BevNET Live Summer 2023: Swoon’s Partnership Strategies: Tale of Two Collaborations
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The co-founders of this fast-growing lemonade brand share lessons from two high-profile partnerships, one with Chamberlain Coffee and the other with Barbie, as brands look for deals that can help them increase signal amidst a panoply of marketing strategies. Co-founders are Jennifer Ross and Cristina Ros Blankfein. Swoon is the zero sugar beverage platform. They're on a mission to take sugar out of society while keeping life sweet.
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