100% Women-Owned Happenstance Whiskey Launches in New Jersey With Fedway Associates

NASHVILLE (7/20/2026) – Nashville-based, 100% women-owned Happenstance Whiskey is raising a glass to its newest market: New Jersey, in alignment with Fedway Associates.

Whiskey lovers across New Jersey can find Happenstance on shelves now, and retailers may reach out to Fedway Associates to place orders.

“At Fedway, we are incredibly proud to partner with Paige Parker and her team to bring Happenstance Whiskey to the New Jersey market. The authentic story behind this brand is as compelling as the quality in the bottle, and we are honored to help share both with consumers across New Jersey,” says Peter Kelly, Director of Craft Spirits at Fedway Associates.

The New Jersey rollout is the latest addition to Happenstance Whiskey’s growing footprint. Earlier in 2026, Happenstance made its West Coast debut in California, and the brand is showing no signs of slowing down. The new market brings Happenstance’s distribution reach to seven states, with availability in Tennessee, Texas, Florida, Georgia, South Carolina, California, and New Jersey.

Since 40% of whiskey drinkers are women, Happenstance Whiskey set out to create a whiskey built for the modern drinker:

• Award-winning, 90-proof, cabernet-style bourbon with notes of vanilla, hazelnut, toasted oak, honey, and toffee
• A curated, high-quality whiskey that's easy to drink and easier to mix
• 100% women-owned, with a growing portfolio that includes the flagship 6-Year Founder's Edition and the 10-Year Reserve Edition

Communications Contact

Taylor Foxman

The Industry Collective

609-432-2237