Navigates a Down Year
  1. Whole Foods’ Mary Guiver Departs Retailer’s Bev-Alc Team
  2. Boston Beer Appoints Samsung Electronics America CMO as Next Marketing Lead
  3. Rogue IP Auction Ends with $2.82 Million Winning Bid from Fitness Company
  4. Top Import, RTD and NA Brands Find YoY Growth Despite Misaligned Labor Day and Wonky Comps in Circana Weekly Scans
  5. Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka
  6. New Trail Keeps Growth Streak Rolling; Introduces 3.7% ABV IPA
  7. Insider’s Week in Beer: 🙌 It’s Inflatable Beer Hall Season!
View All|Submit News

Promoted PR Posts

Novo Fogo Names Matt Follis Vice President of Sales

Novo Fogo Names Matt Follis Vice President of Sales

New Functional Beverage Company Hits the Ground Running

New Functional Beverage Company Hits the Ground Running

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

Ola Mate Partners with Dora's Naturals to Expand Northeast Distribution

Ola Mate Partners with Dora's Naturals to Expand Northeast Distribution

Graasi Organic Barley Water Debuts in Kroger's Richmond Division Through New Partnership with Brown Distributing

Circle City Whiskey Co. Celebrates Success as It Expands 50/50 Club Whiskey Program Offering

Circle City Whiskey Co. Celebrates Success as It Expands 50/50 Club Whiskey Program Offering

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase