Barebells Launches Protein Soda As Category Expands
Bar brand Barebells showed off its move into beverages with Protein Soda at last week's NACS show, as other brands also joined the fast-growing category.
Innovation
Featured Innovation Content
Modern Iced Tea Brands Look To Flavor, Packaging To Enter C-Stores
Emerging iced tea brands showed off convenience-oriented flavors and packaging innovations as they expand and modernize the c-store set.
South Africa’s Pura Makes Play for U.S. with Soda, Kids Drink Launches
As the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of the pie in America.
Additional Content
Boston Beer to Launch Cannabis-Infused Iced Tea Line TeaPot in Canada
Boston Beer Company’s plans in the non-alcoholic cannabis-infused beverage space are beginning to play out, as the brewer will launch a cannabis-infused iced tea line TeaPot in select Canadian provinces starting in July.
Drinking the Kool-Aid: Plink! Seeks to Offer Sustainable Solution to Single-Use Plastics
Aiming to make single-use cans and bottles a thing of the past, former “trend spotter” Max Luthy and event producer-turned-beverage entrepreneur Luke Montgomery-Smith have launched Plink!, a vintage-inspired brand of beverage tablets.
Citing Inflationary Pressures, Chobani Retreats From Dairy Milk
The Greek yogurt maker has abruptly exited the dairy milk business, announcing on Tuesday that it will cease production on its refrigerated Ultra-Filtered Milk, which debuted nationally in February in Whole, Reduced Fat (2%), Skim and Chocolate varieties.
High Spirits: Next-Gen Cannabis Drinks Seek to Emulate, Evolve Alcohol
Rather than trying to pull spirits drinkers into a new format, a cohort of emerging brands are looking to make the transition from cocktails to cannabis as smooth as possible.
Post-Acquisition, Orgain Sets Course for “Rapid Innovation” In Protein
Butterfly, the private equity group which acquired a majority stake in Orgain in November, is expected to inject new energy and resources into the brand, providing a boost in marketing and a path towards international expansion, along with "fuel to the fire on our innovation," according to founder Dr. Andrew Abraham.