Nestle's Strategic Approach to It's $2.5 Billion Beverage Portfolio
Strategic Profile: Nestle's Approach to Beverage featuring John Carmichael, President, Nestlé Beverage Division.
As President of the Beverage Division for Nestlé USA, John leads a portfolio of some of the nation’s best-known beverage brands comprising $2.5 billion in combined annual sales, including Nescafé® Taster’s Choice®; Nescafé® Clasico™, COFFEE-MATE ®; COFFEE-MATE natural bliss ®, and Nesquik®. Under John’s leadership the division has reinvigorated its base brands to meet the needs of consumers’ changing tastes and preferences, successfully expanding into natural and plant-based territories. John has also led the expansion of the division’s coffee portfolio through recent investments in high-potential brands like Chameleon Cold-Brew and Blue Bottle Coffee, both leading providers of premium-crafted coffee. Most recently, Nestlé reached an agreement granting it the rights to market Starbucks consumer and foodservice products globally, outside of the company’s coffee shops. John will lead the commercial collaboration with the new team’s leadership to define the roadmap for the future of Nestlé’s U.S. beverage portfolio. Since he joined Nestlé in 1995, John has held multiple positions both in the U.S. and globally. Prior to his current role, he was President of Nestlé’s Pizza & Snacking Division. Under his leadership, the Pizza Division achieved market share gains while expanding margins and innovating into new territories. John’s innovative management style, for instance, enabled the company to develop internal incubator-brands, including Outsiders Pizza. John holds a Bachelor of Arts in political science and an MBA from The University of California, Los Angeles (UCLA).
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