Alan Murray of GoodBelly Livestream Studio Interview at BevNET Live Winter 2018

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Allan Murray, CEO of GoodBelly, stops by the Livestream Studio at BevNET Live Winter 2018 to chat with Martin Caballero and discuss the brand, how the market and functionality changed for probiotics. Murray also speaks on the trial and error aspect of keeping probiotic bacteria alive for bars and innovating good flavors while still keeping consumers interested and coming back.