What if the future of wellness marketing is simply… not trying so hard? In this episode, the hosts explore how mission-driven CPG brands are moving beyond preachy messaging and embracing a new era of modern moderation. We also feature interviews with the founders of moringa-infused brand Orange Toucan and Woon, a modern pantry brand inspired by a family’s beloved Chinese restaurants.
The hosts recap a whirlwind week of back-to-back events in L.A., celebrating standout competitions, emerging brands, and generous mentorship from seasoned founders at Nosh Live and BevNET Live. From Projo’s big win in the New Beverage Showdown to celebrity cameos by Ryan Phillippe and Khloé Kardashian, the energy never let up.
On the CPG Week Podcast, the team discusses the impending hemp ban, Gopuff's $250 million and supplement makers launching energy drinks.
The hosts dive into the sustained wave of protein-infused consumer products – from popcorn to mashed potatoes – and debate whether the market is approaching “protein fatigue” or merely scratching the surface of a macro trend driven more by marketing than science. They also recap Taste Radio’s high-energy meetup in San Diego, spotlighting several new and innovative brands showcased at the event
How did Clio Snacks evolve from a homemade Greek yogurt bar created in a New Jersey garage into a national brand approaching $90 million in annual sales? In this episode, company CEO John McGuckin shares the strategic blueprint behind the brand’s explosive growth, from prototype to distribution in nearly every major grocery and mass retail chain across the U.S.
The hosts dissect Spindrift’s decision to discontinue its Spiked line and spotlight rising CPG stars Mooski and Painterland Sisters, each of which recently announced major funding rounds. They also preview upcoming Taste Radio meetups in the U.S. and U.K., before taking bites and sips of oat bars, cookies and a Patrick Mahomes-backed coffee brand.
What happens when a high-profile protein bar brand suddenly dives into frozen seafood? Naturally, the industry takes notice… and chaos ensues. The hosts unpack David’s unexpected launch of raw cod, a move that seems both strategic and defiant, and which sparked intense debate across CPG. They also delve into the debut of a celebrity’s “love potion” and a luxurious presentation of pecans.
How did Fernet-Branca, a 180-year-old Italian digestif, become one of America’s most beloved bar staples? Edoardo Branca, managing director of Branca USA and a sixth-generation member of the family behind the brand, explains how it earned its cult status in the U.S. and how he is stewarding a legacy while embracing innovation via modern, consumer-focused offerings.
Can a sober celebrity build a booming booze brand? The hosts dig into the paradox behind a high-profile actress and entrepreneur who doesn’t drink – but is betting big on alcohol. Plus, a tea company rooted in a 1930s family recipe is brewing something fresh with younger consumers. With a grassroots strategy and nostalgic appeal, could it be the next big thing for Gen Z and millennials?
Are they breakout stars or just... confusing? Pizza wine, salmon jerky, kava & mushroom-infused drinks, Gen Z-inspired peanut butter and “cheezy” puff snacks. Why we're thumbs up – or down – on buzzworthy new concepts in CPG. This episode also spotlights two remarkable women on a mission to elevate the way we eat: Holly Arbuckle of Singing Pastures and Swati Elavia of Monsoon Kitchens.
In a year clouded by economic uncertainty, you’d think investors would be clinging to their cash. But by the looks of things, maybe not? This episode also features an interview with acclaimed Boston-based chefs Jamie Bissonnette and Kenta Katagai as they take us behind the scenes of an unforgettable culinary collaboration.
As you may have heard, some people are upset with Poppi. While the soda brand’s Super Bowl ad caused a bit of consternation, we have a different take on it… and that of Liquid Death’s controversial TV spot. This episode also features an interview with Luke Montgomery-Smith, the co-founder of Plink, a brand of flavored, electrolyte-infused tablets designed to create effervescent and hydrating beverages.
Collaborations – including a tomato-based wine co-created by Pizza Hut, a marketing campaign featuring a partnership between sex workers and a non-alcoholic spirit brand, and a partnership between candy startup Better Sour and Disney – anchor this episode.
With Taste Radio’s London meetups on the horizon, the hosts have their say on trendy brands, new products and the coming crush of seasonal LTOs. They share their respective takes on David, the high-profile protein bar brand launched by RXBAR co-founder Peter Rahal and whether decaf coffee is about to take off. They also get giddy about green cocktails and a record-breaking advent calendar.
