Free and Clear: Avoiding the Traps That Kill Deals in CPG with the Giannuzzi Group

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Recorded during BevNET Live Summer 2018.

From Harvard University to New York University School of Law to a chic business residence in the Meatpacking District of NYC, Nicholas Giannuzzi is a partner and founder of The Giannuzzi Group, LLP. Started in 2011, the “Giannuzzi Group” has since become the leading law firm for nearly 500 high-growth consumer brand companies in the natural, better for you food and beverage industry. Among the firm's many clients – both present and historic – are some of the industry’s most successful and fastest growing companies such as Glaceau (creator of VitaminWater and SmartWater), Pirate’s Booty, Pretzel Crisps, Vita Coco, Siggi’s, WTRMLN WTR, Mamma Chia, Sir Kensington’s, Hint, Califia Farms, Krave, HappyBaby, Chameleon Cold Brew, Essentia, Rhythm Superfoods, Peeled, Runa, Oatmega, Sugarfina, Juice Press and many more. In addition to day-to-day legal services, advice and guidance the Giannuzzi Group has assisted its clients in over 500 financing transaction and in nearly 50 exits to strategics and PE funds, including but not limited to sales to Coke, Pepsi, General Mills, Group Danone, Hersheys, Hain Celestial, Amplify, Bacardi, White Wave and many other multi-national companies and some of the largest PE funds. In the last year, the firm has overseen the sale of KRAVE Jerky to The Hershey Company, the partial sale of Suja Juice to The Coca-Cola Company, the acquisition of Wallaby Yogurt by WhiteWave Foods, the sale of YummyEarth to the Riverside Company and the firm is currently working on multiple sales transactions in the 100s of millions of dollars for its other food and beverage clients. The Giannuzzi Group has an un-paralleled understanding of the industry and works tirelessly to serve its clients and to create positive relationships with all of the investors, co-packers, distributors, brokers, acquirers, service providers and difference makers throughout the industry so that we can shares these relationships with our clients.

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