Are Beverage Brands Cashing In On A Gummy Gold Rush?
A growing synergy between beverage brands and gummy supplements is benefiting both categories as consumers seek more functional consumables.
Innovation
Featured Innovation Content
PolkaDot Refreshes Adaptogenic Mushroom Drink Line
As adaptogenic mushroom beverages see rising mainstream interest, startup functional drink brand PolkaDot made a splash at Natural Products Expo West last week with new packaging and a psychedelic booth design intended to fully launch the brand into market.
Edible Garden Enters RTD Protein with Tetra Pak Partnership
Indoor farming business Edible Garden is expanding into RTD nutritional shakesv through a manufacturing partnership with Tetra Pak.
Additional Content
Don’t Quit! Launches Signature Flavor With NFL Star
The NFL season may be over, but sports nutrition brand Don’t Quit! is kicking off its 2024 growth plan with the launch of a new Cookies & Cream protein drink flavor designed by investor and Buffalo Bills safety Damar Hamlin.
Coke Debuts Permanent ‘Spiced’ Flavor, Discusses 2024 Strategy
The Coca-Cola Company is launching a new permanent addition to its flagship cola line this month: Coca-Cola Spiced, a raspberry and spice flavored soda available in original and Zero Sugar varieties.
Convenience Cocktails: Pernod-Ricard Goes Deeper In RTS/RTD
Pernod-Ricard is launching a slew of ready-to-serve (RTS) including two new Absolut Vodka varieties, Mojito and Raspberry Lemonade, and a line of Malibu Rum cocktails as it it positions towards convenience-oriented social drinking.
Elevation Evolution: Flavor, Ingredient, and Function Advisors Develop MTN Ready
MTN Ready aims to bring a narrowly specific function to a mass audience with its powder drink mix: treating the nausea, headache, listlessness and other effects of high altitudes.
Health-Ade Takes Second Swing at Prebiotic Soda with SunSip
Four years ago, Health-Ade Kombucha took its first step into the emerging functional soda set with the launch of its prebiotic Health-Ade Booch Pop line. Now, after discontinuing that product last year, the company is hoping to revamp the concept with a new take on the category, dubbed SunSip by Health-Ade.
Seth Rogen’s Houseplant Bringing ‘Contemporary Cannabis Culture’ To Coffee Via Cometeer Collaboration
Seth Rogen is the latest Hollywood name looking to be a part of your morning cup with Houseplant Coffee, a collaborative venture announced this morning between the actor’s Houseplant brand and frozen coffee capsule platform Cometeer.
Get ‘Happy’: Meet Marvel Star Robert Downey, Jr.’s New Coffee Brand
CPG industry veteran Craig Dubitsky launched today a new coffee brand called happy products that seeks to pair a philanthropic mission and unique business structure with the clout of a recognizable face to compete in the $17 billion coffee category.
Moshi Creates New Sparkling Waters As Soda Line Alternative
When customers told Moshi that it wanted a low sugar, canned alternative to its Asian-inspired sodas in glass bottles, it listened. The Brooklyn-based brand’s new line of flavored sparkling waters launch on February 1 in four flavors – Asian Pear & White Miso, White Peach & Yuzu, Fuji Apple & Concord Grape and Honeydew Melon & Cream.
‘WaterTok’ Spiked Jel Sert’s Sales, Now it’s Building Around the Trend
For The Jel Sert Company, a 98-year-old family owned drink mix manufacturer with a brand portfolio featuring products like Wyler’s, Welch’s, Sunkist and more, #WaterTok has been nothing short of a revelation.
Monster Previews 2024 Innovations, Bang Refresh at Investor Meeting
With its business expanding amid a rising U.S. energy drink category, Monster Beverage Corporation projected confidence in its widening product portfolio during its annual investor meeting presentation yesterday.
Carbonating Mix Brand Bobelo Makes a Break for Brick-and-Mortar
After years of operating as a small, under the radar brand sold online, powdered functional beverage maker Bobelo is making a serious push for retail. Based in Utah, Bobelo produces a line of better-for-you, functional drink mixes which add flavor and carbonation when poured into still water.
Snapchill Coffee Shifts Strategy Towards Manufacturing, With Walmart Onboard
Cold coffee manufacturer Snapchill has found success co-packing for specialty roasters using its patented, rapid chilling technology and is now readying to launch an ecommerce platform with Walmart to bring more regional coffee brands to the ready-to-drink set.
Suja Launches Protein Shakes, “Reinforcing Its Dedication” to Innovation
Suja Organic is going back into protein, today announcing the launch of a line of plant-based Organic Protein Shakes. Available in three flavors at launch – Vanilla Cinnamon, Chocolate and Coffee Bean – each 12 oz. shake delivers 16g of plant-based protein derived from pea, rice and hemp protein.
Michael B. Jordan Co-Founds New Sea Moss Beverage With Dr Smood
New York-based startup Moss has a new celebrity face behind its vibrantly colored bottles, this morning unveiling Black Panther and Creed star Michael B. Jordan as its co-founder.