NÜTRL Founders Back Los Sundays Expansion
The founders who built NÜTRL into Canada's top vodka soda are putting that playbook to use again, this time with tequila.
Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the beverage industry. Explore what the financial future looks like for beverage entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
BRĒZ Battles for Balance Amidst Swirling Regulatory, Financial Crosswinds
BRĒZ is trying to reposition itself for long-term growth and adjust its strategy to shifting regulatory demands after a challenging 2025.
DryWater Finds Everyday Hydration Niche, Expands To 41K Doors
DryWater is expecting to hit 41,000 doors by the end of 2026 as it targets a growing demand for clean-label, daily hydration powders.
Additional Content
SunnyD Maker Harvest Hill Acquired by Castillo Hermanos
Harvest Hill Beverage Company, best known as the maker of kids drink brands SunnyD and Juicy Juice, has agreed terms for its acquisition by Guatemalan business group Castillo Hermanos, in partnership with private investment firm Centerview Capital.
Calypso Acquires Mela Watermelon Water
King Juice, the parent company of Calypso Lemonades, is expanding its beverage portfolio with the acquisition of plant-based hydration brand Mela Water, producers of a premium watermelon water in cans.
Wet Hydration Closes $4.5M Round, Former Celsius EVP Joins
Functional beverage startup Wet Hydration has closed a $4.5 million funding round, backed exclusively by private investors, as the brand looks to amp up its market presence this year with new innovation and key new personnel hires, including a former Celsius sales executive.
Nixie Nets Nearly $27M Investment
Nixie Beverage Company has landed a $26.9 million investment as it scales deeper into the zero-sugar soda set.
Lucky Energy Nets $14.2 Million in Fresh Funding
Clean ingredient energy drink maker Lucky Energy has secured a new tranche of growth capital as it looks to double down in key markets while broadening its team.
Daily Briefing (Insiders Only): Is The Insurgency Winning?
Some of the top names in Bain & Company’s annual insurgent CPG brands list should seem more than a little familiar: Alani Nu, Ghost, Poppi. Do you sense a theme?
Diageo’s Shift: What the Distill Ventures Decision Signals For The Spirits Industry
After over a decade of investing in emerging spirits and adult non-alc brands, last week Diageo confirmed that its venture arm Distill Ventures will cease bringing new brands into its portfolio. What does the wind-down signal for the spirits group and does it say something about the larger spirits industry?
Infinium Spirits Buys Banana-Flavored Howler Head From Campari
Campari’s Howler Head Whiskey has been acquired by San Diego-based group Infinium Spirits, joining an expanding portfolio that includes Templeton Rye, Corralejo Tequila, Zaya Rum and Seagram’s Vodka.
Report: Pepsi Closing In on Poppi Acquisition
PepsiCo is close to acquiring prebiotic soda brand Poppi in a deal valued at over $1.5 billion, according to a report published in Bloomberg this morning, citing sources with knowledge of the matter.
SipMargs Lands $3M, Influencer Alix Earle For Revamp
SipMARGS, a ready-to-drink (RTD) sparkling margarita brand has revamped its liquid and landed $3 million from new investors, including powerhouse social media influencer Alix Earle.
Snoop Dogg, Harmony Craft Bevs Partner on Functional Drink Co
The legendary rapper and entrepreneur announced a strategic investment and partnership with Craft Harmony Beverages today that brings along both his existing range of THC-infused beverages and his considerable cultural cache.
Big Deal: The Most Important Beverage Transactions, 2024
Even in a tough year, beverage brands that were able to show organic growth were also able to find investors willing to back expansion. Investors remained interested in the energy drink and modern soda categories, as well as protein-enhanced drinks and NA Beer.
Universal Pure Buys Dora’s Naturals’ HPP Business
Northeast distributor Dora’s Naturals is out of the High-Pressure Processing business as the company has sold its HPP assets to Universal Pure Holdings LLC, a cold chain food safety solutions provider.
Analysis: Alani Nu & Celsius Deal Sparks Distro Realignment, Possible KDP Rethink?
Together, Celsius and Alani Nu are expected to drive around $2 billion in sales across the combined portfolio – that’s if the two brands don’t cannibalize each other first.