Ghost Tequila Appoints Ryan Wilson as CEO

Fast-Growing Spicy Tequila Brand Strengthens Leadership Team as U.S. and International Expansion Accelerates

BOSTON – Ghost Tequila, among the fastest-growing tequila brands in the industry, today announced the appointment of Ryan Wilson as the company’s new Chief Executive Officer.

Wilson joined Ghost Tequila in 2023 as Chief Financial Officer and was later promoted to Chief Operating Officer, helping drive the brand’s rapid expansion and operational growth. Prior to joining Ghost, he served as Vice President of Finance and Operations at Mast-Jägermeister U.S., where he played a key role in strategic initiatives, including negotiations surrounding the company’s joint venture with Teremana Tequila. Earlier in his career, Wilson spent a decade at Diageo, where he held a variety of leadership positions, including helping to oversee the development of the company’s rum distillery in St. Croix.

“Great brands are built by great people, and Ryan has been an invaluable leader for Ghost Tequila over the past three years, playing a key role in strengthening our business and positioning the brand for long-term success,” said John McDonnell, Executive Chairman of the Board of Boston-based Ghost Tequila. “As we continue to grow our presence in the U.S. and expand into new international markets, Ryan is exactly the kind of leader we need to guide this company through its next phase of growth.”

Wilson added, “Ghost Tequila has built a loyal following by offering bartenders and consumers something truly distinctive – an innovative spicy spirit that stands apart in the tequila category. But our success is also a reflection of the passionate, dedicated, and experienced people behind this brand. I’m honored to lead this exceptional team as we continue to grow awareness and expand the global distribution of this unique spirit.”

Ghost Tequila is a premium, high-quality 100% agave spicy tequila crafted in Jalisco, Mexico. Infused with ghost pepper, it delivers a “Perfectly Spicy” balance of authentic tequila character and approachable heat, making it an ideal spirit for spicy margaritas and other spicy cocktails.

Since launching 10 years ago, Ghost has achieved consistent year-over-year growth, and is now distributed in all 50 U.S. states, as well as markets in the Caribbean, Europe, and Asia-Pacific.

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About Ghost Tequila

“Perfectly Spicy” Ghost Tequila is an exceptionally balanced, 100% Weber Blue Agave spicy tequila with a pinch of Ghost pepper – outstanding on its own or starring in your next tequila cocktail. Created behind a bar and perfected in Jalisco, Mexico, Ghost adds the ideal amount of heat to spark your taste buds but never overpower. Simply put, Ghost makes any drink smoother, spicier, and more exciting every time! For more details, please visit ghosttequila.com.