BevNET Winter 2017 Beverage School - Considering Retail Channel Strategy With Debbie Wildrick

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Filmed during BevNET Live Winter 2017 in Santa Monica, CA.

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Debbie Wildrick – Chief Strategy Officer, MetaBrand is a sales, marketing, and operations executive and channel strategy specialist in the consumer packaged goods industry with 30+ years’ experience. She has had leadership roles at Fortune 500 companies including 7-Eleven, Inc. and Tropicana North America (Pepsico). In addition, her experience includes a strong background in building start-up brands including her own consulting business, the CEO of BAZI®, Inc. a public company, FRS Healthy Energy and Sundance Juice Sparklers, a brand which she helped grow to 100 million dollars in the early 1990s. She has also worked with leading companies in the industry to include both retailers, distributors, and manufacturers. They include The McLane Company, Wal-mart, Whole Foods, Target, GNC, Rite Aid, Walgreens, Safeway, Coca-Cola, Nestle Waters and many others. Wildrick has served as an Executive Committee Chair of the Network of Executive Women for ten years. She is also a regular panelist, speaker and columnist. She is a graduate of the University of Texas at Dallas and the Cornell Food Executive Program.