Hella Cocktails Co. on Rebranding and Standing Out on Shelf

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Eddie Simeon, the Co-founder of Hella Cocktail Co., joins BevNET Reporter Brad Avery for a Livestream Studio interview at BevNET Live Summer 2019. Simeon discusses the launch of their rebrand and new sparkling line. He also speaks on the brand's strategy for standing out in the mixer category and how they are reaching new consumers. Learn more about BevNET Live, a two-day event for the beverage industry, at bevnetlive.com.