Hemp Update: Kentucky, S. Carolina Shift to Alcohol Retail
States are taking various approaches to regulating intoxicating hemp as the November deadline to potentially ban the category draws closer.
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Vertosa Files Motion to Dismiss Lawsuit
Cannabinoid infusion maker Vertosa has filed a motion to dismiss a trademark infringement lawsuit filed in January by CCT Sciences LLC.
Chicago Carves Out Beverages In Hemp THC Ban
Chicago’s City Council excluded hemp beverages and CBD products from a new law banning the sale of hemp-derived THC within the city.
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![[Exclusive] Target Expanding Hemp Beverage Sales to Fla., Tex., Ill.](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/05/05154452/target-expanding-hemp-beverage-sales-to-fla-tex-ill-square-crop-1-150x150.png)
[Exclusive] Target Expanding Hemp Beverage Sales to Fla., Tex., Ill.
Target will be adding hemp-derived THC drinks to store shelves in over 300 stores across Texas, Florida and Illinois.
Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban
Sen. Rand Paul is the latest lawmaker to propose a lifeline bill for the intoxicating hemp category as the November deadline quickly approaches.
Target Expands THC Drink Opportunity In Minnesota
After a 10-store trial, Target has added over 60 new licenses to sell low-dose hemp-derived THC beverages in its home state of Minnesota.
Breakthru Beverage Enters Hemp Distribution
Breakthru Beverage Group, one of the largest beverage wholesalers in the U.S., is entering intoxicating hemp drink distribution.
Hemp’s Suppliers, Distributors Face ‘Hurry-Up-and-Wait’ Moment
Suppliers and beverage distributors are hedging their exposure amid an uncertain future for intoxicating hemp.
From Alcohol-Free to THC: Drink Monday Bets On Hemp’s ‘Longevity’
As intoxicating hemp aligns with the non-alc movement, Drink Monday is one of the few ANA brands to expand with a THC spirit alternative.
Vermont THC Drink Maker Plots Future With Adaptogens
Initially founded as a CBD brand nine years ago, Upstate Elevator has expanded into adaptogen-infused, intoxicating hemp drinks.
Bev-Alc Wholesalers Back Hemp Reform; New Bill Seeks CBD Limits
An influential group of beverage alcohol stakeholders is supporting legislative efforts to regulate hemp drinks before the November ban.
Vertosa Faces Legal Challenge Over Hemp THC Production Process
CCT Sciences has filed a legal complaint against California-based Vertosa, challenging its sourcing of hemp-derived THC.
Sprouts ‘Mainstreams’ THC Drinks With 120-Store Launch
Sprouts Farmers Market will start selling drinks from seven hemp-derived THC brands across 120 stores in Texas and Florida on Monday.
THC Cocktail Brand Jeng Nets VC Investment, Emphasizes Female Focus
Jeng received a seed round investment from beverage-focused VC firm Quench Ventures, as the brand emphasizes its female consumer positioning.
What We Learned from the Hemp THC Drinks Boom – Brightfield Group December 2025
Brightfield Group unpacks how a category that barely registered a few years ago is now reshaping how consumers think about relaxation, socializing, and alcohol itself.
CPG Week Podcast: Hemp’s Ticking Clock, The Supplements-To-Energy Pipeline
On the CPG Week Podcast, the team discusses the impending hemp ban, Gopuff's $250 million and supplement makers launching energy drinks.
Alcohol Industry Trade Groups Back Ban on Intoxicating Hemp Beverages
Trade associations representing the bev-alc industry have joined a growing chorus calling to ban the sale of intoxicating hemp-derived drinks.