ShineWater Expands PAW Patrol Kids Drink Boxes to All Hy-Vee Stores Nationwide

Zero Sugar. Bold Flavor. Clean Ingredients. A Better Choice for Families.

Bay City, Michigan — ShineWater is proud to announce the full expansion of its Kids Drink Boxes across all Hy-Vee store locations, marking a major milestone in the brand’s rapid growth and continued partnership with one of its largest grocery retail partners.

The nationwide rollout represents a significant vote of confidence from Hy-Vee in ShineWater’s mission to create healthier, better-for-you beverages that both kids and parents genuinely love.

ShineWater Kids Drink Boxes are redefining the kids beverage aisle with a simple but powerful promise: bold flavor without the sugar. Made with clean, water-based hydration, ShineWater Kids contains zero sugar, no artificial ingredients, no dyes, and none of the “funny stuff” parents are trying to avoid.

Now featuring an updated flavor-enhanced formulation, the new and improved ShineWater Kids Drink Boxes deliver an even bolder taste experience designed specifically to win over young taste buds. Early feedback has been overwhelmingly positive, with kids loving the bigger flavor while parents continue to appreciate the clean ingredient label and zero sugar nutrition profile.

Kids love the fun, juicy taste because they think they are getting juice. Parents love knowing they are choosing a clean hydration option with zero sugar and ingredients they can feel good about.

Adding even more excitement to the shelf, ShineWater Kids Drink Boxes are officially licensed with PAW Patrol, making them instantly recognizable and eye-catching for families shopping the beverage aisle. And with the new Paw Patrol Dino movie arriving in theaters this August, just in time for back-to-school season, the timing could not be better.

“These paws uphold the laws!” has become a favorite phrase tied to the brand’s playful partnership with the beloved characters kids already know and love.

“At ShineWater, we believe parents shouldn’t have to compromise between what kids want and what families deserve,” said Rod Hildebrant, Owner. “This expansion with Hy-Vee is incredibly exciting because it shows that retailers are recognizing the growing demand for clean-label, zero sugar options for kids. We are grateful for Hy-Vee’s partnership and belief in our brand.”

As families continue looking for healthier alternatives to traditional juice boxes and sugary kids drinks, ShineWater Kids Drink Boxes are helping lead a new generation of hydration choices—delivering flavor-first beverages without artificial colors, sweeteners, or unnecessary additives.

The expansion further strengthens ShineWater’s growing national retail footprint and continues the brand’s momentum as consumers increasingly seek clean, functional beverages for the entire family.

ShineWater Kids Drink Boxes are now available in all Hy-Vee store locations.

About ShineWater

ShineWater is a clean hydration brand focused on creating flavorful, better-for-you beverages made with simple ingredients and zero sugar. From functional hydration products to kid-friendly drink solutions, ShineWater is committed to helping families make healthier choices without sacrificing taste.