Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.
Expo West 2024: Supergut Explores The Overlap Of GLP-1 Drugs And Food
Gut-health food brand Supergut has evolved since its inception in 2019 (previously called Muniq). Always positioned as a weight loss and meal replacement brand, Supergut uses a science-back approach to formulating its three product lines — shakes, snack bars and a probiotic powder mix — that claim to control appetite through building a strong gut microbiome.
Founder and CEO Marc Washington talked to Nosh about how the brand has found a niche in the market as interest in GLP-1 drugs has become a focal point of the food and beverage industry. Supergut is gaining recognition among drug users who need to supplement or “off-ramp” from the weight loss treatment as well as among “Ozempic curious” consumers who are looking for a cheaper alternative to getting a prescription.
Founder and CEO Marc Washington talked to Nosh about how the brand has found a niche in the market as interest in GLP-1 drugs has become a focal point of the food and beverage industry. Supergut is gaining recognition among drug users who need to supplement or “off-ramp” from the weight loss treatment as well as among “Ozempic curious” consumers who are looking for a cheaper alternative to getting a prescription.
Related Videos
Expo West: Why Pop & Bottle Launched Multiserve
In this video from Expo West 2024, BevNET senior reporter Brad Avery spoke with Pop & Bottle co-founder and CEO Jash Mehta about why multiserve was a necessary format for the brand to compete in.
Expo West: ROAR's New Funding
Hot off a $10 million funding round backed by Factory LLC, hydration beverage producer ROAR Organic is ramping up with new marketing efforts and brand partnerships.
