BevNET Live Summer 2024: The Fundraising Journey by Chapter

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Beverage entrepreneurs raise money at different stages — and while the core product and value doesn't necessarily change, the key narrative points evolve with each round. Aura Bora CEO Paul Voge walks founders through the changing approaches and stories that satisfy investors in the new funding environment.

About Paul Voge:Paul Voge is the co-founder and CEO of Aura Bora, a beverage company in San Francisco. Since the company's founding in 2019, Paul has expanded the brand’s craft sparkling waters into more than 10,000 stores across the country including Sprouts, Whole Foods, Albertsons, Publix, and Wegmans. Paul’s entrepreneurial journey started with t-shirts, socks, concrete curbs, and even Christmas trees. As a Forbes “30 Under 30” awardee and Shark Tank success story, he has turned Aura Bora into one of the fastest growing beverages in the world. When not selling sparkling water, you can find Paul somewhere deep in the woods, away from his phone, but well-hydrated.