Odyssey Functional Energy, a leader in the functional beverage and energy drink category, continues its rapid national expansion with its newest retail partnership, bringing the brand into 296 Stop & Shop supermarkets across Massachusetts, New York, Connecticut, New Jersey, and Rhode Island, with the rollout beginning mid-January 2026. The rollout marks a major milestone in Odyssey's growth strategy and significantly strengthens the brand's presence in the highly competitive Northeast market.
The expansion follows Odyssey's successful entry into major transportation hubs through its CIBO airport partnership at Newark, LaGuardia, and JFK, creating a powerful retail and travel corridor presence across the East Coast. With Stop & Shop's extensive store network and deep regional influence, Odyssey is now positioned directly in front of millions of consumers across both everyday shopping and on-the-go moments.
"The Stop & Shop partnership represents a major leap forward for Odyssey," said Scott Frohman, Founder and CEO of Odyssey Functional Energy. "The Northeast is one of the most competitive grocery markets in the country, and aligning with a retailer of this caliber allows us to meet consumers where they already shop while introducing them to a new standard of clean, functional energy."
Stop & Shop, part of Ahold Delhaize USA and a pioneer of the superstore concept on the East Coast, provides Odyssey with an ideal retail platform to accelerate adoption in a market historically dominated by legacy brands and difficult to enter. This partnership further solidifies Odyssey's position among leading Northeast retailers, alongside Wegmans, Hannaford, and Wakefern.
The initial launch will feature three top-performing SKUs from Odyssey's 222mg caffeine line: Pineapple Mango, Blue Raspberry, and Pink Lemonade, with additional placements anticipated as distribution continues to scale.
Formulated with organic lion's mane, cordyceps, and plant-based caffeine from green tea, Odyssey delivers sustained energy, enhanced focus, and mood support without sugar, crashes, or artificial additives. Designed for wellness-minded consumers, Odyssey is redefining what an energy drink can be.
WHEN: Now Available
WHERE: 296 Stop & Shop locations across MA, NY, CT, NJ, and RI.
###
About Odyssey Functional Energy: Odyssey is the future of energy. Designed for sustained energy, focus, clarity, mood, and performance, Odyssey is powered by high-potency adaptogens and nootropics, including Organic Lion's Mane, Cordyceps, L-Theanine, Panax Ginseng, and naturally sourced green tea caffeine, with no artificial ingredients and no added sugar. With bold, craveable flavors, Odyssey provides clean, functional energy without the crash, available in both 222mg and 85mg caffeine formats to power whatever the day demands. Odyssey products are Non-GMO, Vegan, Gluten-Free, Kosher, and made with real fruit juice.
Odyssey is available in over 9,200 retail locations nationwide, with continued expansion across natural, mass, and club channels. Founded by entrepreneur Scott Frohman in 2022, Odyssey is more than a beverage; it's a smarter way to energize. Fuel your mind. Elevate your mood. Learn more at the link below and follow @DrinkOdysseyEnergy.
Media Contact:
305.438.9200
For More Information:
Learn More
Stay Informed, Stay Competitive
Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.