Filmed during BevNET Live Winter 2017.
Dave joined Peet's Coffee as President and Chief Executive Officer in January 2013. He leads the company’s 5,000 employees and business across all channels—Retail, CPG, Food Service, Office, and eCommerce. Prior to joining the company, he served as President of North America for Weight Watchers International, where he led the company’s $1.3 Billion business and 20,000 employees. During his three-year tenure, he strengthened the brand and broadened its relevancy with new advertising campaigns, a modernized retail experience, and launched a new B2B/Healthcare business. Dave spent the prior 20 years at PepsiCo, and was the first person ever to ascend to CMO for Pepsi-Cola North America from an entry-level marketing position. In this position, he led all brand marketing, product and packaging innovation, digital marketing, consumer promotions, sports marketing and consumer insights. Dave received an MBA from Harvard Business School and a BA in History, cum laude, from Middlebury College. He lives in the Bay Area with his wife, their four children and two rambunctious golden retrievers. When not at the office, he enjoys coaching his children in lacrosse and often escapes to Lake Tahoe to indulge in the occasional snowboarding. Favorite Peet’s beverage: Cafe au Lait.