Luc Belaire Marks America’s 250th Anniversary With Limited-Edition Label

FOR IMMEDIATE RELEASE: (June 25, 2026) -- Luc Belaire is honoring America’s 250th anniversary with a limited-edition holiday-themed bottle label, available now at participating retailers nationwide. Consumers can simply peel and stick the label onto any Luc Belaire bottle, transforming their favorite cuvée into a festive addition to Fourth of July barbecues and summer gatherings.

This release builds on Luc Belaire’s successful limited-edition label program, which has previously featured designs for Mother’s Day, Valentine’s Day, Easter, and other meaningful moments throughout the year.

“America’s 250th Anniversary is a milestone to celebrate, and we’re proud to offer consumers a unique way to mark the occasion with Luc Belaire,” said Brian Berish, Chief Operating Officer of Sovereign Brands. “These limited-edition labels transform any Luc Belaire bottle into a patriotic centerpiece or host gift. This program continues to resonate with retailers and consumers by creating standout shelf presence while adding a personalized touch to memorable occasions.”

Media Inquiries
Jamie Shapiro | PR Manager, Sovereign Brands

About Luc Belaire
Luc Belaire is a premium sparkling wine brand crafted in France by fifth- and sixth-generation winemakers. Each of the cuvées in the Luc Belaire range embodies true French luxury with vibrant flavor notes, heritage, and elegance, creating an unforgettable experience with every bottle. Synonymous with style and good taste, Luc Belaire transforms any occasion into the extraordinary. Follow Luc Belaire on Instagram @officialbelaire.

About Sovereign Brands
Sovereign Brands is a family-owned, global wine and spirits company headquartered in Highland Park, IL. Owned and operated by the Berish family and partners, Sovereign Brands brings together first-class producers from the world’s most celebrated wine and spirit regions to deliver best-in-class brands. The company’s portfolio of category-defining brands includes Luc Belaire, a smash-hit line of French sparkling wines that has earned global acclaim for its exquisite taste and striking packaging and is available in more than 100 countries worldwide. The portfolio also includes Bumbu, which ranks as the world’s #1 selling super-premium rum*; McQueen and the Violet Fog, an extraordinary gin from Jundiaí, Brazil; Villon, a rich, spiced French liqueur with tantalizing notes of vanilla, chai, and toasted oak; and The Deacon, a premium blended Scotch Whisky made of Islay and Speyside malts, developed in collaboration with Pernod Ricard.

*Based on IWSR Global Database 2025 and 2026 in volume and value for 2024 and 2025 for “Super Premium Rum” – re: Bumbu The Original and Bumbu XO