D2C: How Social Media Fuels D2C with Dan Baum

About Dan Baum - CEO, MULTIPLY


Dan Baum is the CEO of MULTIPLY, a creative-led Social and PR agency focused on growing food, beverage, and CPG brands. Sample current clients include: Molson Coors, AriZona, Beam Suntory and Bolthouse Farms. Dan is originally from St. Louis and started his career in politics working for Kennedy speechwriter and strategist Bob Shrum. He lives in Washington, DC with his wife, Carmel Greer, and their four children.

Transcript

Speaker 1 [00:09] All right. Welcome back. Um, our next segment is with, uh, Dan Baum of, uh, Multiply. Um, so you have influencers, you have celebrity investors, you have affiliates, you have testimonials, all from people who are better looking than me, and they aren't much if they don't generate revenue. Uh, but the direct to consumer environment represents an incredible opportunity to make that connection between the endorser group, the product, and the consumer faster and more profitable than ever before. Now, in a career spent in strategic communications, Dan Baum has grown especially in…

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