Data Review: Premiumization, Omnichannel, and Shopper Trends
COVID-19 forced major changes in shopper behavior, but so many of them were already on their way, so what's the overall impact for the entrepreneurial beverage market? This data-filled presentation and interactive discussion will show how founders and teams should react to consumer shifts toward omnichannel purchasing and the ongoing financial ramifications of the pandemic economy, with an eye toward the year to come. With audience q and a.
Joan Driggs, VP of Content and Thought Leadership, IRI
Jeffrey Klineman, Editor-in-Chief, BevNET