Ali’s addition marks the final piece of the DKG Executive Team puzzle, solidifying the company’s position as one of the strongest players in the industry. With a clear focus on brand, market, and people prioritization, DKG is set to take the next giant leap forward in its strategic growth.
Ali Pickering brings over two decades of invaluable marketing experience to the DKG team. As Marketing Director, at Molson Coors, she has amassed a wealth of strategic and brand-building expertise, working with some of the most iconic beer and cider brands across more than 50 markets worldwide. Her impressive tenure as Marketing Director saw her lead a high-performing, engaged team of marketers to create powerful brand strategies, deliver outstanding commercial results, and harness innovation to close gaps in their portfolio, even smashing a few records along the way.
Commenting on her new role, Ali Pickering said:
“I am genuinely excited to join the DKG family as the Chief Marketing Officer. DKG has assembled an Executive Team comprising industry experts, each bringing their unique talents to the table. Together with Steven Pattison, Richard Ryan, Donal McAteer, and Ryan McFarland, we are well-poised to drive DKG’s strategic direction and growth strategy.
My primary focus lies in marketing, where our main objective is to build our exciting portfolio of distinctive brands, through strategic brand development, effective implementation of marketing communication strategies and delivering exceptional brand experiences! We have already put together clear brand, market and people prioritization models which will enable us to build our brands across our focus markets and Global Travel Retail.
DKG CEO, Steven Pattison, expressed his enthusiasm for Ali’s appointment, stating:
“Ali’s extensive marketing experience and proven ability to drive innovation and growth in the beverage industry make her an invaluable addition to our team. With our new Executive Team in place, we are perfectly positioned to elevate our brands, including Ukiyo Japanese Spirits, Jawbox Gin, Born Irish Whiskey, Bowsaw American Whiskey, and Kadoo Rum, to new heights.”
The DKG Executive Team represents a formidable force in the drinks industry, with co-founders and joint CEOs, Steven Pattison and Richard Ryan, Donal McAteer (CFO) and Ryan McFarland (CCO) all heavily experienced in their fields. With Ali Pickering joining as CMO, DKG’s commitment to innovation, customer engagement, and future-focused marketing strategies is stronger than ever.
Drinksology Kirker Greer is set for a future brimming with innovation and success. As they continue to prioritize their brands, market presence, and people, DKG remains at the forefront of the drinks industry, ready to provide quality experiences that deliver above expectations.
About Drinksology Kirker Greer
Drinksology Kirker Greer (DKG) is a pioneering company at the forefront of the premium drinks industry. One of its divisions includes Kirker Greer Spirits which owns, manages, and distributes a range of premium spirit brands internationally. Its portfolio includes brands such as Ukiyo Japanese Spirits, Kirker Shamrock Whiskey, Ginato Italian Gin and Jawbox Irish Gin. The growing portfolio has been awarded accolades such as Best Gin in Australia, Best Gin in the UK, Vodka of the Year and Gold medals at the IWSC awards.
The second division of DKG, Drinksology Creative, is a design, branding, and marketing agency which specialises in the world of alcohol and has notably designed some of the world’s most iconic bars, brands, and brand homes including; The Dead Rabbit, New York, The Johnnie Walker Experience, Edinburgh and Roe & Co Distillery, Dublin.
For more information on Drinksology please visit drinksology.com and for more information on Kirker Greer Spirits please visit kirkergreer.com
For More Information:
https://www.dkg.group