BeyondCPG Announces the Brands Selected for its Seventh Accelerator Track

Top Conscious CPG Accelerator Selects Five Standout Brands Across Food, Beverage, and Supplements

New York, NY (September 24, 2026) - BeyondCPG, New York’s top accelerator for conscious consumer products, has revealed the five emerging brands selected for Track 7 of its acclaimed growth program. Powered by BeyondBrands, a leading collective of CPG experts behind some of the most successful mission-driven launches in natural products, BeyondCPG equips early-stage companies with the strategic resources, mentorship, and exposure needed to scale with purpose.

"Building on the success of our past six cohorts, we are thrilled to launch BeyondCPG Track 7—a nationwide program that invites brands from across the U.S. to apply.” said Eric Schnell, Cofounder & Executive Director at BeyondCPG. “As a seven-time CPG founder, my passion runs deep in supporting our mission of helping founders scale smarter with real-world playbooks, investor-ready strategies, and operator-led mentorship.”

The 12-week, hybrid program kicks off this month in Manhattan and concludes with a Showcase Pitch Event in January 2027, where founders will pitch to an audience of mission-aligned investors, retailers, and industry leaders.

Participants gain direct access to a curated roster of accomplished mentors, from operators and investors to subject-matter experts who guide them through a high-impact curriculum covering Mission + Vision, Branding, Investment Strategy, Legal, Marketing, Channel Strategy, Supply Chain, Pitch Presentations, Product Innovation, and more.

By offering founders the kind of strategic guidance and insider knowledge typically reserved for later-stage companies, the program gives founders a rare opportunity to fast-track growth and navigate early-stage challenges with confidence, clarity, and a foundation rooted in purpose and performance.

Track 7 features five standout brands:

• Batch Balanced: High-protein muffin batter designed to make healthy eating simple. Frozen and ready to bake, Batch fits seamlessly into meal prep—just thaw, squeeze and bake for balanced, protein-packed muffins you can enjoy all week.

• Cabu Latte: The 1st latte powered by cacao butter instead of dairy/nut/oat milks. Cabu prides itself on our creamy, silky texture and rich mouthfeel. By using upcycled cacao ingredients, Cabu Latte is the perfect mix of innovation and sustainability.

• Engineered Nutrition: We believe that performance should never be compromised, whether in the gym, on the field, or in daily life. We create science-backed, high-quality supplements designed for convenience, effectiveness, and clean nutrition. Our single-serving stick packs are built for those who demand optimal hydration, recovery, and performance.

• Goldholly: A caffeinated, functional beverage made from America’s only native caffeinated plant, yaupon holly. Each sip delivers clean jitter-free energy from naturally occurring caffeine, theacrine, and theobromine, as well as a range of antioxidants. Unlike imported coffee and tea, goldholly yaupon comes from farms across the American Southeast, supporting American jobs, farms, and the environment.

• Underdog Energy: A healthier alternative energy drink designed for athletes and health-conscious consumers with a time-released caffeine for sustained energy and focus.

Track 7 sponsors include NielsenIQ, Polsinelli Law Firm, ePac Flexible Packaging, Giannuzzi Lewendon, Hummingbirds, IGNYT Growth, mindsight, Truli, Wayflyer, Withum, Bison Bag, Ten32 Media, ForceBrands, and Naturally New York.

For more information, or to learn more about mentorship or sponsorship, please visit BeyondCPG.org.

About BeyondCPG:

BeyondCPG is a mission-driven accelerator dedicated to helping emerging consumer packaged goods (CPG) brands scale with purpose and impact. Powered by the industry-leading team at BeyondBrands, BeyondCPG offers a 12-week program that equips early-stage founders with the mentorship, resources, and connections they need to build high-growth, values-driven businesses.

About BeyondBrands:

Co-Founded by husband and wife serialpreneurs, Eric Schnell and Marci Zaroff, BeyondBrands’ dynamic cast of partners have decades of experience in creating, launching, accelerating, and exiting some of the most reputable food, beverage, and nutraceutical brands on shelves today. Their passion is helping entrepreneurs through their collective experience, expertise, and industry relationships to best position brands for success.