Identifying your Brand's MVP with Sarah Bird, CEO, Bhakti

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Recorded during BevNET Live Summer 2018 in NYC.

Sarah has over 25 years of brand building experience and is fueled by a passion for doing well and doing good. She is CEO of Boulder, CO based Bhakti, Inc, a mission-driven, natural tea company devoted to craft brewed beverages, vibrant flavors and sustainability. Prior to Bhakti, Sarah was Chief Sales and Marketing Officer for Three Twins Organic Ice Cream and before that Chief Commercial Officer for Ecologic, a sustainable packaging company. Sarah was CMO at Annie’s, Inc. from the time Annie’s was a small mac and cheese company thru its IPO and to the General Mills acquisition. Sarah began her career with marketing roles at Frito Lay, followed by Nestle and then PowerBar. Sarah recently completed 3 terms (9 years) on the Organic Trade Association’s Board of Directors. She is currently on the board of Just Label It, an organization focused on federal GMO labeling.

Join us next time at BevNET Live Winter 2018 in Santa Monica, CA on December 3rd & 4th! More information can be found here: https://www.bevnet.com/events/bevnetlivewinter18