Breakout: Your Customer is the Retailer: A Selling Workshop

To play this video, purchase a BevNET/NOSH subscription or Login.

The path to true volume and scale lies in the very same chain stores and independent retailers who have fostered growth in the past. To grow, brands need to think of these stores as their true customers, as important to their growth equation as their finely tuned consumer plays. But thinking about the needs of the store can be very different from thinking about the needs of the consumer. Jones shares the key mistakes brands make when seeking to establish relationships with store buyers and the ways that beverage companies can learn to think like those buyers and create a mutually beneficial environment.

Featuring:

Buck Jones, CEO, A Buck's Worth