New Nexus Group Taps Cheryl Yarbrough as VP of Partnerships to Drive Growth for Retail Brands

New Nexus Group (NNG), a Rogers-based strategic firm that helps brands grow and thrive in competitive retail markets, is proud to announce Cheryl Yarbrough as its new Vice President of Partnerships. Yarbrough brings a proven track record of building high-impact partnerships and driving billion-dollar sales growth for leading brands.

Before joining NNG, Yarbrough served as Vice President of Business Development and Head of Marketing at Nuqleous, where she led initiatives that increased annual revenue and expanded the company’s domestic and international market presence. She has also held senior leadership roles at Shiloh Technologies, Newell Brands, Dr Pepper Snapple Group, Coca-Cola Enterprises, and Walmart.

Throughout her career, Yarbrough has negotiated multimillion-dollar partnerships, launched successful product lines, and earned multiple industry honors, including Supplier of the Year at three companies and Leading Ladies NWA (2024).

“I’m thrilled to join New Nexus Group at such a pivotal time in our growth journey,” said Yarbrough. “My passion has always been helping brands come to life at retail by building meaningful relationships that drive measurable impact. With Northwest Arkansas at the center of retail innovation, there’s incredible opportunity to connect our clients with the right strategies and partners—Walmart, Sam’s Club, Amazon, and beyond. Together with the talented team at NNG, I’m excited to unlock growth for our clients today while positioning both them and our business for long-term success.”

In addition to her professional accomplishments, Yarbrough is deeply engaged in the Northwest Arkansas community, serving on the boards of Hub of Hope NWA, Aletruism, and NextUp Northwest Arkansas Region.

New Nexus Group is a Rogers, Arkansas-based strategic firm focused on developing and cultivating relationships with emerging and established brands. Acting as an extension of the client partner’s team, NNG guides clients to new opportunities to grow their business with sound, innovative strategies. While driving sustainable and profitable growth, the firm promises to not only get products on the shelf, but also works to keep them there.”